Gong.io

Principal Product Marketing Manager

Gong.io$174K — $250K *
Enterprise Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years of B2B product marketing experience, particularly with AI platforms or complex SaaS products targeting technical buyers.
  • Strong understanding of agentic workflows and governance related to AI applications in enterprises.
  • Exceptional communication skills, able to articulate complex architectural concepts clearly to diverse audiences.
  • Data-driven approach to validating product positioning and iterating based on feedback from technical buyers.
  • Experience marketing directly to Revenue Operations and Sales Leadership personas.

Responsibilities

  • Own the narrative and messaging directed at technical buyers, ensuring credibility with CIOs and RevOps leaders.
  • Develop content and tools that clarify how Gong integrates into enterprise AI stacks, focusing on technical aspects like data governance and coordination.
  • Create a unified story that merges AI insights and execution, making it clear to buyers the advantages of Gong's offerings.
  • Adopt a portfolio view for packaging AI capabilities, making decisions that affect monetization strategies across the platform.
  • Influence product and go-to-market strategy based on market insights and competitor analysis relevant to agentic AI.
  • Collaborate with various teams to execute high-impact product launches, ensuring smooth transitions from planning to market introduction.

Benefits

  • Comprehensive medical, dental, and vision plans.
  • Flexible wellness stipend to promote healthy lifestyles.
  • Mental health benefits including covered therapy and coaching.
  • 401(k) program for financial planning.
  • Education stipend for ongoing personal development.
  • Flexible vacation policy to support work-life balance.
  • Paid parental leave to support family needs.
  • Quarterly company-wide recharge days.
  • Work from home stipend to enhance productivity in remote settings.
Full Job Description
We are looking for a Principal PMM to own the narrative, strategy, and GTM for the fastest-moving surface in our platform - the agentic execution layer that turns everything Gong knows about a revenue organization into action. This is where the vision for the Gong Revenue AI OS becomes real for the market. This is not a role for someone who wants to market features. This is a category-defining role for a technical buyer audience. You will shape how enterprise IT and revenue operations leaders think about agentic AI for revenue: what governed execution actually looks like, how organizations move from agent sprawl to a coordinated operating model, and why the data foundation underneath agents is what determines whether they deliver compounding value or plateau. You will partner closely with Product, GTM, and executive leadership to turn a genuinely new architectural concept into a narrative that earns trust with buyers who evaluate infrastructure, not just software. RESPONSIBILITIES • Own the technical buyer narrative - define positioning and messaging that earns credibility with CIOs and RevOps leaders evaluating enterprise AI infrastructure for revenue. Go beyond outcomes: make governance models, orchestration architecture, data permissioning, and agent lifecycle management feel purpose-built and immediately trustworthy. • Build the infrastructure conversation - develop the content, frameworks, and tools that help CIOs and RevOps architects understand how Gong fits into their AI stack. This means data flows, governance controls, agent coordination, MCP integrations, audit trails, and the role of the Gong Revenue Graph as the grounding layer that makes autonomous execution reliable at enterprise scale. • Unify AI and execution into a single story - intelligence and execution are one product. Your job is to make the integrated picture feel inevitable to a technical buyer who has spent the past 18 months evaluating fragmented point solutions and wondering why none of them hold up in production. • Take a portfolio view - make and defend recommendations about how AI execution capabilities are packaged and monetized across the platform. • Shape product and GTM strategy - bring structured buyer, competitive, and analyst insights into product planning; develop a deep POV on how enterprise IT and revenue operations teams evaluate, adopt, and govern agentic AI; be the team's expert on how this market is evolving and how enterprises are making platform decisions. • Drive high-impact launches - partner with the broader PMM team, PM, Enablement, sales, post-sales, comms, and ops to drive launches from brief to execution. QUALIFICATIONS • 8+ years of B2B product marketing experience, with at least four years owning the full PMM lifecycle for an AI platform, agentic infrastructure, or complex workflow product at an enterprise SaaS company with demonstrated success marketing to technical buyers. • Working knowledge of agentic workflow concepts: triggers, actions, plays, next-best-action, human-in-the-loop governance, MCP integrations, and how enterprises think about AI governance and data residency. • Exceptional written and verbal communication skills. You write with precision, distill architectural concepts into narratives that earn trust, and can adapt your message to a variety of audiences across business and technical audiences. • A bias toward evidence and action - you test positioning with customers, validate it in win/loss data, and iterate based on what actually moves technical buyers. • Comfort operating in ambiguity and at pace. Gong ships fast. You will make good decisions with incomplete information and adapt as the product and market evolve. • Experience marketing to RevOps, Sales Operations, or Revenue Leadership (CRO, VP Sales) personas. • A track record of making complex, multi-layered systems feel coherent and inevitable to skeptical enterprise buyers. You have had to explain governance models, data permissioning, orchestration logic, or agent lifecycle management and made it land. • Prior experience working on a product that was actively defining or expanding a market category, not just competing in an established one. • Experience with analyst relations (Gartner, Forrester) - you have presented at briefings, shaped Magic Quadrant narratives, or contributed to Wave evaluations. • Comfort with quantitative analysis: win/loss data, pipeline influence metrics, adoption curves, and consumption/credit pricing models. PERKS & BENEFITS • We offer Gongsters a variety of medical, dental, and vision plans, designed to fit you and your family's needs. • Wellbeing Fund - flexible wellness stipend to support a healthy lifestyle. • Mental Health benefits with covered therapy and coaching. • 401(k) program to help you invest in your future. • Education & learning stipend for personal growth and development. • Flexible vacation time to promote a healthy work-life blend. • Paid parental leave to support you and your family. • Company-wide recharge days each quarter. • Work from home stipend to help you succeed in a remote environment. The annual salary hiring range for this position is $174,000 - $250,000 USD. Compensation is based on factors unique to each candidate, including, but not limited to, job-related skills, qualification, education, experience, and location. At Gong, we have a location-based compensation structure, which means there may be a different range for candidates in other locations. The total compensation package for this position, in addition to base compensation, may include incentive compensation, bonus, equity, and benefits. Some of our sales compensation programs also offer the potential to achieve above targeted earnings for those who exceed their sales targets. We are always looking for outstanding Gongsters! So if this sounds like something that interests you regardless of compensation, please reach out. We may have more roles for you to consider and would love to connect. We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Gong recruiting email communications will always come from the [redacted].io domain. Any outreach claiming to be from Gong via other sources should be ignored.

About Gong.io

Gong.io is a software company that provides a platform for sales teams to improve their performance through data-driven insights. The company's platform uses artificial intelligence and machine learning algorithms to analyze sales calls and meetings, providing insights into what works and what doesn't. Gong.io's platform is designed to help sales teams improve their communication skills, identify areas for improvement, and close more deals. The company was founded in 2015 and is based in San Francisco, California.
Learn more about Gong.io
Size
500 employees
Industry
Founded
2015

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