Product Manager (Cervical, Corpectomy, & Biologics)Location: Leesburg, VA
Company: VB Spine
The Product Manager supports the development and execution of annual marketing plans aligned with VB Spine's business goals and growth objectives. This role gathers and translates competitive, market, and customer insights into actionable strategies that strengthen product positioning, support customer-centered development, and drive portfolio performance.
Working closely with Product Marketing, Sales, Sales Education, cross-functional partners, key opinion leaders, and other physicians, the Product Manager develops a deep understanding of product performance, customer needs, and market dynamics. This position supports regional sales strategies, product launches, sales enablement, forecasting, pricing, lifecycle management, and ongoing performance measurement. The ideal candidate combines strategic thinking, strong analytical skills, and hands-on execution to deliver meaningful business results.
WhatYou'll Do: - Gather, analyze, and distribute competitive intelligence, including market trends, product features, competitive quality, and points of parity and differentiation.
- Develop and maintain relationships with key opinion leaders, physicians, customers, and internal stakeholders to identify expressed and unmet customer needs.
- Translate customer insights into product, portfolio, positioning, and value-proposition strategies.
- Support the development of strategic plans, annual marketing plans, product launch plans, business reviews, proposals, and recommendations.
- Convert marketing strategies into specific, measurable activities that support business goals and customer acquisition and retention.
- Develop target audience profiles and needs-based customer segmentation using behavioral, attitudinal, and aspirational insights.
- Lead value-proposition and positioning initiatives, incorporating customer beliefs, desired behaviors, clinical evidence, economic value, and other supporting proof points.
- Partner with commercial teams to identify target customers and prioritize market opportunities.
- Support evidence-generation strategies by connecting clinical, usability, and economic evidence to customer needs and value propositions.
- Analyze market trends, competitive dynamics, and potential sources of business growth to recommend strategic areas of focus.
- Develop sales tools, communication plans, and channel strategies for various products, markets, and customer segments.
- Apply clinical and technical product knowledge to create compelling sales messages and clearly articulate customer value.
- Analyze sales and business data to identify performance trends, opportunities, risks, and areas for growth.
- Collaborate with Sales Education to develop product-training strategies, materials, tools, and ongoing educational resources.
- Develop volume forecasts based on market conditions, sales activity, product trials, risks, and business assumptions.
- Support integrated business planning, product lifecycle management, and supply-chain initiatives related to the overall portfolio strategy.
- Analyze market-pricing data and support pricing strategies that align with brand positioning, customer value, and broader marketing objectives.
- Partner with Marketing Communications to define communication objectives and evaluate appropriate marketing channels and tools.
- Establish KPIs, milestones, and success criteria; conduct post-launch analyses; and incorporate lessons learned into future plans.
- Analyze customer-satisfaction data and develop consistent methods for tracking and reporting customer engagement and business performance.
- Accurately forecast resource needs, contribute to the budgeting process, and explain variances between planned and actual expenses.
- Support the development of project charters, capital expenditure requests, and business-case financial models, as applicable.
- Collaborate across functions to build strong partnerships and accomplish business objectives.
- Deliver high-quality results with energy, accountability, and a strong focus on business priorities.
- Provide guidance, coaching, or mentorship to other marketing team members as needed.
What You Bring: - Bachelor's degree in marketing, business, or a related discipline required.
- Advanced degree or MBA preferred.
- 4+ years of professional experience required.
- 2+ years of medical device or marketing experience preferred.
- Spine or enabling technologies experience-including imaging, robotics, navigation, or digital health-preferred.
- Excellent presentation, interpersonal, and written and verbal communication skills.
- Strong analytical, strategic-thinking, and problem-solving abilities.
- Ability to manage multiple projects while delivering against established timelines.
- Ability to influence and persuade stakeholders without direct organizational authority.
- Ability to understand and work within complex, cross-divisional procedures and policies.
- Demonstrated proficiency with Microsoft Excel, Word, and PowerPoint.
- Developing financial acumen with the ability to support budgets, forecasts, pricing decisions, and business cases.
- Ability to translate complex customer, market, and business information into clear strategies and actionable recommendations.
- Ability to thrive in a fast-paced, collaborative, and evolving environment.
Physical & Mental Requirements:
- Ability to occasionally exert up to 50 pounds of force and frequently or continuously exert up to 20 pounds of force to move objects.
- Ability to coordinate eye, hand, and foot movement and grasp objects by hand.
- Ability to meet cognitive demands involving visual and auditory discrimination, reading comprehension, memory, and information retention.
- Ability to exercise discretion and independence when applying professional expertise.
- Ability to effectively manage time, multiple projects, stress, and conflict.
- Strong interpersonal, written, and verbal communication skills.
- Ability to bring assignments through completion with minimal supervision.
- Ability to prioritize responsibilities and maintain detailed and confidential records.
- Ability to communicate and present effectively to large groups.
- Unwavering ethics and integrity in a competitive and demanding work environment.
Compensation: Pay for this role is competitive and based on experience, with additional factors like territory requirements, qualifications, and performance taken into account. The typical pay range for this position is
$100,000 - $130,000 annually, with potential for bonuses and incentives plus benefits.
VB Spine reserves the right to offer compensation outside of this listed range. Final compensation is determined on a
case-by-case basis and considers a variety of factors including experience level, skillset, and market conditions.
Benefits include: - Comprehensive health, dental, and vision insurance
- 401(k) with company match
- Paid time off (PTO) and holidays
- Ongoing training and professional development opportunities
- Opportunity to grow within a fast-paced, dynamic company
