Principal Associate - Market Research & Intelligence
Position Summary:
We are looking for a curious and motivated Market Researcher with a strong background in survey research to join the Intelligence team within GEA. The Intelligence team is critical to helping the organization track and understand the external landscape and what drives stakeholder needs and attitudes across a variety of financial services, advocacy, policy and consumer topics, and measuring Capital One’s impact in the communities we serve. As a Principal Associate, Market Research, you will help answer critical business questions through primary research. This includes planning primary research studies, managing vendor relationships, and helping translate findings into insights that shape strategic initiatives, communications strategies, and business priorities.
Responsibilities
- Manage and partner with external research vendors and oversee the full life-cycle of a research project
- Execute robust primary research studies, assessing and selecting the most effective methodology (e.g., online surveys, focus groups, segmentation) to answer key business questions, better understand external trends and stakeholder behaviors and attitudes
- Develop research questionnaires, screeners and sample plans that align with study objectives and research best practices
- Deliver high quality datasets by overseeing quality assurance (QA) checks and processes for the entire research life-cycle
- Leverage vendors and work closely with data analysts to analyze, interpret and translate findings to meaningful insights
- Translate findings into clear, concise and visually compelling reports, surfacing impactful insights that drive strategy and decision making
- Effectively integrate primary research, secondary sources, and marketplace intelligence to tell holistic stories grounded in business context
- Maintain an internal knowledge database of primary and secondary research and tools and serve as point of contact for GEAI’s research products.
Basic Qualifications
- Bachelor’s Degree or Military Experience
- At least 3 years of experience managing relationships with online sample providers and survey platforms to ensure representative consumer data collection
- At least 3 years of experience in a marketing research or consumer insights role on the vendor or corporate side
- At least 3 years of experience executing projects using survey tools and syndicated market research sources
- At least 2 years of experience in Microsoft Excel
- At least 2 years of experience with market research and survey research methodologies such as persona segmentation, message testing, and brand health tracking
Preferred Qualifications
- Master’s Degree in Business, Marketing, Market Research, Statistics, Behavioral Sciences, or Psychology
- Experience researching topics in the financial services, public policy, public affairs, or community impact space
- Experience designing and running large-scale measurement and tracking surveys
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
McLean, VA: $120,800 - $137,900 for Principal Associate, Market ResearchRichmond, VA: $109,900 - $125,400 for Principal Associate, Market Research
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.
This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days.
