8+ years of product management experience in e-commerce and subscription models
Deep expertise in experimentation and conversion optimization
Proven track record in direct-to-consumer (DTC) or membership-based markets
Strong analytical skills and data-driven decision-making capabilities
Ability to effectively communicate and defend strategies to senior leadership
Experience operating in fast-paced environments
Demonstrates resilience and a willingness to learn from feedback
Responsibilities
Define and execute the product vision and roadmap for recurring orders and subscriptions
Implement and lead a rigorous experimentation program to optimize shopping experiences
Design the member onboarding journey to encourage repeat purchases
Collaborate with cross-functional teams in Engineering, Design, and Marketing
Communicate product strategies and performance to stakeholders and senior leaders
Make data-driven decisions based on customer insights and experiment results
Manage daily operations to enhance customer experience with subscriptions
Benefits
Comprehensive health benefits including medical, dental, and vision
401k with employer match
Flexible Paid Time Off and 9 observed holidays
Subsidized fitness memberships and wellness experiences
Free Thrive Market membership with exclusive discounts
Holistic mental health coverage including life coaching and therapy sessions
A beautiful office location in Playa Vista
Full Job Description
About the Role
The Recurring pod owns one of the highest-impact product areas at Thrive Market: the experiences that drive members to build lasting shopping habits. This spans auto-ship and subscription replenishment. As the Principal Product Manager for Recurring, you will be the single-threaded owner of this product area. You'll set the vision and roadmap, run a rigorous experimentation program, and drive measurable results across the surfaces that most directly influence whether a member becomes a long-term, high-frequency buyer. This is an individual contributor role with high executive visibility; you'll work directly with senior leadership, present to critical stakeholders, and be expected to defend your product strategy with data and conviction. You will also run the day to day operations of the pod responsible for improving the experience.
The pod has been intentionally set up for success: a cleaned-up tech stack, a top designer, and a strong engineering leader stepping into the EM seat. What we need is the right product leader to come in, take ownership, and drive outsized impact. What You'll Own
Product vision, strategy, and roadmap for the Recurring product area, covering auto-ship/subscription management
High-velocity experimentation program across core shopping surfaces; identifying opportunities, designing tests, analyzing results, and iterating quickly to compound gains over time
Early member journey optimization - designing the experiences that move a new member from first order to second, third, and beyond, building the habit loop that drives long-term retention and frequency
Cross-functional partnership with Engineering, Design, Data Science, Merchandising, and Marketing to align on priorities, execute with speed, and deliver measurable business outcomes
Stakeholder communication and executive alignment - presenting strategy, defending trade-offs, and building confidence with senior leaders who are deeply invested in the performance of this product area
Data-driven decision making - leveraging analytics, customer insights, and experimentation results to inform prioritization and ensure every bet is grounded in evidence
What We're Looking For
8+ years of product management experience, with significant time owning consumer-facing e-commerce product surfaces (search, browse, discovery, recommendations, checkout, or subscription/recurring order management)
Deep experience with experimentation and conversion optimization at scale; you've run rigorous A/B testing programs and can speak fluently about statistical significance, test design, and how to build a compounding experiment engine
Track record in DTC, membership, or subscription e-commerce environments where driving repeat purchase behavior, retention, and customer lifetime value are core product challenges
Strong analytical orientation - you lead with data, build frameworks for decision-making, and can go deep on metrics without relying on analysts to do the thinking for you
Conviction and executive presence - you can defend your product strategy under direct scrutiny from senior leadership, hold your ground when you have the data, and know when to adapt. You don't consensus-seek your way to mediocrity
Experience operating at pace - you've worked in environments that ship fast and iterate constantly. You're energized by velocity, not overwhelmed by it
Resilience and coachability - you take feedback as fuel, separate yourself from your work when it's being critiqued, and use every input as a chance to get sharper
Nice to Have
Experience with personalization systems, recommendation engines, or ML-driven product features
Background in health, wellness, grocery, CPG, or mission-driven consumer brands
Experience building or scaling auto-ship, Subscribe & Save, or recurring order programs
Familiarity with habit-loop mechanics, behavioral product design, or customer lifecycle frameworks
BELONG TO A BETTER COMPANY
Comprehensive health benefits (medical, dental, vision, life and disability)
Competitive salary (DOE) + equity
401k Employer Match
9 Days of Observed Holidays
Flexible Paid Time Off
Subsidized ClassPass Membership with access to fitness classes and wellness and beauty experiences
Ability to work in our beautiful office in Playa Vista
Free Thrive Market membership with exclusive employee discount
Coverage for Life Coaching & Therapy Sessions on our holistic mental health and well-being platform
JOB INFORMATION
Compensation Description - The base salary range for this position is $185,000 - $235,000/Per Year.
Compensation may vary outside of this range depending on several factors, including a candidate's qualifications, skills, competencies, and experience, and geographic location.
Total Compensation includes Base Salary, Stock Options, Health & Wellness Benefits, Flexible PTO, and more!
About Thrive Market
Thrive Market is an online retailer that sells natural and organic products at wholesale prices. The company was founded in 2014 and is headquartered in Marina Del Rey, California. Thrive Market offers a membership program that gives customers access to discounted prices on over 6,000 products. The company's mission is to make healthy living easy and affordable for everyone.
