Personal Training Manager

Crunch Fitness • $80K — $100K *

San Rafael, CA 94901In-Person

Hospitality & Recreation

Less than 5 years of experience

Reposted 5 days ago

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Job Overview by Ladders

Qualifications

5-7 years of experience in personal training with a strong understanding of fitness techniques and program design
Proven sales and communication abilities with strong rapport-building skills
Familiarity with Crunch's internal programs and systems, including dotFit and Crunch U
Expert in operating and adjusting fitness equipment
Experience leading and motivating groups in a personal training context
Demonstrated strong leadership and interpersonal communication skills
Positive attitude with a focus on member service

Responsibilities

Drive sales by conducting at least 50% of all CrunchOne Kickoffs
Coach and guide personal trainers on effective selling techniques
Manage trainer schedules based on key performance indicators
Oversee the client journey, especially during the initial 90 days
Ensure high-quality program delivery supported by scientific principles
Administer personal training services accurately and effectively
Recruit, train, and manage a team of personal trainers
Hold regular performance review meetings with direct reports
Maintain performance reports and data for business clarity
Communicate performance insights and areas for improvement to management

Benefits

Opportunity to inspire and help others achieve their fitness goals
Dynamic work environment blending fitness and entertainment
Access to state-of-the-art training facilities and equipment
Comprehensive training and support for personal trainers
Inclusive workplace fostering diversity and a negative judgment-free culture

Full Job Description

Benefits:

401(k)
Competitive salary
Opportunity for advancement
Training & development

CRUNCH FITNESS - PERSONAL TRAINING MANAGER (PTM)

Own the Business. Lead the Team. Drive Revenue

At Crunch Fitness, the PTM is the CEO of Personal Training inside the club. You are responsible for sales, service, team performance, and client results-all tied to revenue growth and retention.

THE ROLE

The Personal Training Manager drives:

New client acquisition + retention
Personal Training revenue growth
Team development and accountability
Execution of the full client journey

You don't manage the business-you own it.

WHAT WINNING LOOKS LIKE

Hit and exceed monthly revenue + KPI targets
Drive consistent CrunchOne Kickoff production (50%+ personally)
Build a high-performing, accountable trainer team
Deliver elite client experiences that retain and upsell
Maintain full visibility on business metrics and trends

CORE RESPONSIBILITIES

Sell & Lead from the Front

Execute at least 50% of all CrunchOne Kickoffs
Coach trainers on sales, objection handling, and closing
Drive daily focus on book, show, close

Own the Client Journey

Ensure strong onboarding and first 90-day experience
Drive retention through results, accountability, and engagement
Guarantee consistent delivery of high-quality programming

Build & Develop the Team

Hire, train, and manage Personal Trainers
Conduct regular performance meetings and coaching sessions
Set clear expectations and hold the team accountable

Run the Business

Manage schedules and resources based on KPIs
Oversee program quality (dotFIT, tracking, progress reports)
Maintain clean, accurate reporting (ABC/Datatrak, etc.)
Communicate performance and action plans to GM

NON-NEGOTIABLES

Lead by example in execution, energy, and professionalism
Enforce standards: punctuality, dress code, service, cleanliness
Deliver consistent, measurable results
Take full ownership-no excuses, only solutions

QUALIFICATIONS

CPR Certified (required)
National PT Certification (NASM, ACE, ACSM, NSCA, etc.)
High School Diploma (required) | Degree (preferred)
1-2 years Personal Training experience (preferred)
Leadership + consultative sales experience (strongly preferred)

SKILL SET

Sales leadership and closing ability
Coaching, development, and accountability
Strong communication and relationship-building
Operational command of Crunch systems (ABC, dotFIT, etc.)
High energy, high standards, results-driven mindset

PHYSICAL DEMANDS

Active presence on the floor and in sessions
Ability to demonstrate exercises and lift 50 lbs

SCHEDULE

Full-time, flexible availability
Nights, weekends, and holidays as needed

WHY CRUNCH

Uncapped bonus potential tied to performance
Leadership growth path within a scaling brand
High-performance culture with real opportunity to win
Ability to build and scale your own business inside the gym

BOTTOM LINE

This role is for leaders who sell, coach, and execute at a high level.
If you can build people, drive revenue, and own results-you'll dominate.

Compensation: $80,000.00 - $100,000.00 per year

About Crunch Fitness

Crunch was founded in a basement level aerobics studio in New York City’s East Village in 1989 by Doug Levine. With the collaboration of exercise instructors the group fitness programming was started at Crunch. Today there are more than 500,000 gym members across the US and operations recently extended to Australia.

Crunch Fitness Careers

There has never been a better time to join the vibrant team at Crunch Fitness—the leading network of fitness centers known for its energetic atmosphere and diverse offerings.

Work You’ll Do

Join Crunch Fitness's industry-leading team to assist individuals in achieving their fitness and wellness goals. At Crunch Fitness, the focus is on transforming lives through dedication, innovation, and leadership in the fitness industry. Lead in a unique role within the marketplace, at the convergence of health, wellness expertise, and digital innovation. Work alongside a dynamic team of fitness and health advisors to help members navigate their personal fitness journeys. Collaborate with the most passionate group of fitness professionals—dedicated to fostering a culture of growth, diversity, and innovation.

Introducing the Crunch Fitness Professional Growth Path

The team is building a market-leading program to offer job opportunities that allow for personal and professional development within the fitness industry.

Do Innovative Work

Join the largest group of fitness experts—dedicated professionals at the intersection of health, industry expertise, and digital innovation.

Drive Innovative Work

Deliver targeted fitness solutions through a depth and breadth of training experience and innovation that’s second to none.

Be Part of a Great Team

Engage in a wide range of fitness technology and harness the unparalleled capabilities, global scale, and joint solution development of a leading team.

Future-proof Your Career

Advance as far as your ambition takes you with near-limitless opportunities to grow your career with unmatched training, development, and certification support.

Explore

Discover how Crunch Fitness leads the way in predictive health maintenance and innovative fitness solutions that cater to a diverse clientele.

The Crunch Fitness Leadership and Innovation Initiative

The combined service capabilities, global scale, and joint solution development help clients overcome challenges and lead transformation in their personal health and fitness. Clients across the globe look to Crunch Fitness for new strategies and solutions to drive health innovation and growth in the digital era.

Stay Connected

Join the Team

Search open positions that match your skills and interest. Crunch Fitness seeks passionate, curious, creative, and solution-driven team players. SEARCH CRUNCH FITNESS JOBS

Keep Up to Date

Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the professionals who work at Crunch Fitness.

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Learn more about Crunch Fitness

Size

1,001 employees

Industry