Bachelor's degree required; MBA or health sciences preferred.
5 years in biotechnology or pharmaceutical industry.
2 years in progressive marketing or related roles.
2 years in sales, preferably in specialty care.
Strong understanding of pharmaceutical legal, regulatory, and medical processes.
Proven leadership and strategic planning skills.
Experience in managing agency partners.
Responsibilities
Support brand plan development and execution with cross-functional teams.
Contribute to pre-launch and market development activities.
Identify market research needs to influence prescribing decisions.
Analyze market opportunities and industry trends through competitive analysis.
Integrate data across functions to create actionable insights.
Manage distribution or channel issues as needed.
Develop promotional materials and training initiatives in collaboration with Legal and Medical.
Benefits
Collaborative work environment with cross-functional teams.
Opportunities for professional development and training.
Engagement with Key Opinion Leaders (KOLs) in the field.
Focus on innovative strategies and pragmatic experimentation.
Full Job Description
Title: Product Manager Neuroscience
Company: Ipsen Biopharmaceuticals Canada Inc.
Job Description:
Summary
The Product Manager will develop strategies and tactics of our business unit portfolio. Specific areas of focus include brand plan development and implementation, target customer identification and segmentation, development of collateral materials and promotional programs, physician speaker training, and sales force training. The Product Manager collaborate cross-functionally to develop and implement strategies that address unmet patient needs, drive market development, and support commercial issues.
Main Responsibilities
Support the development and execution of brand plans and engagement strategies in collaboration with key cross-functional stakeholders (including Medical, Regulatory Affairs, Market Access) to address patient needs.
Contribute to pre-launch and market development activities to ensure readiness for product introduction.
Assist in identifying market research needs to understand how to most effectively influence prescribing decisions.
Identify market opportunities, industry trends, and customer targets through competitive analysis, positioning, and marketing strategy assessments.
Integrate information and data across functions and geographies, as well as external knowledge, to create decisive insights that drive the business forward.
Provide support in the management of distribution or channel issues.
Analyze product performance relative to key performance initiatives and adjust plans as necessary.
Support forecasting and pricing teams.
Develop focused tactical plans relative to the strategic priorities for the brands, including relevant key performance indicators.
Lead the development of promotional materials, programs, and training initiatives and work with Legal, Medical, and Regulatory to have them reviewed and approved.
Develop and maintain Key Opinion Leader (KOL) connections and invest in field time with sales representatives to gather insights and inform brand plans.
Contribute to a culture of breakthrough thinking and pragmatic experimentation across the organization.
View situations or systems from multiple perspectives to ensure all angles are thoroughly examined and pertinent information acquired.
Determine effective marketing communication channels to meet brand plan goals.
Knowledge & Experience
Bachelor's degree is required. Master's degree, preferably in business (MBA) or health sciences is preferred
5 years' experience in the biotechnology or pharmaceutical industry
2 years' progressive marketing or related experience
2 years' experience in sales, preferably specialty care
Demonstrated ability to build relationships, foster trust and gain respect to lead, motivate, collaborate, negotiate and influence the decision-making of internal and external stakeholders
Demonstrated understanding of how customers use information across all channels and ideally experience in leveraging multiple channels to achieve brand objectives.
Knowledge of pharmaceutical legal, regulatory, and medical processes required.
Proven leadership, strategic, and analytical abilities
Proven skills in strategic planning and product launches
Demonstrated project management skills and proven ability to manage multiple priorities in a fast-paced environment.
Demonstrated experience working with and managing agency partners
Strong team-building skills and a team-oriented approach.
Strong written and oral communication skills.
Strong presentation and facilitation skills.
Ability to develop consistent, well-supported, competitive strategies.
Demonstrated project management skills and proven ability to manage multiple priorities in a fast-paced environment.
Proven skills in strategic planning and product launches.
Acts with a high sense of urgency.
Adaptability and strong advocate of change.
Specialty product marketing experience is an asset
Experience in the therapeutical area preferred inc. migraine
English speaking is essential, French speaking preferred
About Ipsen Pharma
Ipsen Pharma Careers
Joining Ipsen Pharma presents an unparalleled opportunity to advance one's career with a leader in the pharmaceutical industry. This global company is renowned for its commitment to innovation, leadership, and diversity, making it an ideal workplace for professionals seeking substantial growth and development.
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Ipsen Pharma offers a variety of job opportunities that cater to a range of skills and interests. From research and development to sales and marketing, Ipsen Pharma is continuously looking for talented individuals who are eager to contribute to the healthcare industry. Each position at Ipsen Pharma is a chance to impact global health outcomes positively.
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Ipsen Pharma is committed to supporting its employees' well-being and professional growth with comprehensive benefits packages. The company culture is built on a foundation of respect and inclusion, where diverse perspectives are valued and encouraged. Employees at Ipsen Pharma enjoy a collaborative environment that champions innovation and teamwork.
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