6+ years of experience in product development or related industries
Track record of launching high-volume consumer products (100,000+ units)
Familiarity with product development lifecycle from ideation to iteration
Experience with suppliers and manufacturing teams
Willingness for domestic and international travel (approx. 25%)
Ability to thrive cross-functionally in a fast-paced environment
Responsibilities
Own and manage X-LAB product lines from concept to market
Lead development and launch of products enhancing rider experience
Collect and analyze feedback for continuous product improvements
Partner with Marketing to develop compelling product stories
Create go-to-market materials including training content and user manuals
Build alignment for product vision across teams and partners
Benefits
Demo bike fleet
Generous time off policy
Comprehensive medical, dental, and vision coverage
Office location in Santa Monica, California
Full Job Description
XDS is seeking a Principal Product Manager to join us as we establish XDS in the North American market. You'll own and develop multiple categories, managing product vision from concept to market and beyond. You'll work closely with engineering, design, marketing, and distribution partners to create more bikes that riders love.
You'll balance near-term and long-term vision and drive the US product line while staying fully connected to real world cycling. This role is cross functional at its core - this PM will work closely with teams across XDS to bring products to market, develop and grow product lines, and enhance our existing products and features.
The ideal candidate is obsessed with bikes or vehicles in general, highly analytical, resourceful, customer focused, and thrives under time constraints to meet deadlines.
What You'll Do
Own and manage X-LAB product lines end-to-end, leading the full product lifecycle from concept through launch, delivery, and iteration
Lead the definition, development, and launch of products that deliver world-class rider experience and strengthen X-LAB's position as a leading performance brand
Collect feedback from riders, dealers, and service teams, and work closely with engineering and design teams to drive continuous product improvements
Partner closely with Marketing to translate product features, technologies, and engineering advantages into compelling stories and launch assets
Develop product go-to-market materials, including product training content, user manuals, assembly guides, technical documentation, and FAQs
Build alignment and buy-in for product vision across internal teams, suppliers, dealers, and key external partners
You're a Great Fit With:
6+ years of experience in product development, consumer hardware, automotive, micromobility, cycling, or related industries
Proven track record of successfully bringing high-volume consumer products to market, ideally at 100,000+ unit scale
Strong familiarity with the full product development lifecycle, including ideation, prototyping, vendor management, engineering, tooling, quality assurance, certification, mass production, deployment, and product iteration
Experience working closely with suppliers, OEM/ODM partners, and manufacturing teams
Willingness and enthusiasm for domestic and international travel (approximately 25%)
Ability to work cross-functionally and thrive in a fast-paced environment
Success Metrics
Alignment of international and US Product team initiatives
Successful launch of new SKUs
Complete and comprehensive multinational knowledge base
Our Compensation and Benefits
Competitive salary ($160-$180k base + $10-20k bonus )
Demo bike fleet
Generous time off policy
Comprehensive medical, dental, and vision coverage
Office space in beautiful Santa Monica, California
