Job Title :: Principal MADTech Architect & Lead Job Location :: Irving, TXWorking Model: Hybrid - 3 days in officeDescription: Job SummaryAgreeYa is global Integrator and seeking
Principal MADTech Architect & Lead to drive the architectural design and hands-on implementation of a next-generation Unified MADTech Real-Time & Batch Architecture.
This role combines technical architecture, solutioning, and hands-on engineering leadership. The architect will work closely with core engineering teams, enterprise stakeholders, and strategic technology partners including Google, GrowthLoop, and MetaRouter to build real-time and batch data solutions and agentic AI workflows using the Google Cloud ecosystem and modern MarTech orchestration platforms.
Required Skills - 7+ years of experience in MarTech/AdTech Architecture, Cloud Data Engineering, or AI Solution Architecture.
- Deep expertise across the Google Cloud ecosystem, including:
- Cloud Spanner
- BigQuery
- Pub/Sub
- Vertex AI / Google Reasoning Engine
- Strong experience architecting and implementing real-time and batch data pipelines across GCP and Google Marketing Platform (GMP).
- Hands-on experience with real-time event streaming, Pub/Sub, WebSockets, and low-latency key-value/document data stores.
- Strong understanding of batch ETL/ELT pipelines and modern data architecture patterns.
- Experience designing real-time recommendation and decisioning engines using LLMs, Agentic AI, or ML models.
- Experience with MetaRouter or similar real-time tag-routing/event-ingestion platforms.
- Experience with GrowthLoop for audience membership, segmentation, orchestration, business rules, and real-time triggers.
- Ability to translate high-level business requirements into scalable technical architecture and hands-on implementation.
- Exceptional communication and stakeholder-management skills.
Preferred Skills - Experience with Optimizely and the Adobe ecosystem, including AEM/AEP.
- Experience with Google Reasoning Engine for:
- Dynamic offer prioritization
- Next Best Offer (NBO)
- Personalized campaign/content generation
- Experience working directly with technology partners such as Google, GrowthLoop, and MetaRouter.
- Experience with cross-functional technology teams supporting POS, Digital, and Assisted channels.
- Strong experience leading design reviews, technical discussions, roadmap alignment, and architecture refinement.
- Experience in enterprise-scale MarTech, AdTech, AI, and customer-data platforms.
Education - Bachelor's or Master's degree in Computer Science, Engineering, Information Technology, or a related technical field preferred.
