4+ years of product management experience in AdTech, particularly in streaming and programmatic CTV advertising.
Proven ability to ship impactful products and build platforms from inception.
Strong communication skills, capable of defending product decisions with data at the executive level.
Customer-focused with experience in developing user stories and solving complex problems.
Collaborated effectively with Design for user research and UX improvements.
Passionate about automation and AI innovation with an execution-oriented attitude.
Comfortable navigating fast-paced environments and ambiguous situations.
Responsibilities
Own the complete product vision and strategy for TV media buying.
Define a differentiating product roadmap emphasizing AI-driven automation.
Collaborate with Engineering, Data Science, and Media Buying to convert needs into product requirements.
Prioritize features based on their customer impact and business value.
Work with cross-functional teams to ensure smooth product launches.
Stay updated on industry trends and AI advancements to maintain product relevance.
Utilize data and customer feedback to optimize product performance.
Benefits
Equity compensation
Health insurance for you and your dependents
401K, FSA, and commuter benefits
$150 monthly spending account
$1,000 annual continued education benefit
$500 Newbie Productivity Perk
Unlimited PTO and sick days
Monthly Company Wellness Day Off
Snacks, drinks, and catered lunches in-office
Team building events
Hybrid return to office policy of 2 days per week.
Full Job Description
Tatari is looking for multiple Principal Product Managers to join the growing Buying and Execution team. In this role, you will play a pivotal role in redefining CTV advertising in an AI-first world. You will own the development of an AI-powered, self-serve TV platform that turns years of TV and CTV data into actionable intelligence-enabling marketers to plan, launch, and optimize campaigns with the ease of clicking "Go." Operating at the intersection of product, engineering, data science, and media execution, you will drive requirements, user stories, and delivery for campaign management and execution features across programmatic and direct TV. Your success will be driven by strong product ownership, disciplined execution, and a deep understanding of advertiser workflows, allowing you to prioritize the right problems and deliver differentiated, scalable solutions for marketers at every stage of growth.
Responsibilities
Own the product vision, strategy, and execution for TV media buying and execution, end-to-end ("soup to nuts")
Define a compelling roadmap that differentiates the platform through automation and AI-driven capabilities
Partner closely with Engineering, Data Science, and Media Buying to translate business and customer needs into clear, prioritized product requirements
Drive feature prioritization and trade-offs based on customer impact, business value, and scalability of automated TV buying workflows
Collaborate cross-functionally with Media Buying, Media Operations, Marketing, and Leadership to ensure alignment and successful launches
Continuously monitor industry trends, competitive offerings, and emerging AI technologies to keep the product ahead of the evolving TV and CTV landscape
Use data, customer feedback, and experimentation to iterate, optimize performance, and deliver measurable impact
Qualifications
8+ years of product management experience in AdTech, with deep expertise in streaming and programmatic CTV advertising (linear TV experience is a strong plus)
Proven track record of shipping impactful products, including building new capabilities or platforms from the ground up
Strong communicator and influencer, able to articulate a clear product vision and defend roadmap decisions with data and conviction at the executive level
Highly customer-centric, with demonstrated skill in uncovering real user needs, writing strong user stories, and solving complex workflow problems
Experience partnering closely with Design to address diverse customer needs through user research, prototyping, and thoughtful UX decisions
Passion for automation and AI-driven innovation, balanced with a pragmatic, execution-oriented mindset
Comfortable operating in ambiguity and fast-moving environments, with a bias toward action and measurable outcomes
Nice to haves: experience working with AI/ML-powered products or data-driven optimization systems; familiarity with TV measurement, attribution, or identity challenges
Benefits
Total compensation $190,000 - $225,000
Equity compensation
Health insurance coverage for you and your dependents
