5-8 years in digital performance marketing or paid media, with hands-on experience in lower-funnel channels.
Direct management of paid social, video, and search on platforms like Meta, TikTok, and Google.
Strong understanding of key metrics: ROAS, CAC, and conversion rates.
Experience with incrementality testing and proficiency in GA4 analytics.
Ability to analyze creative performance and optimize messaging for conversion.
Proven agency management skills with a focus on outcome accountability.
Familiarity with social commerce and influencer marketing is a plus.
Responsibilities
Own and execute the performance marketing strategy and budget across multiple channels.
Manage direct response campaigns on paid social and video platforms, optimizing for audience engagement.
Develop and oversee paid search and shopping strategies, collaborating with web experience teams.
Create a rapid creative testing engine to enhance campaign performance and scalability.
Build comprehensive performance reporting and optimization processes in partnership with marketing analysts.
Support social commerce initiatives through paid amplification strategies.
Collaborate with lifecycle teams to ensure paid and owned channels work synergistically.
Direct agency partners on performance outcomes and maintain close oversight of execution.
Evaluate and test emerging channels with a focus on measurable outcomes.
Establish repeatable processes for campaign management and performance evaluation.
Benefits
Medical, dental, and vision insurance.
Company-paid life insurance with optional additional coverage.
Disability insurance and additional voluntary benefits.
401k match to support retirement savings.
Flexible PTO policy for work-life balance.
Paid parental leave for new parents.
30%+ discount on Pampered Chef products and product giveaways.
Access to a free onsite fitness center and sports court.
Premium Care.com membership for childcare support.
Hybrid work environment with in-office expectations three days a week.
Full Job Description
The Performance Marketing Manager owns the paid acquisition engine for our Digital Growth and Experience team. This role is accountable for a multi-million-dollar paid media program across paid social, video, search, and emerging channels, measured against monthly attainment gates and a clear new customer acquisition goal.
This is not a passive media coordination role. It is a builder and operator seat for someone who can direct an agency without losing touch with the platforms, read performance daily, brief creative tests, diagnose what is working, and move budget toward the highest return opportunity with discipline. You will run spend on honest measurement: GA4 is our source of record, platform-reported figures are directional, and we show both numbers rather than smoothing the gap.
What you will do
Own performance strategy and budget. Develop and execute the paid media plan across channels against revenue, new customer acquisition, ROAS, CAC, LTV, etc. as well as conversion outcomes. Manage budget pacing against monthly attainment gates where results unlock the next phase of investment.
Run paid social and video channels. Manage direct response paid social and video across Meta, TikTok, Pinterest, YouTube, and emerging platforms. Build audiences, test formats, optimize budgets, and connect learnings back to creative, merchandising, and lifecycle strategy.
Own paid search and shopping strategy. Own search and shopping strategy across campaigns, keywords, feeds, and landing destinations as channels activate, partnering with our web experience team on the organic search opportunities that capture existing demand efficiently.
Build a high-velocity creative testing engine. Translate channel performance into clear creative briefs for rapid testing across hooks, offers, formats, UGC, and creator assets, including influencer whitelisting with our social team. Feed winning patterns back to social, content, and lifecycle so they scale beyond a single campaign.
Own measurement, optimization, and reporting. In partnership with our marketing analyst, build clear performance reporting across spend, revenue, ROAS, CAC, and customer quality on a GA4 basis. Run incrementality with rigor: randomized holdouts are our standing design for new programs with meaningful spend. Separate directional signals from proven learnings and bring recommendations, not just readouts.
Partner on social commerce amplification. Support paid amplification of our TikTok Shop and social commerce channel, including Spark Ads and commerce media, while the social team owns channel strategy, content, and merchandising moments.
Connect paid media to lifecycle and first-party audiences. Partner with our lifecycle team on retargeting, suppression, lookalike, and win-back strategies so paid and owned channels compound rather than compete for the same customer.
Manage the agency relationship. Direct our paid media agency on outcomes: scopes, testing plans, KPIs, and reporting expectations, while staying close enough to execution to catch issues early and hold methodology standards.
Evaluate emerging channels. Build gated, measurable business cases for new channel tests such as connected TV, with holdout measurement designed before a dollar is spent.
Build the performance marketing operating rhythm. Create repeatable processes for budget pacing, test planning, creative requests, weekly scorecard annotations, campaign QA, and performance decisions. Bring a high-accountability, test-and-learn mindset to a capability we are actively scaling.
Requirements
What you will bring
5 to 8+ years across digital performance marketing, growth, or paid media with meaningful hands-on ownership of lower-funnel channels for a consumer brand, retailer, or high-performing agency
Direct experience managing paid social, video, and search channels on platforms: Meta, TikTok, Pinterest, YouTube, Google, and emerging performance channels
Strong command of ROAS, CAC, conversion rate, budget pacing, and channel contribution, with the judgment to balance growth, efficiency, and customer quality
Hands-on experience with incrementality or holdout testing, and deep GA4 fluency; comfort operating where platform attribution and analytics disagree
Ability to read creative performance, brief rapid tests, and identify which messages, hooks, offers, and formats improve conversion
Agency management experience with a record of holding partners to outcome standards
Experience with social commerce media such as Spark Ads or GMV-focused campaigns is a strong plus; influencer amplification and whitelisting experience valued
Direct selling, community commerce, or creator economy exposure is a plus
High agency, high pace, high accountability; comfortable in a team where the performance playbook is being built and the channel owner stays close to execution
What We're Offering
Salary Range: The anticipated salary range for this position is $125-135,000 annually, depending on experience and qualifications
Bonus Eligibility: This role is eligible for a performance-based bonus based on individual and company performance
Benefits
This position includes a comprehensive benefits package, which includes:
Medical, dental, and vision insurance
Company-paid life insurance with additional voluntary coverage options
Disability insurance
Additional voluntary benefits
401k match
Flex PTO
Paid parental leave
30%+ discount on Pampered Chef products and product giveaways
Free onsite fitness center and sports court
Premium Care.com membership
Hybrid work environment
Work Environment & Logistics
Work Model: Pampered Chef follows a hybrid schedule at the headquarters office in Addison, IL. Coworkers are expected in the office Tuesday, Wednesday, and Thursday each week
Travel Requirements: Less than 10%
About The Pampered Chef
The Pampered Chef is an American multi-level marketing company that sells kitchen tools, food products, and cookbooks. The company was founded in 1980 by Doris Christopher and is headquartered in Addison, Illinois. The Pampered Chef's products are sold through a network of independent consultants who host in-home cooking demonstrations and sell products to their friends and family. The company's product line includes cookware, bakeware, cutlery, and kitchen gadgets. In 2002, The Pampered Chef was acquired by Warren Buffett's Berkshire Hathaway. As of 2021, The Pampered Chef has over 700 employees.
