Intuit Inc

Principal, Mid-Market Content Strategy

Intuit Inc • $205K — $277K *
Mountain View, CA 94040In-Person
Enterprise Technology
8 - 10 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • 10+ years in content strategy or integrated marketing for B2B audiences, specifically mid-market or enterprise in SaaS or fintech.
  • Expertise in persona and journey-based content design centered around buyer pain points.
  • A diverse portfolio showcasing content across the marketing funnel: thought leadership, gated/ungated assets, web journeys, and sales enablement.
  • Strong analytical abilities to assess content effectiveness and inform strategy adjustments.
  • Experience in a principal-level individual contributor role with a strategic influence and high quality standards.
  • Exceptional writing and editorial skills that enhance the work of others, including freelancers and agencies.
  • Knowledge of SEO/AEO principles, AI-powered content operations, and CMS/martech workflows.

Responsibilities

  • Own and execute the content strategy for mid-market audiences from awareness to advocacy.
  • Develop and update detailed persona profiles for the mid-market buying committee based on comprehensive insights.
  • Align content with buyer journey stages, identify content gaps, and prioritize the creation roadmap.
  • Collaborate with demand generation and field marketing teams to ensure cohesive content distribution across campaigns and events.
  • Define the mid-market narrative in partnership with product marketing, focusing on pain-point-centric stories.
  • Establish and measure content performance metrics to continually refine strategy and execution.
  • Build a scalable content supply chain that includes operational models and AI capabilities.

Benefits

  • Comprehensive benefits package with exceptional employee rewards.
  • Potential eligibility for cash bonuses and equity rewards.
  • Commitment to competitive pay based on experience and location.
  • Focus on fair compensation adjustments based on regular evaluations of ethnicity and gender pay equity.
Full Job Description
Mid-market buyers don't care about our products, they care about their problems. As Content Strategy Principal, you will own the end-to-end content strategy for Intuit's mid-market audience, building a content engine that is mapped to the buyer journey and to the personas we sell to: their roles, their pain points, and the questions they're actually asking at each stage, not our product taxonomy.

This is a principal-level individual contributor role with broad influence. You will define the mid-market content architecture - what we say, to whom, at which journey stage, in what format - and drive its execution across campaign, field, web, and sales channels. You will be the connective tissue between audience insight and everything the mid-market marketing team ships.

Responsibilities

  • Own the end-to-end content strategy for the mid-market audience - a single, coherent architecture spanning awareness through decision, expansion, and advocacy.
  • Build and maintain deep persona definitions for the mid-market buying committee (e.g., CFO, controller, heads of finance, operations, and HR), grounded in research, sales input, and customer conversations - anchored to their pain points, not our products.
  • Map content to journey stage and persona, identify gaps, and drive a prioritized roadmap of content creation across formats and channels.
  • Partner with demand generation, field marketing, and ABM teams so every campaign and event is fueled by the right content - and every content investment has a distribution plan.
  • Set the mid-market narrative and messaging framework in partnership with product marketing, translating product capability into pain-point-led stories.
  • Establish content performance measurement - engagement, influence on pipeline, and consumption by stage - and use it to continuously reshape the strategy.
  • Build the content supply chain: briefs, standards, reuse and atomization models, and AI capabilities that allow the team to scale quality output.
  • Serve as the mid-market audience's editorial conscience - the person who ensures everything we publish sounds like it was written for the buyer, not for us.


Qualifications

  • 10+ years in content strategy, content marketing, or integrated marketing for a B2B audience, with significant experience serving mid-market or enterprise buyers in SaaS or fintech.
  • Demonstrated mastery of persona and journey-based content design - you've built content architectures around buyer pain points and jobs-to-be-done, not product feature lists.
  • A portfolio that spans the full funnel: thought leadership, ungated and gated assets, web journeys, nurture content, event narratives, and sales enablement content.
  • Strong analytical instincts - you use engagement, conversion, and pipeline data to find content gaps, kill what isn't working, and double down on what is.
  • Experience operating as a principal-level IC: setting strategy that other teams execute against, influencing without authority, and holding a high quality bar across many contributors.
  • Exceptional editorial judgment and writing ability; you can elevate the work of agencies, freelancers, and internal creators.
  • Familiarity with SEO/AEO, AI powered content operations, and CMS/martech workflows sufficient to build a scalable content supply chain.

