Salesforce

Principal Software Engineer, Full Stack, Event Technology

Salesforce$197K — $344K *
Information Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years of software development experience in production systems.
  • Strong AI-first approach to engineering.
  • Proven experience with AI tools in workflows.
  • Advanced prompt engineering and system context management.
  • Technical leadership in software architecture and design.
  • Experience built observable and resilient systems.
  • Mentoring skills for team development and understanding software engineering concepts.
  • Front-end and back-end development experience with modern frameworks such as React and Node.js.
  • Experience with high-scale microservices on AWS or other public clouds.
  • Expertise in GraphQL and RESTful API development.

Responsibilities

  • Build and ship high-quality software with a focus on AI integration.
  • Design complex systems where AI integrates into human workflows.
  • Maintain shared system context for reliable AI operation.
  • Evaluate code for quality, security, and performance.
  • Lead architectural strategy for Event Technology and websites portfolio.
  • Plan and execute scalable solutions for business needs.
  • Collaborate with cross-functional teams on application design.

Benefits

  • Support for work-life balance and personal development.
  • Resources for career growth and learning opportunities.
  • Access to innovative technologies and AI tools.
  • Collaborative and inclusive team culture.
  • Opportunities for impact on customer experiences and business outcomes.
Full Job Description
To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category
Software Engineering

Job Details

About the Team

The Event Technology team delivers a cutting-edge technology stack that enhances in-person, digital, and on-demand experiences across Salesforce's event portfolio. Our industry-leading platforms and solutions help connect target audiences to the content they need, when and where they need it - making it as easy as possible for them to learn how to use Salesforce products and drive business growth.

About the Role

Salesforce delivers world-class events, both in-person and virtually. As the Principal Engineer focused on architecture priorities for the Event Technology portfolio, you will play a crucial role in defining and driving the technical vision and strategy. You will oversee the architectural integrity of our platforms and ensure they align with our future state objectives, and will play a part in transforming how we work through helping define how we integrate AI tools into our daily workflows.

This leadership role requires a deep understanding of software development, architecture principles, AI fluency and a passion for innovation and excellence in scalability, performance, observability, and user experience. In addition to Events Technology, you will play a part in other public web experiences including www.tableau.com, www.mulesoft.com, and "role based" sites such as the developer, admin, and architect subdomains of Salesforce.com.

"You build it, you own it." Our engineering teams are responsible for the ongoing maintenance of our apps. Therefore this role will at times require active engagement on deployments, monitoring, incident management and response, vendor oversight, and general ongoing operational activities.

What You'll Be Doing
  • Build and ship high-quality, production-grade software using modern engineering practices, with AI as a core part of your development workflow - pushing the boundaries of AI development tools to deliver secure, optimized, and high-quality code.
  • Design and orchestrate complex systems where AI agents integrate seamlessly into human workflows, driving efficiency and innovation at scale.
  • Contribute to building and maintaining the shared system context, an explicit repository of system designs, constraints, and standards that enables AI to operate accurately and reliably.
  • Critically evaluate code (Human or AI-generated) for correctness, quality, security, and performance .
  • Lead the architectural strategy and direction for the Event Technology and websites portfolio, ensuring alignment with Marketing Technology's overall technology vision and business goals.
  • Strategically plan, design, and execute the implementation of highly scalable solutions that meet current and future business needs.
  • Collaborate with Architects, Lead Engineers, Product, UX, and cross-functional teams in the application design process, contributing innovative ideas and technical expertise.


