WB Games is a leader in the games industry across all game platforms and mobile devices. Our diverse and inclusive workforce creates and brings to life the most beloved characters, franchises, heroes, and wizards in the world. We are fans of what we make and proud of what we do. We have studios and offices across the globe.
We produce hundreds of UA creative assets a month. We know what we spend and we know what we make. What we need is someone who owns the connection between the two.
As our Performance Marketing Analyst – Creatives, you will sit on Performance Marketing and own how we understand creative performance: the weekly rhythm of what is working and why, the reporting the team works from, and the recommendations that shape what we produce next, where spend goes, and how efficiently we scale.
The Daily
1. Insights and Weekly Reporting- Run the weekly performance readout: what is working, why, and what it means for creative production priorities.
- Creative performance insights: Including creative performance by concept, hook, format, network, and geo; Winner rate; Fatigue curves.
- Creative ROI: spend and return attributable to individual creatives and concept
- Production efficiency: cost and cycle time per asset by production source (GenAI pod, playables, vendors), measured against the performance those assets deliver.
- Translate all of the above into recommendations that help inform what the team produces
2. Visualizations and Reporting Infrastructure- Make performance data self-serve: visualizations and reporting that put answers where the team already works, so insight doesn't bottleneck on one person.
- Decide what belongs in a dashboard, what belongs in an explore, and what belongs in a recurring readout.
- Partner with central data and engineering teams on pipeline and warehouse dependencies.
3. Data Foundation and Hygiene- Inform the governed definition of creative performance tiers: the thresholds, the minimum spend and impression floors, the lookback windows, and the review cadence for changing them.
- Build and monitor data quality checks. Surface discrepancies before they reach a slide.
The Essentials
- 3+ years in marketing, growth, or product analytics. Mobile UA experience strongly preferred.
- Strong SQL. Comfortable modeling data, not just querying it.
- Fluency with AI-assisted tooling (Claude, Gemini, Cursor) for analysis and automation.
- Hands on experience with a BI tool (Looker, Tableau, or similar), including building and maintaining explores
- Working knowledge of mobile attribution: MMP data (AppsFlyer, Adjust, Singular), SKAdNetwork and AdAttributionKit, network reporting discrepancies, and the limits of each.
- Fluency in UA metrics: CPI, IPM, CTR, ROAS, etc
- Ability to define a metric, defend the definition, and hold the line when someone wants a friendlier number.
The Nice to Haves
- Experience analyzing creative performance specifically, including creative tagging and metadata frameworks.
- Familiarity with GenAI creative production workflows.
- Experience in gaming, especially free to play or 4X strategy titles.
How We Get Things Done…
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