Footer
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at ). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
The expected base pay range for this position is:
Mountain View $205,000 - $277,500

About Intuit Inc

Intuit offers business and financial management solutions for SMBs, financial institutions, consumers, and accounting professionals. The company’s product portfolio includes TurboTax, a software solution that offers free tax filing, efile taxes, and income tax returns; Quicken; QuickBooks; Mint.com, and more. It also offers end-to-end solutions for online tax preparation, download products, mobile tax prep, mortgage interest and property tax, corporations tax, military tax, and more. Intuit was founded by Tom Proulx and Scott Cook in 1983 and is based in Mountain View, California. The company serves customers in North America, Asia, Europe, and Australia with offices in the United States, Canada, India, U.K., and Singapore.

Intuit Inc Careers

Join the dynamic team at Intuit Inc, a global powerhouse in financial software, where innovation, leadership, and diversity training are at the heart of everything we do. This is an unparalleled opportunity to advance your career with a company that is committed to empowering communities and small businesses with innovative financial solutions.

Work You’ll Do

At Intuit Inc, you’ll be part of a culture that cherishes innovation and values the unique perspectives of its team members. You will collaborate with some of the brightest minds in the industry, using your skills to influence the future of technology and finance. Our team at Intuit Inc is driven by the mission to power prosperity around the world, and you can be at the forefront of this transformation.

Explore Job Opportunities and Growth

Intuit’s career paths are as diverse as the innovative solutions we provide to millions. From finance to software engineering, our job opportunities span across multiple disciplines. Whether you’re looking for a full-time position, an internship, or leadership roles, Intuit offers a world of opportunities for professional growth. Our hiring process is designed to identify and attract professionals who are not only skilled but are also passionate about making a difference.

Professional Development and Benefits

Invest in your future with Intuit’s industry-leading benefits and professional development opportunities. Our employees enjoy comprehensive benefits that ensure their personal and professional satisfaction, including health, wellness, and continuous learning perks. At Intuit, we also understand the importance of diversity training and leadership development, providing various programs that foster an inclusive environment.

Join Our Team

Embark on a journey of growth and innovation at Intuit Inc. Search open positions that match your skills and interests. We are looking for curious, creative, and solution-driven team players. Prepare your resume, ace the interview, and join a team that’s committed to creating solutions that power prosperity around the globe.

Networking and Career Advancement

At Intuit Inc, networking and internal mobility are encouraged to foster professional growth and innovation. Connect with leaders and peers through our various networking events, mentorship programs, and collaborative projects. With support at every step of your career, the opportunities at Intuit are limitless.

Stay Connected

Keep up to date with the latest in career opportunities and company news at Intuit Inc. Personalize your subscription to receive job alerts, insider tips, and industry-leading insights that you can put to use today—all from the people who work here.

Explore Careers at Intuit Inc

Discover the exciting and rewarding career opportunities awaiting you at Intuit Inc. Let your ambition lead you to success. Join us in our mission to power prosperity and contribute to our journey of continuous innovation.

SEARCH INTUIT JOBS

READ CAREERS BLOG

At Intuit Inc, every role is a chance to innovate, grow, and make an impact. Join us, and together let's shape the future of finance.
Learn more about Intuit Inc
Size
13,500 employees
Market Cap
$107.4 billion
Industry
Consumer Technology
Net Income
$1.7 billion
Founded
1983
5 Year Trend
+19.6%
Revenue
$7.7 billion
NASDAQ
INTU
* Ladders Estimates

Similar Jobs

Ad banner background

Get Ready For Your
Next Interview

More Jobs at Intuit Inc

More Enterprise Technology Jobs

Find similar Principal, Mid-Market Content Strategy jobs:

NationwideMountain View, CA