4+ years in performance, growth, digital, or acquisition marketing, ideally in B2B SaaS or tech.
Proven track record managing significant paid media budgets with measurable results.
Expertise in paid search and social platforms, plus familiarity with other digital channels.
Strong grasp of funnel metrics like CAC, CPL, conversion rates, and marketing ROI.
Analytical mindset with experience in handling large datasets for performance diagnostics.
Familiarity with marketing analytics, CRM, and automation tools.
Experience in designing and evaluating A/B tests with a focus on experimentation.
Ability to blend strategic planning with hands-on execution.
Responsibilities
Own strategy and execution of paid customer acquisition across multiple channels.
Manage performance metrics including leads, acquisition cost, and conversion rates.
Develop and enhance a rigorous testing program for various marketing elements.
Identify scaling opportunities for successful campaigns while ensuring efficiency.
Collaborate with Sales to assess lead quality and revenue impact beyond initial metrics.
Work with cross-functional teams to create effective campaign concepts and experiences.
Analyze the acquisition funnel to pinpoint conversion bottlenecks and improvement areas.
Create forecasts, budgets, and performance targets for channel investments.
Build reporting tools that convert marketing data into actionable insights.
Explore and test new acquisition channels and tactics for growth.
Benefits
Flexible work environment with a focus on results.
Opportunities for professional development and growth.
Collaborative team culture that encourages experimentation.
Access to the latest tools and technologies in digital marketing.
Full Job Description
About the role
Upserve is looking for a data-driven, growth-minded Performance Marketing Manager to own and optimize our paid acquisition programs.
In this role, you'll be responsible for turning marketing investment into qualified pipeline and new customers. You'll manage campaigns across paid search, paid social, display, retargeting, and emerging channels while continuously testing new audiences, offers, creative, landing pages, and acquisition strategies.
This is an ideal role for someone who combines strong analytical instincts with a bias toward action. You're comfortable digging into performance data, identifying opportunities, launching experiments, and quickly translating what you learn into better marketing performance.
What you'll do
Own the strategy, execution, measurement, and optimization of Upserve's paid customer acquisition programs across channels including paid search, paid social, display, retargeting, and other emerging channels.
Manage performance against key business metrics including qualified leads, pipeline, customer acquisition cost, conversion rate, and return on marketing investment.
Build and continuously improve a rigorous testing program across audiences, messaging, creative, offers, bidding strategies, and landing pages.
Identify opportunities to scale successful campaigns while maintaining acquisition efficiency.
Partner closely with Sales to understand lead quality, conversion performance, and downstream revenue impact-not just top-of-funnel metrics.
Work with Content, Brand/Design, and Product Marketing, to develop high-performing campaign concepts, creative, and landing experiences.
Analyze the customer acquisition funnel to identify conversion bottlenecks and opportunities for improvement.
Develop forecasts, budgets, performance targets, and channel-level investment recommendations.
Build clear reporting and dashboards that translate marketing data into actionable business insights.
Evaluate and test new acquisition channels, technologies, and tactics that could unlock incremental growth.
Stay current on changes in the digital advertising landscape and bring new ideas and best practices to Upserve's growth strategy.
Qualifications
4+ years of experience in performance, growth, digital, or acquisition marketing, preferably in a high-growth B2B SaaS or technology environment.
Demonstrated experience managing meaningful paid media budgets and delivering measurable improvements in acquisition performance.
Deep expertise in paid search and paid social platforms, with experience across additional digital acquisition channels.
Strong understanding of funnel economics, including CAC, CPL, conversion rates, pipeline, LTV, and marketing ROI.
Highly analytical and comfortable working with large datasets to diagnose performance and make investment decisions.
Experience with marketing analytics, attribution, CRM, and marketing automation platforms.
Strong experimentation mindset and experience designing, executing, and evaluating A/B tests.
Ability to balance strategic thinking with hands-on campaign execution.
Strong communication skills and the ability to translate complex performance data into clear recommendations.
Comfortable operating in a fast-moving environment where priorities evolve and experimentation is encouraged
What Success Looks Like
Within your first year, you'll have built a repeatable performance marketing engine that delivers predictable, efficient growth. You'll know which channels, audiences, messages, and offers drive Upserve's best customers-and you'll use those insights to continually improve how we invest our marketing dollars.
Salary Range - $130,000 - $160,000 based on experience.
