Full Job Description
The Opportunity
We are looking for an exceptional analytical leader to join our Sports Analytics team as a Principal Sports
Analyst. As the most senior individual contributor on the team, the Principal Analyst will set the strategic
direction for Sports Analytics, serve as the definitive organizational authority on sports wagering data,
and drive enterprise-wide analytical frameworks that shape commercial, product, and trading strategy.
This role is responsible for transforming analytics from a reporting function into a true strategic
differentiator for BetMGM's Sports vertical.
The ideal candidate is a visionary analytical leader who combines deep technical mastery - including
machine learning, predictive modelling, and advanced experimentation - with the executive presence
and communication skills to influence at the highest levels of the organisation. They will champion a
culture of data-driven decision making, mentor and develop the broader analytics community, and
ensure that every insight generated drives measurable business value.
This is a highly cross-functional role requiring deep partnership with trading, product, operations,
finance, and compliance teams. The Principal Analyst will originate new analytical opportunities,
manage a portfolio of high-impact workstreams, and maintain trusted-adviser relationships with
executive stakeholders across the business.
• Develop and own the analytics strategy for Sports, ensuring full alignment with BetMGM's
corporate strategy and business goals, and driving all analytics workstreams to focus on business
value rather than reporting
• Define and govern the methodological standard for the Sports Analytics team, establishing best
practices for advanced modelling, statistical experimentation, measurement frameworks, and
analytical quality that scale across the broader Data team
• Lead the design and delivery of the team's most complex and high-impact analytical models,
including next-generation propensity and predictive models, advanced segmentation
frameworks, and sophisticated bonus and promotional evaluation models that quantify margin
and ROI performance
• Innovate with leading-edge analytical techniques - including machine learning, Bayesian
inference, causal modelling, survival analysis, and real-time streaming analytics - and oversee
the development of new analytical tools and frameworks that extend the team's capability
• Serve as the definitive organizational authority on sports wagering data structures, market logic,
and bet type classification, providing expert guidance that engineering, trading, compliance, and
product teams rely on for critical decisions
• Drive enterprise-wide data quality initiatives in close partnership with data engineering and
architecture teams, leading workstreams on cataloguing, metadata, lineage tracking, and
scalable ETL/ELT optimisation across the sports and wagering data estate
• Scale insights holistically across the organisation - ensuring that analytical outputs are not
siloed but operationalised across trading, product, finance, operations, and compliance - and
actively drive changes across teams and technology based on recommendations
• Establish and champion the company-wide approach to statistical experimentation and impact
measurement, advocating for advanced causal modelling and econometrics, and developing
advanced impact models to quantify the ROI of business initiatives
• Lead the analysis of strategic commercial priorities including high-value player economics,
revenue concentration, VIP retention sensitivity, and the incremental impact of promotional
mechanics and pricing changes
• Originate new analytical opportunities beyond the scope of existing projects, managing a
portfolio of workstreams with full executive stakeholder accountability - from statement of
work through to post-delivery relationship management
• Present findings and strategic recommendations to SLT and executive audiences with strong
presence and authority, translating the most complex quantitative work into compelling
commercial narratives that drive organisational decisions
• Act as the senior analytical adviser to commercial, product, trading, and finance leadership,
proactively shaping how data informs strategic decisions and advocating for analytics-led
change at the highest levels
• Lead and develop analysts across seniority levels, shaping the direction of the analytics team,
mentoring on advanced techniques, and driving transformational impact on the Data Analytics
community
• Take a portfolio approach to ongoing work across the Sports domain, maintaining trusted-
adviser relationships with executive stakeholders post-project completion and identifying future
opportunities
• Lead change management initiatives within the data department, overseeing the adoption of
new tools, methodologies, and processes, and ensuring continuous improvement and
adaptability across the analytics function
• Build and scale automation solutions and self-serve analytical capabilities that drive team
efficiency and democratise data access across the organisation
Qualifications
• 8+ years of commercial experience in analytics, data science, or business intelligence, with a
demonstrable track record of leading enterprise-scale, cross-functional analytical programmes
independently and with executive accountability
• Mastery of SQL, Python (or R), and data visualisation tools, with extensive experience building,
deploying, and operationalising production-quality analytical models at scale
• Proven track record of developing and executing analytics strategy aligned to business goals,
actively shaping the strategic direction of an analytics function and influencing organisational
decision-making at the executive level
• Demonstrated ability to lead and deliver a portfolio of complex, high-impact projects
simultaneously, managing timelines, stakeholder relationships, and scope across multiple
workstreams with minimal oversight
• Expert statistical foundation, including experimental design (A/B and multivariate), causal
inference methods (difference-in-differences, propensity score matching), regression modelling,
clustering, forecasting, and econometrics
• Proven experience designing and deploying advanced segmentation, propensity, predictive, and
causal models in a commercial environment, with a track record of these models driving
measurable business impact
• Demonstrated ability to operate as the most senior individual contributor in an analytics
function - setting the analytical agenda, defining best practices, influencing at the executive
level, and driving enterprise-wide decisions through insight
• Exceptional communication skills with strong executive presence, including the ability to present
complex quantitative work with clarity and authority to SLT audiences and to lead senior leader
discussions without support
• Deep expertise in advanced modelling techniques including machine learning (supervised and
unsupervised), Bayesian inference, survival analysis, and reinforcement learning applied to
customer or wagering data
• Broad and deep knowledge of major professional sports leagues, betting markets, US sports
wagering regulations, and the competitive iGaming landscape, with a track record of translating
this expertise into commercial advantage
• Demonstrated experience mentoring and developing analysts across multiple seniority levels,
shaping team capability, and driving transformational impact on the broader Data Analytics
community without a formal management remit
• Strong working knowledge of cloud-based data platforms (Snowflake, DBT) and experience
leading data quality, governance, and pipeline optimisation initiatives in partnership with data
engineering teams
• Prior experience in a regulated sports betting or iGaming environment is preferred
• Business standard use of the English language
Applicants must possess legal authorization to work for our company in the U.S. without the need for immigration sponsorship. At this time, this role is not eligible for immigration-related employment authorization sponsorship including H-1B, O-1, E-3, TN, OPT, etc.
Compensation
The pay range for this position is as follows:
141,500.00--188,700.00
Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate. This position is also eligible for participation in a performance-based bonus plan.
Gaming Compliance & Licensing Requirements
As an online gaming company, BetMGM is required to comply with state gaming regulations which includes licensing obligations. Applicable employees must be licensed by at least one jurisdictional agency, although certain positions require licensing by multiple agencies. Failure to become licensed or maintain licensure with each agency as required for the role may result in termination of employment. Please note that the licensing process includes comprehensive background checks which may include a review of criminal records, financial history, and personal background verification.
In addition, candidates must comply with and support BetMGM's responsible gambling policies, procedures, and initiatives.
This job description is not an exclusive or exhaustive list of duties a person in this position may be asked to perform from time to time.
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