8+ years of professional experience, preferably with a background in Sales
5+ years in product marketing within high-growth B2B SaaS
Strong knowledge of customer buying processes and revenue expansion
Exceptional communication skills for simplifying complex ideas
Proven track record of collaborating with GTM leaders to drive growth
Ability to prioritize high-impact projects in a fast-paced setting
Experience leveraging AI tools to enhance marketing workflows
Responsibilities
Create Clay's core narrative and messaging frameworks for all revenue teams
Develop detailed buyer personas and competitive analysis to inform targeting
Design training programs and sales enablement materials for the sales team
Identify bottlenecks in the sales funnel and optimize for better conversion rates
Create customer expansion programs to enhance usage and investment in Clay products
Develop compelling case studies and advocacy programs to support the sales process
Establish repeatable processes within Product Marketing to ensure scalability
Incorporate AI tools to automate tasks and improve efficiency
Benefits
Opportunity to define and shape the Product Marketing discipline
Mentorship opportunities as the team grows
Collaboration with key functions across the company
Fast-paced environment in a rapidly growing AI company
Flexibility to innovate and pioneer new marketing strategies
Full Job Description
Product Marketing, GTM
We're seeking a Product Marketing Manager to drive revenue-focused product marketing that directly impacts our go-to-market and revenue success. The role reports to Clay's Head of Product Marketing and will be foundational in building Clay's Product Marketing function.
You'll have the opportunity to define the discipline, hire and mentor additional team members as Clay grows, and pioneer new approaches to Product Marketing at a fast-growing AI company. The role will work closely with Clay's Sales, Growth, GTMOps, and Enablement functions, focusing on segment and persona-relevant narratives, sales enablement, funnel optimization, and revenue-driving initiatives across our customer segments.
What You'll Do
Build GTM foundation - Create Clay's core narrative, messaging frameworks, and competitive battlecards so all revenue teams can effectively position and sell our products
Own the sales asset library - Create and maintain the pitch decks, talk tracks, one-pagers, and QBR templates that drive rep performance
Develop buyer insights - Build detailed buyer personas and messaging that converts, plus competitive analysis that helps teams win against key rivals
Enable GTM + CX teams - Create training programs, sales assets, and enablement materials that help reps have better conversations and close more deals
Optimize the revenue funnel - Identify where deals get stuck and work with sales to improve conversion through targeted messaging, collateral, and campaigns
Drive customer expansion - Create programs and materials that help existing customers grow their usage and increase their investment in Clay
Build customer advocacy - Develop compelling case studies, success stories, and reference programs that support the sales process
Simplify how we sell - Synthesize complex topics into short, memorable, repeatable messaging that's easy for reps to adopt
Use AI tools to work smarter - Integrate AI tools (including Clay) to automate routine tasks and make your work more effective
What You'll Bring
5+ years of product marketing experience at a B2B SaaS company, with a focus on MM-Ent
Nice to have: previous experience in sales and/or revenue-facing roles
Revenue-focused mindset: Strong understanding of customer buying processes, sales processes, revenue expansion, and the ability to diagnose and optimize a revenue funnel
Exceptional communication skills and the ability to translate complex concepts into simple frameworks and ideas through written and visual presentations, and customer-facing assets
Proven track record as a trusted partner to GTM leaders in building revenue foundations and driving growth initiatives
Strong comfort with prioritizing the highest impact projects in a dynamic, fast-moving environment
Experimentation mindset to utilize AI tools (including Clay) to optimize and scale Product Marketing workflows
Success partnering with Marketing, Sales, and CX organizations, representing the voice of the customer
