Reporting to: Vice President, Product and Marketing
Position Summary
We are seeking a strategic, data-driven, and growth-oriented Product Manager to join our product team. The ideal candidate will take end-to-end ownership of our direct-to-consumer (B2C) offerings, applying consumer psychology and rapid experimentation to maximize user acquisition, daily active engagement, and retention. In this role, you will lead continuous A/B testing, optimize self-serve monetization funnels, and build rigorous business cases for new offerings. Collaborating closely with cross-functional teams-including technology, marketing, content, and customer success-you will deliver frictionless, emotionally-resonant experiences that help Catholics understand, live, and share their faith.
Key Responsibilities:
- Develop and communicate a clear, prioritized product roadmap that aligns with organizational goals and ensures successful implementation.
- Lead the product vision, lifecycle, and growth strategy for direct-to-consumer offerings.
- Develop quantitative business cases, market forecasts, and strategic justifications for new and prospective consumer product features and offerings
- Create and implement comprehensive go-to-market strategies, designing high-converting onboarding and product adoption funnels.
- Run continuous multivariate and split tests on UI/UX elements and workflow details to drive incremental conversion lifts using large quantitative datasets.
- Leverage consumer psychology to maximize daily active usage (DAU) and long-term user retention.
- Optimize the consumer checkout experience, freemium conversion triggers, subscription models, and frictionless payment funnels.
- Direct UI/UX and product design decisions to ensure intuitive, accessible, and deeply engaging user interactions. .
- Advocate for an exceptional user experience, leveraging customer research and insights to improve every user interaction with the products.
- Manage day-to-day project coordination, ensuring timely delivery of product initiatives.
- Work with cross-functional stakeholders, including engineering, design, marketing, sales, and content teams, to implement projects effectively and on time.
- Monitor project progress, identify risks, and take proactive measures to address challenges.
- Optimize the user experience by analyzing feedback, usability data, and industry best practices.
- Clearly communicate product developments, updates, and changes to internal and external stakeholders.
- Monitor product performance and implement optimizations to enhance user engagement.
- Serve as the primary point of contact for product-related inquiries and initiatives.
- Develop training and documentation to support product maintenance.
- Stay informed about industry trends, emerging technologies, and best practices.
- Other responsibilities as directed by the Vice President, Product and Marketing.
Qualifications:
- Bachelor's degree is required; an advanced degree in business or related field is preferred.
- Minimum of three years of experience in a similar product-development/management leadership role or related field.
- Deep understanding of the Catholic Church with a strong fundamental understanding in faith formation and catechesis.
- Ability to learn about and advocate for what customers want and need to grow in the faith and/or teach the faith.
- Experience delivering B2C (business-to-consumer) product solutions.
- Proven track record of successfully launching and managing products in a fiscally responsible manner.
- Exercise sound judgment and discretion in all interactions and decision-making.
- A proactive and solutions-oriented mindset, with a strong attention to detail.
- Strong analytical skills with the ability to make data-driven decisions.
- Exceptional organizational and time management skills, with the ability to prioritize and manage multiple tasks simultaneously.
- Strong project management disciplines.
- Proficiency in Microsoft Office Suite and other relevant software tools.
Necessary Knowledge, Skills, and Abilities
- Strong alignment with the Augustine Institute's mission to help Catholics understand, live, and share their faith.
- Ability to consistently demonstrate the Augustine Institute's core values including:
- Humility - We serve the Augustine Institute Mission with a service mindset.
- Collaboration - We work together as a united Body of Christ.
- Innovation - We encourage being creative and demonstrating a clever mindset.
- Excellence - We strive in everything we do to win souls for Christ.
- Community - We invite others into compelling encounters with the faith.
- Think and act strategically.
- Exercise a constant and contagious passion for the customer.
- Consistently deliver results.
- Practice fiscal responsibility, demonstrating accountability for product and project budgets.
- Strong emotional intelligence.
- Excellent listening skills.
- Ability to effectively communicate with internal and external product stakeholders.
- Accountable mindset.
- Solutions-oriented.
- Ability to work under pressure and deliver on aggressive timelines.
- Proven ability to execute against both strategic and tactical plans.
