About the RoleAs Product Lead for Acquisition and Activation, you will lead the cross-functional squad responsible for driving user acquisition and early activation across all of Félix's consumer lending products.
In this role, you will own the end-to-end journey for acquiring "new-to-Félix" users through loan products, as well as optimizing first-loan conversion and the critical progression from first to second loan. Working across both new and existing user bases, you will establish reliable measurement frameworks for loan funnels, identify high-impact conversion barriers, and design scalable growth loops that balance rapid origination growth with strict credit-quality and unit-economic targets.
Responsibilities- Set Growth Direction & Strategy: Define the short-, medium-, and long-term strategy, OKRs, squad priorities, and roadmap for consumer lending acquisition and activation.
- Own Acquisition & Activation Loops: Design, test, and scale growth loops that attract new users, maximize first-time borrower conversion, and drive progression to a second loan across all lending offerings.
- Lead Discovery & Experimentation: Combine rigorous user research, funnel and cohort analysis, and unit economics to prioritize opportunities, launch continuous experiments, and scale winning tactics.
- Lead the Pod: Provide clear direction, foster delivery excellence, and cultivate deep ownership and judgment across your cross-functional engineering, design, and data pod.
- Cross-Functional Alignment: Partner seamlessly with Marketing, Risk, Credit, Compliance, Operations, and Platform teams, ensuring rigorous risk controls and establishing a clean handoff to the Retention team.
- Address Funnel & Measurement Barriers: Establish robust funnel analytics to track new vs. existing user loan journeys separately, diagnosing and removing friction at every step.
- Supervise AI Integration: Leverage AI tools with high accountability to accelerate product discovery, data analysis, and prototyping while establishing necessary guardrails and quality checks.
Requirements- Experience & Track Record:7+ years of experience in product or growth management, with a proven track record leading high-velocity growth pods, ideally within fintech with a direct focus on consumer lending, credit products, or user acquisition/activation.
- Fintech Experience: Proven track record as a Product Manager or growth manager, ideally within fintech with a focus on consumer lending, credit products, or high-velocity growth pods.
- Growth & Experimentation Mastery: Demonstrated expertise in building acquisition and activation loops, running structured A/B tests, and leveraging funnel, cohort, and unit-economic analyses to drive scalable growth.
- Product Discovery & Delivery: Hands-on experience identifying core user friction, defining crisp product solutions, prioritizing scope, and leading an agile squad to ship and iterate fast.
- Bilingual Proficiency: Fluent in English; Spanish is a nice-to-have. Ability to communicate concisely, align cross-functional teams, and write clear product documentation.
- High Agency & Extreme Ownership: Self-driven leader who proactively seeks missing information, removes blockers, and moves projects forward with minimal supervision.
- Sound Judgment & Systems Thinking: Strong ability to structure ambiguous problems, make sound decisions under uncertainty, and anticipate downstream effects across user incentives, risk constraints, and financial mechanics.
- AI Supervision & Quality Control: Proficiency in utilizing AI-assisted workflows to accelerate analysis while maintaining rigorous quality control over critical outputs.
- These are the applicable requirements, although equivalent competencies in any of the above will also be considered.
What We Offer- Competitive salary
- Initial stock options grant
- Annual performance bonus
- Health, dental, and vision plans
- For US-based employees, 401(k) with an employer match
- Remote work environment, although we have offices in Miami and México City and would love to work in hybrid model if you are up to it.
- Continuous learning opportunities
- Unlimited PTO
- Paid parental leave
- Empowering opportunities for growth in a dynamic entrepreneurial environment