What We're Looking For

Required Skills
  • 10+ years of professional software development experience in designing, building, scaling, and maintaining production systems.
  • A demonstrated, genuine AI-first approach to engineering - using AI to move faster, build fluency across the stack, and contribute well beyond your core specialty.
  • Proven experience leveraging AI tools (Claude, Cursor, etc.) in daily workflows and the ability to uplevel other engineers' usage of AI tools.
  • Advanced prompt engineering skills and the ability to write precise, structured prompts and cultivate the system context that makes AI outputs reliable, secure, and production-ready.
  • Proven experience in a technical leadership role, including architecture, design, and implementation of complex software systems.
  • Strong understanding and embodiment of service ownership principles; expertise in building observable and resilient systems with the ability to proactively prevent issues before customers notice.
  • Proven ability to mentor team members to support their understanding and growth of software engineering concepts and aid in their technical development.
  • Experience developing front-end and back-end software, preferably including JavaScript with TypeScript, with frameworks such as React, runtimes including Node.js, and CSS frameworks such as Tailwind or Sass.
  • Experience building high-scale microservices on AWS (preferred), GCP, or other public cloud substrates. Examples of AWS services we use include Lambda, DynamoDB, SNS, SQS, EventBridge, API Gateway, and more.
  • Expertise in consuming (and ideally building) GraphQL and RESTful APIs and strong understanding of API security best practices.


Preferred Skills
  • Knowledge of mobile and cross-platform/browser test automation.
  • Experience with Snowflake, Google Analytics, and configuring CDNs such as Akamai.
  • Proven ability to collaborate closely with cross-functional teams, including product managers, designers, and other engineering teams, to deliver exceptional user experiences.
  • Strong understanding of Agile methodologies: Scrum and Kanban.
  • Bachelor's or Master's in Computer Science, Technology, or equivalent experience.


Unleash Your Potential

When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future - but to redefine what's possible - for yourself, for AI, and the world.

About Salesforce

ExactTarget is a provider of on-demand email marketing software solutions. Their suite of on-demand one-to-one marketing applications enables clients to send business-critical and event-triggered communications to increase sales, optimize marketing investments, and strengthen customer relationships. They offer four editions of their on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for [Microsoft](/organization/Microsoft) Dynamics CRM.

Salesforce Careers

Joining Salesforce means becoming part of a dynamic, global team of professionals who are deeply committed to driving customer success and innovation. As the world's leading Customer Relationship Management (CRM) platform, Salesforce offers unparalleled job opportunities in technology and consulting, making it an ideal place for ambitious individuals looking to make a significant impact.

Work You'll Do

At Salesforce, every position is a chance to leverage your skills and creativity to transform businesses and industries. Our diverse team of experts collaborates to deliver cutting-edge solutions that foster growth and enhance leadership capabilities. By joining our team, you'll be at the forefront of digital innovation, using Salesforce's powerful platform to help clients navigate their transformation journeys.

Innovate and Lead

Salesforce is not just a company; it's a community where you can lead with your ideas and see them come to life. Our culture of innovation encourages you to challenge the status quo and push the boundaries of what's possible. With Salesforce, you'll work alongside leaders in technology and business who are committed to your growth and professional development.

Career Growth and Opportunities

Whether you're looking for an internship, a full-time position, or leadership roles, Salesforce provides a wealth of opportunities to advance your career. Our commitment to professional growth is reflected in our robust training programs, including leadership development and diversity training, designed to help you excel at every stage of your career.

Be Part of a Great Team

Salesforce prides itself on a culture that values diversity, teamwork, and open communication. We believe that our strength lies in our people, and we're committed to creating an environment where everyone can thrive. Joining our team means being part of a supportive community that encourages networking and collaboration.

Benefits and Culture

At Salesforce, we understand that job satisfaction extends beyond the office. That's why we offer competitive benefits to support the health, well-being, and financial security of our employees and their families. From health insurance and retirement plans to wellness programs and flexible working arrangements, we provide the benefits that contribute to a better work-life balance.

Explore Job Opportunities

Ready to take the next step in your career? Explore the wide range of employment opportunities at Salesforce. From technical roles to customer engagement positions, we are continuously hiring talented individuals who are passionate about making a difference.

Stay Connected

Keep up to date with the latest at Salesforce by following our careers blog. Gain insights from the people who work here and learn how you can bring your career to the next level with Salesforce.

Apply Now

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Learn more about Salesforce
Size
73,541 employees
Market Cap
$130.4 billion
Industry
Net Income
$4 billion
Founded
2000
5 Year Trend
+25.7%
Revenue
$21.2 billion
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