Instagram Private Sharing is looking for a product designer to join a small team working to define the future vision and strategy for friend sharing experiences in partnership with cross functional partners, with sponsorship from IG Friends leadership. The Instagram Private Sharing team's mission is to help people connect with friends over what they're into and what they're up to, focusing on lightweight, low-pressure sharing formats for a more personal and private experience. The team aims to make Instagram the best place for friends to share and connect daily, especially as user behavior shifts from public broadcast to private spaces. The team supports products like Notes, Map, Instants, Consumer Subscriptions and incubates 0-1 bets. Notes is a lightweight status sharing feature that has driven significant engagement among teens. Map includes features that help users feel more connected to friends and local happenings. Instants is our new low-pressure photo sharing product and we incubate new products in our Studio team.
Responsibilities
Take broad, conceptual ideas and turn them into something useful and valuable for our 2 billion+ users and drive product strategy and innovation across a large organization
• Design leading-edge concepts through the craft of end-to-end flows which impact broad sets of users at scale while using the appropriate prototyping tools
• Drive design prioritization and execution, keeping up teams momentum to meet accelerated timelines
• Design new experiences or layouts that improve visual systems
• Play an active role in communicating strategic decisions around the future direction of products
• Give and solicit feedback from a broader product team in order to continually raise our bar for quality
• Act as a key cross-functional lead accountable for the success of the initiative, leaning into workstream level operations and processes when needed
• Influence and drive alignment on product direction across multiple organizations and cross-functional partners
• Work collaboratively with others, think creatively, and take on complex challenges
• Take on mentorship and coaching opportunities
Minimum Qualifications
• Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or a related field and minimum of 8 years of experience in relevant field
• 8+ years of experience building and shipping applications or software at company-level scale level, leading the end-to-end experience within a large-scale, ambiguous domain
• Interaction design experience with knowledge defining and evangelizing how an experience should behave based on understanding people's needs, plus consideration of how this innovation will scale and examples of the use of appropriate prototyping tools to demonstrate how a particular interaction will work
• Visual design experience with expertise in typography, desktop/mobile UI, color, layout, iconography and aesthetic sense and how these elements impact product function
• Strategic product thinking with the experience developing product goals, identifying opportunities in a global market, and making decisions based on the impact to people and the company
• Experience representing work to executives, clearly and succinctly stating the goals and concepts
• Staunch advocate for simplicity and craft and you sweat the details
Preferred Qualifications
• Examples of leadership in non-product dimensions that have made a team stronger and positively impacted the work environment
• Experience connecting your work with other industry-leading related initiatives across the company while driving collaboration
• Have a proven record of influencing long-term product vision and phased strategy
• Experience using vibe coding and using AI tools extensively
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
