JOB RESPONSIBILITIES:Identify and Analyze Growth Opportunities for the Product Line(s)
- Lead the process of collecting, evaluating, and prioritizing growth ideas to maintain a quantified product roadmap
- Conduct and/or manage market research to identify, validate, and quantify opportunities
- Evaluate adjacent product lines and markets as potential growth opportunities
- Collaborate with business leaders to author sections of strategic growth plans
- Evaluate requests for RFQ's and options relative to the business opportunity and define customer expectations, as needed
Develop product specifications for development teams
- Define product requirements to meet customer needs and expectations based upon research findings and goals of the business
- Work closely with all other departments to ensure customer-driven developments and improvements meet expectations
Develop, promote, and track effectiveness of competitive strategies
- Collect, review, and communicate competitive intelligence on products, market shares, value propositions, strengths, and weaknesses
- Formulate strategies to put company in winning positions relative to competitors
- Develop pricing strategies regularly with Sales and Business Leadership in consideration of costs, competitive position, and the business's needs
Define, communicate, and promote the product's value propositions
- Ensure accuracy of information and consistency of messaging in all marketing collateral, sales tools, and training programs
- Assist with developing and communicating training programs
- Drive development of marketing plans for both new and existing products
- Provide sources of marketing content for promotions (articles, social media posts)
- Participate in regional and national conferences and promotional tradeshow events
Manage and develop Associate Product Manager as a direct report.
Other projects and duties as assigned.
EXPERIENCE, EDUCATION AND SKILLS REQUIRED:- Bachelor's degree in Marketing, Engineering, or Business Administration
- A minimum of 5+ years of experience in Marketing, Engineering, Service, Sales, or other related business roles within a mobile equipment industry required.
- Demonstrates a high level of initiative and competitiveness.
- Strong mechanical aptitude to quickly understand, define, and train others in complex processes, operations, and equipment functionality.
- Strong computer skills.
- Must have an operational ability to effectively perform at all levels of the business with a proven track record in forming strategic relationships with customers and executive leadership.
- Must be a strong writer and communicator and bring the voice of the customer to all marketing deliverables.
- Ability and willingness to train in pragmatic marketing and business financials.
- Willingness to travel up to 25%.
Salary Range - $90-110k
Benefits of Employment:
In addition to excellent career growth opportunities, Federal Signal Corporation offers a wide array of benefits including: annual bonus potential, insurance (life, medical, dental, vision), paid holidays, paid vacation, 401(k) with matching contributions and tuition reimbursement. We provide our employees with a smoke-free, drug-free workplace.
Vactor Mfg. is a leading manufacturer of municipal combination catch basin/sewer cleaning vacuum trucks and industrial vacuum loaders that clean up industrial waste or recover and recycle valuable raw materials. Vactor is located in Streator, IL and is a subsidiary of Federal Signal Corporation.
