Job Context
We are seeking a highly analytical, execution-focused Performance Marketing Manager to drive hands-on execution across our paid digital acquisition channels. Operating in close alignment with the Directors of Demand Generation, this role is responsible for directly managing, optimizing, and scaling paid search, paid social, display, retargeting, and DSP platforms to manage and optimize all campaigns and support of driving MQL growth across NA, ANZ and UK/IR.
The ideal candidate combines deep technical advertising expertise with a relentless focus on conversion optimization and MQL growth. You possess hands-on mastery of Google Ads, DSP and Programmatic systems with an understanding on how to integrate landing page optimization, and conversion strategies across the B2B SaaS buyer journey.
This role is ideal for someone who thrives in ambiguity, loves finding clarity in the data, and has a passion for building scalable reporting and performance management infrastructure. You’ll play a key role in ensuring Marketing is aligned with board-level revenue goals and will support critical reporting and forecasting work across multiple business units.
What You’ll Do
What You’ll Own- Paid Search & Media Execution:
- Build, manage, and scale paid search (Google Ads, Bing) and paid social campaigns, owning keyword research, ad copy, audience targeting, bidding, and budget allocation.
- Utilize advanced PMax, AI smart-bidding strategies, and intent data to drive qualified MQLs across regional monthly and quarterly targets.
- Partner with Demand Leaders on pacing and budget management to maximize ROI and continuously optimize against Cost Per MQL (CPMQL).
- Work with all regional Demand leaders to manage the overall Google relationship and drive participation in new beta and alpha testing within platform
- Manage overall Google relationship to ensure we are participating in all beta and alpha opportunities and ensuring all optimization strategies are up to date.
- DSP & Programmatic Management:
- Manage day-to-day campaign setup, inventory selection, and execution across Demand-Side Platforms (DSPs).
- Leverage third-party intent data, custom audience segments, and dynamic contextual targeting to reach target audiences effectively.
- Optimize bidding strategies, creative rotation, frequency capping, and ad placements to drive efficient spend and downstream conversion performance.
- Manage relationships with 6 sense (DSP) partners and report on all marketing activities.
- Lead alongside our PMO lead all the creative asset development activities to ensure clean fresh creative units alongside our brand team and ensure that all regions have proper testing funnels to support MQL goals across all our internal business units.
- Channel Mix & Emerging Channel Expansion:
- Multi-Channel Media Spend Management: Manage daily media spend and dynamically reallocate budgets across core and expansion channels based on lead quality, MQL volume, pipeline contribution, and Cost Per MQL / CAC efficiency.
- Emerging Channel & AI Innovation: Lead test-and-learn pilots for emerging acquisition channels—including ChatGPT/OpenAI placement, new ad formats, and discovery engines—applying advanced execution and optimization techniques to scale untapped demand.
- Paid Social & Programmatic Execution: Oversee always-on and targeted campaigns across LinkedIn, Meta, 6sense, and AdWords to engage target audience personas throughout the buyer journey.
- Full-Funnel Campaign: Continuously test ad formats, audience segments, creative assets, and landing page conversion paths across all non-search channels to improve full-funnel efficiency from initial touch to pipeline creation.
- Cross-Functional Alignment: Partner closely with Marketing Operations, Product Marketing and digital teams to ensure campaign messaging aligns with target buyer personas and lead routing/enrichment is seamless.
- Performance Analytics & Reporting: Monitor daily performance metrics across advertising platforms, CRM (Salesforce/HubSpot), and analytics tools (looker and claude analysis). Deliver regular reporting and actionable recommendations to leadership.
What Success Looks Like- Continuous growth in qualified pipeline generated through paid digital performance channels.
- Improved Google Ads and overall channel, Traffic and CTR, lead-to-opportunity conversion rates, and lower CPMQL.
- Measurable account-level engagement and opportunity creation across target ABM accounts.
- A rigorous quarterly experimentation roadmap producing scalable campaign and landing page gains.
- Full end-to-end attribution visibility from ad click to pipeline creation and closed-won revenue.
What You’ll Bring
What You Bring- Experience: 4–6+ years of hands-on experience in performance marketing, paid acquisition, or digital demand generation within B2B SaaS.
- Google Ads Mastery: Advanced hands-on experience managing Google Ads (Search, Performance Max, Display, Retargeting), smart bidding strategies, and conversion tracking.
- DSP knowledge and understanding of Intent data: Hands-on experience executing account-based ad campaigns using Terminus, 6sense, Demandbase, or similar platforms.
- Analytics & CRM: Proficiency with Salesforce, HubSpot, Marketo, Google Analytics, and attribution software to track performance through to opportunity creation.
- A/B Testing: Strong track record of designing and analyzing A/B landing page and creative experiments.
- Data-Driven Mindset: Exceptional quantitative skills with a focus on optimizing for qualified pipeline rather than vanity clicks or impressions.
What Sets You Apart- You thrive inside advertising platforms and love diving deep into data, search terms, and campaign structures.
- You optimize for pipeline and customer acquisition—not just raw form fills or click volume.
- You understand how to execute coordinated multi-channel campaigns that mirror the Director’s overarching growth strategy.
- You bring strong commercial judgment, agility, and a continuous test-and-learn mentality.
