JOB DESCRIPTION:The Opportunity
The Marketing Manager 6 Direct to Patients (DTP) within our Cancer Diagnostics division will be responsible for strategy and execution of downstream omnichannel marketing tactics to support market shaping and/or initial launches for the Precision Oncology product portfolio including Oncodetect and OncoExTra . The role will have a direct to patient (DTP) impact. The position will focus on multiple DTP products along with patient education materials, patient side of the website,digital medical education, key opinion leader (KOL) engagement, and scientific/clinical content and messaging development.
This role will develop and execute this plan in partnership with the Precision Oncology marketing team and will collaborate closely with members of Sales, Medical Affairs, Product Management, Research and Development, Clinical Laboratory, and other key stakeholders across the organization. They will support marketing data analytics to drive data driven decisions and will participate in operational planning and lead the tactical plan across multiple channels.
This is a hybrid position requiring at least 4 days/week working in one of our office locations: Madison, WI; San Diego, CA; or Redwood City, CA.
What You9ll Work On
- Develop and execute the marketing plan for commercial readiness and evolution of precision oncology PO products.
- Lead the development of multi-channel marketing and communications strategies and plans to support the precision oncology portfolio business, molecular residual disease (MRD) tests, supporting solid tumor indications.
- Partner with the marketing communications team on brand specific multi-channel campaign activation and optimization.
- Work cross-functionally with Medical Affairs, Product Management, Clinical Laboratory, Sales Training and other key stakeholders to develop educational content to support providers and patients and to help drive awareness of solutions.
- Develop medical conference/congress strategy and work in collaboration with congress lead to ensure seamless execution of defined tactics at regional and national congresses.
- Hold leadership role in brand planning process.
- Support KOL engagement and medical advisory board execution.
- Ensure the product positioning, messaging, and product campaign is effectively integrated into the all promotional assets.
- Lead customer persona development for customer capture in digital and other channels.
- Analyze qualitative and quantitative data to continually gain a deeper understanding of the market and customer needs.
- Develop sales enablement tools and training content to support PO field team for promotion of products including MCED and Oncotype DX.
- Create messaging, positioning, and marketing content for provider segments.
- Collaborate with Commercial Analytics team to ensure appropriate analytical plans are developed and measure promotional program effectiveness, efficiency, and return.
- Lead marketing focus on messaging relative to societal determinants of health in the cancer space.
- Provide day-to-day oversight of external agency partners and manage the budget and quarterly accurals.
- Participate in field force advisory committee to gain insights on current and future HCP tactics, and competitive intelligence.
Required Qualifications
- Bachelor9s degree in business administration, marketing, or a related field as outlined in the essential duties
- 5+ years of commercial experience marketing
- Proficient in Microsoft Office, including advanced skills in PowerPoint
- Demonstrated ability to perform the essential duties of the position with or without accommodation.
- Authorization to work in the United States without sponsorship.
Preferred Qualifications
- MBA in marketing, business, or related field of study
- Oncology marketing experience
- Experience working with advocacy group
- Diagnostic/pharma/device/healthcare marketing experience
- Demonstrated ability to present to senior management and drive influence (i.e., VP level and above)
Apply Now
Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: https://abbottbenefits.com/
The base pay for this position is
$99,300.00 6 $198,700.00
In specific locations, the pay range may vary from the range posted.
JOB FAMILY:Marketing Support
DIVISION:ONCO Cancer Diagnostics
LOCATION:United States of America : Remote
ADDITIONAL LOCATIONS:WORK SHIFT:Standard
TRAVEL:Yes, 15 % of the Time
MEDICAL SURVEILLANCE:No
SIGNIFICANT WORK ACTIVITIES:Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)
