Intuit Inc

Principal Product Designer, AI-Native Product Experiences

Intuit Inc • $239K — $323K *
Consumer Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years of experience designing complex, large-scale product experiences
  • Proven success in shaping platform or ecosystem-level design strategy
  • Deep expertise in systems thinking, interaction design, and design systems
  • Experience applying AI tools to enhance design workflows while maintaining quality
  • Ability to set and defend quality standards for AI-powered experiences
  • Strong portfolio showcasing end-to-end design thinking
  • Proven ability to influence cross-functional leaders and align teams around a shared vision

Responsibilities

  • Define and drive the design vision for AI-powered experiences across the platform
  • Set and uphold the quality standards for AI-generated and AI-assisted products
  • Collaborate with Product Management, Engineering, and Design leadership to align experience strategy with customer and business outcomes
  • Design intuitive and trustworthy AI-powered features for diverse users
  • Lead complex, cross-functional design initiatives from concept to delivery
  • Produce prototypes that reflect systems thinking and interaction depth
  • Ship experience improvements directly without relying on engineering when possible

Benefits

  • Competitive compensation package with performance-based rewards
  • Eligibility for cash bonuses and equity rewards
  • Comprehensive benefits package
  • Commitment to fair pay practices across ethnicity and gender
  • Opportunities for professional growth and mentorship
Full Job Description
Responsibilities

Experience Strategy and Quality Stewardship
  • Define and drive design vision for AI-powered experiences across our platform
  • Set and defend the quality bar for AI-generated and AI-assisted product experiences
  • Apply taste, craft, and judgment to ensure what ships reflects the best of what design can contribute
  • Partner with Product Management, Engineering, and Design leadership to shape experience strategy aligned to customer and business outcomes
  • Success measured by the quality of customer experiences shipped, not the volume of artifacts produced


AI-Native Design Execution
  • Work with AI to compress the distance from customer insight to testable prototype
  • Design for AI to ensure AI-powered features are intuitive, transparent, and earn customer trust
  • Design experiences that make AI-powered features intuitive, transparent, and trustworthy for a diverse range of users
  • Lead design of complex, cross-functional initiatives from concept through delivery
  • Generate and evaluate multiple directions simultaneously before committing to a path
  • Produce prototypes and artifacts that communicate systems thinking, interaction depth, and experience quality
  • Ship experience improvements directly without engineering dependency where possible


Ecosystem and Systems Thinking
  • Design across journeys, not screens, ensuring continuity across onboarding, daily workflows, and growth moments
  • Identify and resolve experience fragmentation and design debt across organizational boundaries
  • Ensure design systems and patterns travel with AI tools so quality does not degrade at scale
  • Balance innovation with consistency to strengthen customer trust and reduce cognitive load


Storytelling and Influence
  • Articulate complex design concepts through compelling narratives, frameworks, and visual storytelling
  • Facilitate critiques and alignment sessions to drive shared understanding across senior stakeholders
  • Influence decisions at the Director and VP level through clarity of thought and strength of craft
  • Surface tradeoffs, experience risks, and long-term implications of design choices before they become problems


Craft Leadership and Mentorship
  • Set the standard for interaction design, AI-native workflows, and execution quality
  • Mentor senior and staff designers, elevating platform thinking, AI fluency, and craft rigor
  • Help define what great looks like for designers in an AI-native world
  • Strengthen design culture through critiques, rituals, and principled decision-making


Qualifications
  • 10+ years of experience designing complex, large-scale product experiences
  • Demonstrated success shaping platform-level or ecosystem-level design strategy
  • Deep expertise in systems thinking, interaction design, and design systems
  • A track record of applying AI tools to accelerate design workflows while maintaining craft and quality standards
  • Demonstrated ability to set and defend the quality bar for AI-powered product experiences
  • Demonstrated ability to integrate AI tools into your design workflow to improve quality, speed, or exploration
  • Proven ability to navigate ambiguity and define clarity at scale
  • Strong portfolio demonstrating end-to-end thinking, not just feature design
  • Ability to synthesize qualitative insights and quantitative data into actionable design direction
  • Experience influencing cross-functional leaders and aligning multiple teams around a shared vision
  • Excited to contribute to how the design craft evolves, not just follow where it goes


Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at ). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
The expected base pay range for this position is:
Mountain View $239,000 - $323,000

About Intuit Inc

Intuit offers business and financial management solutions for SMBs, financial institutions, consumers, and accounting professionals. The company’s product portfolio includes TurboTax, a software solution that offers free tax filing, efile taxes, and income tax returns; Quicken; QuickBooks; Mint.com, and more. It also offers end-to-end solutions for online tax preparation, download products, mobile tax prep, mortgage interest and property tax, corporations tax, military tax, and more. Intuit was founded by Tom Proulx and Scott Cook in 1983 and is based in Mountain View, California. The company serves customers in North America, Asia, Europe, and Australia with offices in the United States, Canada, India, U.K., and Singapore.

Intuit Inc Careers

Join the dynamic team at Intuit Inc, a global powerhouse in financial software, where innovation, leadership, and diversity training are at the heart of everything we do. This is an unparalleled opportunity to advance your career with a company that is committed to empowering communities and small businesses with innovative financial solutions.

Work You’ll Do

At Intuit Inc, you’ll be part of a culture that cherishes innovation and values the unique perspectives of its team members. You will collaborate with some of the brightest minds in the industry, using your skills to influence the future of technology and finance. Our team at Intuit Inc is driven by the mission to power prosperity around the world, and you can be at the forefront of this transformation.

Explore Job Opportunities and Growth

Intuit’s career paths are as diverse as the innovative solutions we provide to millions. From finance to software engineering, our job opportunities span across multiple disciplines. Whether you’re looking for a full-time position, an internship, or leadership roles, Intuit offers a world of opportunities for professional growth. Our hiring process is designed to identify and attract professionals who are not only skilled but are also passionate about making a difference.

Professional Development and Benefits

Invest in your future with Intuit’s industry-leading benefits and professional development opportunities. Our employees enjoy comprehensive benefits that ensure their personal and professional satisfaction, including health, wellness, and continuous learning perks. At Intuit, we also understand the importance of diversity training and leadership development, providing various programs that foster an inclusive environment.

Join Our Team

Embark on a journey of growth and innovation at Intuit Inc. Search open positions that match your skills and interests. We are looking for curious, creative, and solution-driven team players. Prepare your resume, ace the interview, and join a team that’s committed to creating solutions that power prosperity around the globe.

Networking and Career Advancement

At Intuit Inc, networking and internal mobility are encouraged to foster professional growth and innovation. Connect with leaders and peers through our various networking events, mentorship programs, and collaborative projects. With support at every step of your career, the opportunities at Intuit are limitless.

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Explore Careers at Intuit Inc

Discover the exciting and rewarding career opportunities awaiting you at Intuit Inc. Let your ambition lead you to success. Join us in our mission to power prosperity and contribute to our journey of continuous innovation.

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At Intuit Inc, every role is a chance to innovate, grow, and make an impact. Join us, and together let's shape the future of finance.
Learn more about Intuit Inc
Size
13,500 employees
Market Cap
$107.4 billion
Industry
Net Income
$1.7 billion
Founded
1983
5 Year Trend
+19.6%
Revenue
$7.7 billion
NASDAQ

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