Description & Requirements We're looking for a visionary Principal UI Artist with strong command of visual design, motion, and UI art production-to lead efforts in evolving the UI presentation and player experience for a long-standing, established, AAA live-service game. As a creative problem solver and craft leader, you will develop and champion a modern, cohesive visual aesthetic and vision that effectively bridges rich narrative themes, brand identity, and UI presentation-with intuitive player experiences.
You will partner closely with project leadership and cross-functional peers to establish and implement high-level visual direction, while mentoring artists and driving craft excellence across every player-facing touchpoint.
A portfolio that demonstrates a strong understanding of contemporary UI art and design, motion, iconography, and animation is required.
Responsibilities:- Lead efforts to refresh, define, and evangelize a contemporary, holistic visual identity for the game's UI
- Create high-fidelity, visually balanced, and intuitive interfaces that exhibit an excellent grasp of readability, hierarchy, accessibility, and player behavior patterns
- Push the boundaries of UI animation and motion, to make every interaction feel responsive and rewarding
- Research visual trends and best practices to guide the development of visual identity standards
- Present and articulate rationale and design decisions across the organization
- Coordinate and collaborate with UX designers, UI technical designers, and engineers to achieve and implement visual designs at the desired quality level
- Assist producers and directors to plan, estimate, and prioritize work
Required Qualifications:- 7+ years of experience and proven industry leadership in video game UI art creation, including having shipped AAA or major live-service titles in a Principal, Lead, or Senior capacity
- A strong portfolio demonstrating visual taste and mastery of contemporary graphic design aesthetics, that translate into dynamic, scalable UI design systems
- Expert proficiency in Photoshop, Illustrator, Figma, and After Effects as your primary tools
- Strong leadership presence with the ability to articulate design rationale, inspire peers, and build consensus across art, design, and engineering disciplines
Desired Qualifications:- Live service background in building modular UI frameworks designed to support seasonal theming, live events, and evolving meta-features
- Practical accessibility expertise and experience designing high-contrast, colorblind-friendly, and scalable UI solutions for cross-platform (Console/PC) audiences
- Experience working with 3D assets and pipelines
Pay Transparency - North AmericaCOMPENSATION AND BENEFITS The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs).
PAY RANGES* British Columbia (depending on location e.g. Vancouver vs. Victoria) *$141,400 - $204,400 CAD
* California (depending on location e.g. Los Angeles vs. San Francisco) *$165,000 - $256,000 USD
Pay is just one part of the overall compensation at EA.
In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to temporary employees scheduled to work full time.
In Canada, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, and extended health/dental/vision coverage and basic life insurance.
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LinkedInID
1040695
