Intuit Inc

Principal, Product Marketing - Mid Market AI

Intuit Inc$205K — $277K *
Finance & Insurance
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • BA/BS or equivalent work experience required.
  • 8+ years in product marketing, product management, or strategy roles in fintech, ideally with AI experience.
  • Ability to derive strategy from consumer insights and market intelligence.
  • Experience leading cross-functional teams to drive impactful results.
  • Familiar with various AI tools and their application in business contexts.
  • Strong project management and analytical skills with a keen attention to detail.
  • Excellent communication abilities across all levels and formats.

Responsibilities

  • Create a cohesive strategy for deploying AI in the Intuit Enterprise Suite.
  • Collaborate with product management to launch and iterate AI solutions.
  • Conduct research to understand the needs of Mid Market CFOs and improve AI offerings.
  • Develop AI messaging and positioning for the Enterprise Suite.
  • Contribute to thought leadership on AI adoption for Mid Market businesses.
  • Work closely with Sales to refine messaging based on market feedback.

Benefits

  • Strong pay for performance rewards approach.
  • Potential eligibility for cash bonuses and equity rewards.
  • Comprehensive benefits package.
  • Commitment to fair pay through regular compensation comparisons across demographics.
Full Job Description
Part of the U.S. Marketing team, the Mid-Market Marketing team is seeking a highly motivated candidate with experience leading AI in fintech who wants to make an impact on one of Intuit's 3 Big Bets: Disrupt the Mid-Market. The ideal candidate is a self-starting strategic thinker who can leverage their industry expertise to help us build and market Artificial Intelligence for Intuit Enterprise Suite, an AI-native ERP built for modern CFOs. You will help set strategy, influence the product roadmap, and ensure we are speaking the language of accountants and finance professionals in how we market and sell to them.

Responsibilities

  • Create a unified strategy for building deploying AI in Intuit Enterprise Suite, maintaining the office of the CFO at the center
  • Partner with product management teams to launch, test, track, and iterate on AI solutions on our platform
  • Perform inbound research to learn what Mid Market CFOs need, their satisfaction with AI on our platform, and how we can better meet their needs
  • Develop the overall AI messaging and positioning for Intuit Enterprise Suite
  • Contribute to Intuit's thought leadership for Mid Market businesses and how they can adopt AI in their day-to-day workflows
  • Partner with Sales to best enable them to successfully position and sell the AI capabilities in Intuit Enterprise Suite, gathering feedback from them to refine messaging and value prop


Qualifications

  • BA/BS required, or equivalent work experience.
  • 8+ years of experience in product marketing, product management, or strategy roles in fintech and supporting AI. Experience in finance and accounting is a strong plus, but not required
  • Ability to drive strategy formation with consumer insights and market intelligence
  • Proven experience leading and influencing cross-functional teams to deliver amazing outcomes
  • Fluent in range of AI tools with demonstrable experience incorporating them into your workflows
  • Demonstrated ability to prioritize across a vast array of product solutions and initiatives
  • Solid verbal, written, visual/presentation and interpersonal communication skills, as well as an effective communicator at all levels
  • Demonstrated high levels of ownership, responsibility, initiative and the desire to drive significant, measurable performance results
  • Track record of making principled, data-based business decisions balanced with experienced judgment
  • Strong project management skills, analytical skills, and attention to detail
  • Strong organization navigational skills, including ability to lead and influence without direct authority
  • Ability to manage ambiguous or complex issues with thoughtful recommendations


Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at ). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
The expected base pay range for this position is:
Mountain View $205,000 - $277,500

About Intuit Inc

Intuit offers business and financial management solutions for SMBs, financial institutions, consumers, and accounting professionals. The company’s product portfolio includes TurboTax, a software solution that offers free tax filing, efile taxes, and income tax returns; Quicken; QuickBooks; Mint.com, and more. It also offers end-to-end solutions for online tax preparation, download products, mobile tax prep, mortgage interest and property tax, corporations tax, military tax, and more. Intuit was founded by Tom Proulx and Scott Cook in 1983 and is based in Mountain View, California. The company serves customers in North America, Asia, Europe, and Australia with offices in the United States, Canada, India, U.K., and Singapore.

Intuit Inc Careers

Join the dynamic team at Intuit Inc, a global powerhouse in financial software, where innovation, leadership, and diversity training are at the heart of everything we do. This is an unparalleled opportunity to advance your career with a company that is committed to empowering communities and small businesses with innovative financial solutions.

Work You’ll Do

At Intuit Inc, you’ll be part of a culture that cherishes innovation and values the unique perspectives of its team members. You will collaborate with some of the brightest minds in the industry, using your skills to influence the future of technology and finance. Our team at Intuit Inc is driven by the mission to power prosperity around the world, and you can be at the forefront of this transformation.

Explore Job Opportunities and Growth

Intuit’s career paths are as diverse as the innovative solutions we provide to millions. From finance to software engineering, our job opportunities span across multiple disciplines. Whether you’re looking for a full-time position, an internship, or leadership roles, Intuit offers a world of opportunities for professional growth. Our hiring process is designed to identify and attract professionals who are not only skilled but are also passionate about making a difference.

Professional Development and Benefits

Invest in your future with Intuit’s industry-leading benefits and professional development opportunities. Our employees enjoy comprehensive benefits that ensure their personal and professional satisfaction, including health, wellness, and continuous learning perks. At Intuit, we also understand the importance of diversity training and leadership development, providing various programs that foster an inclusive environment.

Join Our Team

Embark on a journey of growth and innovation at Intuit Inc. Search open positions that match your skills and interests. We are looking for curious, creative, and solution-driven team players. Prepare your resume, ace the interview, and join a team that’s committed to creating solutions that power prosperity around the globe.

Networking and Career Advancement

At Intuit Inc, networking and internal mobility are encouraged to foster professional growth and innovation. Connect with leaders and peers through our various networking events, mentorship programs, and collaborative projects. With support at every step of your career, the opportunities at Intuit are limitless.

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Explore Careers at Intuit Inc

Discover the exciting and rewarding career opportunities awaiting you at Intuit Inc. Let your ambition lead you to success. Join us in our mission to power prosperity and contribute to our journey of continuous innovation.

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Learn more about Intuit Inc
Size
13,500 employees
Market Cap
$107.4 billion
Industry
Net Income
$1.7 billion
Founded
1983
5 Year Trend
+19.6%
Revenue
$7.7 billion
NASDAQ

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