Intuit Inc

Principal, Monetization Strategy

Intuit Inc • $222K — $300K *
Mountain View, CA 94040In-Person
Consumer Technology
8 - 10 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 10+ years in pricing, monetization, corporate/product strategy, or management consulting with a focus on monetization and pricing.
  • Proven ability to architect and implement impactful pricing and packaging programs with measurable financial outcomes.
  • Deep understanding of value-based pricing, packaging design, and modern monetization strategies.
  • Resourceful with AI tools, competent in using LLMs and building analytical dashboards for pricing.
  • Skilled in navigating ambiguity with a hypothesis-driven approach and presenting clear recommendations to executives.
  • Strong cross-functional influencer with excellent executive communication skills.
  • Experience in direct-to-consumer or PLG monetization, with a SaaS or fintech backdrop preferred.
  • Collaborative team player who values relationship-building and team dynamics.

Responsibilities

  • Own the pricing strategy and packaging architecture for Intuit's business platform, including tiering and discount logic.
  • Design and test innovative commercial models for AI and platform features, translating them into pricing structures.
  • Establish an analytical framework for pricing decisions through various studies and models.
  • Define a pricing learning agenda alongside Data Science and market research to enhance pricing insights continually.
  • Create scalable pricing principles across products and geographies, moving beyond one-off strategies.
  • Collaborate across departments to influence executive strategies and decisions.
  • Monitor competitive dynamics and iterate pricing changes based on performance results.
  • Mentor pricing analysts and strategists, reinforcing a culture of monetization expertise.

Benefits

  • Comprehensive health benefits including medical, dental, and vision coverage.
  • 401(k) plan with company contributions to support retirement savings.
  • Generous paid time off policy promoting work-life balance.
  • Access to professional development resources and training opportunities.
  • Flexible working arrangements to accommodate personal and family needs.
Full Job Description
We are seeking a Principal, Pricing & Monetization Strategy with strong commercial instincts, cross-functional experience, and expertise in data-driven pricing to shape how Intuit's platform creates and captures value. You will partner cross-functionally with product managers, engineers, data analysts, market researchers, finance, and marketers to design pricing and packaging that supports adoption, growth, and long-term value for both our current products and next-generation innovations.

Responsibilities

  • Own pricing strategy and packaging architecture across Intuit's business platform - including tiering, good/better/best design, price-point setting, discount logic, and monetization guardrails for a self-serve, product-led motion.
  • Design framework and test new commercial models - including subscription, consumption-based, and outcome-based monetization for AI and platform capabilities; translate novel features into durable pricing constructs.
  • Build the analytical foundation for pricing decisions - willingness-to-pay studies, price elasticity, conjoint analysis, A/B price testing, demand modeling, and P&L/business-case development.
  • Define and drive a pricing learning agenda in partnership with Data Science, market research, and Consumer Insights to continually sharpen willingness-to-pay, elasticity, and price-timing understanding.
  • Develop pricing principles and frameworks that scale across products, segments, and geographies - moving the org from one-off recommendations to repeatable strategy.
  • Partner cross-functionally (Product, Growth, Finance, Marketing, Legal) and influence senior and executive decision-making.
  • Monitor competitive and adjacent-market dynamics and the performance of live pricing changes, iterating based on results.
  • Mentor and uplevel pricing analysts and strategists as a player-coach, raising the bar for monetization craft across the team.


Qualifications

  • 10+ years in pricing, monetization, corporate/product strategy, or top-tier management consulting, with a core focus on monetization and pricing.
  • Proven track record architecting and driving large-scale pricing and packaging programs with measurable revenue/profit impact.
  • Deep fluency in value-based pricing, packaging design, and modern monetization models (subscription, consumption-based, outcome-based, freemium/PLG).
  • Resourceful with modern AI tools - comfortable working with LLMs, connecting data through MCP, and building your own dashboards and analyses to answer pricing questions quickly.
  • Demonstrated ability to create clarity out of ambiguity with a hypothesis-driven problem-solving approach, and to translate complexity into recommendations that influence executive stakeholders
  • Excellent cross-functional influence and executive communication; able to lead and align stakeholders across the organization.
  • Direct-to-consumer or self-serve/PLG monetization experience strongly preferred; SaaS and/or fintech background a plus.
  • A collaborative, low-ego teammate who builds strong relationships and contributes to a positive team culture - we care as much about how you work as what you deliver.
  • Bachelor's required; MBA or advanced quantitative/economics degree preferred.

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Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at ). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is: $222,000 - $300,500.

The expected base pay range for this position is:
Mountain View $222,000 - $300,500

About Intuit Inc

Intuit offers business and financial management solutions for SMBs, financial institutions, consumers, and accounting professionals. The company’s product portfolio includes TurboTax, a software solution that offers free tax filing, efile taxes, and income tax returns; Quicken; QuickBooks; Mint.com, and more. It also offers end-to-end solutions for online tax preparation, download products, mobile tax prep, mortgage interest and property tax, corporations tax, military tax, and more. Intuit was founded by Tom Proulx and Scott Cook in 1983 and is based in Mountain View, California. The company serves customers in North America, Asia, Europe, and Australia with offices in the United States, Canada, India, U.K., and Singapore.

Intuit Inc Careers

Join the dynamic team at Intuit Inc, a global powerhouse in financial software, where innovation, leadership, and diversity training are at the heart of everything we do. This is an unparalleled opportunity to advance your career with a company that is committed to empowering communities and small businesses with innovative financial solutions.

Work You’ll Do

At Intuit Inc, you’ll be part of a culture that cherishes innovation and values the unique perspectives of its team members. You will collaborate with some of the brightest minds in the industry, using your skills to influence the future of technology and finance. Our team at Intuit Inc is driven by the mission to power prosperity around the world, and you can be at the forefront of this transformation.

Explore Job Opportunities and Growth

Intuit’s career paths are as diverse as the innovative solutions we provide to millions. From finance to software engineering, our job opportunities span across multiple disciplines. Whether you’re looking for a full-time position, an internship, or leadership roles, Intuit offers a world of opportunities for professional growth. Our hiring process is designed to identify and attract professionals who are not only skilled but are also passionate about making a difference.

Professional Development and Benefits

Invest in your future with Intuit’s industry-leading benefits and professional development opportunities. Our employees enjoy comprehensive benefits that ensure their personal and professional satisfaction, including health, wellness, and continuous learning perks. At Intuit, we also understand the importance of diversity training and leadership development, providing various programs that foster an inclusive environment.

Join Our Team

Embark on a journey of growth and innovation at Intuit Inc. Search open positions that match your skills and interests. We are looking for curious, creative, and solution-driven team players. Prepare your resume, ace the interview, and join a team that’s committed to creating solutions that power prosperity around the globe.

Networking and Career Advancement

At Intuit Inc, networking and internal mobility are encouraged to foster professional growth and innovation. Connect with leaders and peers through our various networking events, mentorship programs, and collaborative projects. With support at every step of your career, the opportunities at Intuit are limitless.

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Explore Careers at Intuit Inc

Discover the exciting and rewarding career opportunities awaiting you at Intuit Inc. Let your ambition lead you to success. Join us in our mission to power prosperity and contribute to our journey of continuous innovation.

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At Intuit Inc, every role is a chance to innovate, grow, and make an impact. Join us, and together let's shape the future of finance.
Learn more about Intuit Inc
Size
13,500 employees
Market Cap
$107.4 billion
Industry
Consumer Technology
Net Income
$1.7 billion
Founded
1983
5 Year Trend
+19.6%
Revenue
$7.7 billion
NASDAQ
INTU
* Ladders Estimates

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