Performance Creative Strategist / Graphic, Video & AI Designer

Performance Creative Strategist / Graphic, Video & AI Designer

Full-Time | Fully Remote | Hiring ASAP

About the Job

• Position: Performance Creative Strategist / Graphic, Video & AI Designer

• Employment: Full-time

• Location: Fully remote - REQUIRED TO BE ELIGIBLE TO WORK IN THE US or CANADA

• Schedule: Primarily U.S. business hours, with flexibility as needed

• Reports to: VP Creative / CMO

• Base Salary Range: $100,000-$140,000 + performance bonuses

• Portfolio: Required. Applications without one will not be reviewed.

Note: The base salary range above is a good-faith estimate of the minimum and maximum target for this position. Actual compensation may vary based on the candidate's location, job-related skills, experience, and education.

We're hiring a Performance Creative Strategist / Graphic, Video & AI Designer who can produce a high volume of winning ad creative, fast. This is a performance marketing role, not a traditional design or social media job.

You'll own the creative engine behind our paid acquisition across multiple products. That means coming up with the angles and building the ads yourself: statics, video, UGC-style edits, and variations.

You'll use AI and modern creative tools to ship a lot of work each week without losing the strategy behind it.

This Is NOT
• A social media content role
• A traditional brand design role
• A strategy-only role where someone else does all the building
• A junior media buying role
• This is a senior level position. We are looking for experience and performance.

The Core of This Role: Volume + Quality

Paid social rewards teams that test more. We need someone who can put out a lot of creative that is still good and strategically sound.

In a typical week you will:
• Develop 10-20+ new concepts and angles across 4-8+ products
• Produce 80+ finished, launch-ready ad assets across statics, video, and variations (We have an video editor and a designer who will assist you in your work)
• Turn one winning concept into many iterations: new hooks, headlines, formats, sizes, personas, and offers
• Go from idea to launch-ready creative in hours, not days
• Keep quality, brand standards, and compliance consistent at that pace

What We're Looking For
• A portfolio of performance creative work (required, see How to Apply)
• Proven ability to produce high volumes of ad creative on tight timelines
• Hands-on skill with AI image, video, and copy tools, plus the judgment to know when the output is actually good
• Experience in DTC health, wellness, telehealth, supplements, beauty, nutra, or a similar direct-response category
• Experience with concepts that have spent $100K+/month
• A track record of ads that drove actual paid acquisition, not just attractive content
• A strong understanding of Meta buying and how creative volume and diversity affect scaling
• Strong copywriting instincts and excellent visual design skills
• Experience turning customer research, reviews, competitor ads, and offer insights into winning concepts
• The ability to run a creative pod without constant founder hand-holding
• Self-motivation: you find opportunities and act on them without waiting for direction
• You are a master of Meta, Tiktok, Youtube, Reddit, Native AD creation and strategy.

You Should Understand
• Meta creative strategy and awareness levels
• Hooks, leads, mechanisms, and belief shifts
• UGC, statics, VSLs, advertorials, PDPs, and presells
• How to break down winning ads and find the pattern underneath
• How to read performance data, spot winners, and iterate quickly
• How to brief editors and designers when a project needs more hands

What You'll Be Responsible For
• Building and shipping a high weekly volume of static and video ads across multiple products
• Using AI and other creative tools to multiply output without losing strategic thinking
• Rapidly iterating winners into new hooks, formats, sizes, angles, and page concepts
• Researching competitor ads, reviews, Reddit, TikTok, YouTube, and customer psychology
• Working directly with media buyers to analyze performance and set testing priorities
• Killing weak ideas quickly when the data says to
• Creating concepts for advertorials, listicles, PDPs, and ad VSLs, and matching angles to the right

landing page and offer
• Briefing video editors and other creative resources
• Writing larger production briefs, including scripts, budgets, production details, and creative direction
• Keeping an organized creative library and naming system so the team can track what was tested and why

What We're Not Looking For

Do not apply if:
• You don't have a portfolio of performance creative
• You can plan strategy but can't produce creative yourself
• You need days to deliver a single ad
• You only manage campaigns but don't understand creative strategy
• You need the CMO to tell you every angle
• You've never worked within a real paid-social feedback loop• Your experience is primarily organic/social content
• You're primarily a brand designer without direct-response experience
• You're an agency trying to sell services
• You need hand holding: At Direct Meds - You get creative freedom. You produce results.

Preferred Skills & Tools
• AI image, video, and copy generation tools
• Adobe Creative Suite (Photoshop, Premiere, After Effects) and/or CapCut
• Meta Ads Manager and Meta Ad Library
• TikTok Creative Center
• Google / YouTube and Reddit
• Triple Whale

We have a proprietary AI creative tool that you'll use every day. You should be good at giving AI tools clear direction and the right inputs, and at applying the creative judgment needed to turn their output into ads that are ready to launch.

Core Skills
• High-volume creative production
• AI-assisted design and video
• Performance creative strategy
• Graphic design and video creative
• Copywriting
• Direct-response marketing
• Creative research
• Performance Statistics
• Data-driven iteration
• Organization and self-management

Equipment Requirements

Candidates must have the following prior to their start date:

• A reliable personal laptop or desktop computer.
• High-speed internet connection.

Compensation
• Base Salary: $100,000-$140,000 per year, depending on experience
• Performance Bonuses: Breakout bonuses at various performance milestones

We pay exceptionally well for creative that drives exceptional results.
• Medical and Dental Insurance
• Flex Time off after 90 days

How to Apply

A portfolio is required. Applications without a portfolio link will not be considered.

Your portfolio should include:
• Paid social ads you created, including both statics and video
• Performance context where you can share it: spend, CPA, ROAS, or how long the ad ran
• At least one example of a winning concept and the iterations you built from it
• Examples of AI-assisted work, with a short note on your process and toolsApply Here

We're looking for someone who can think, create, test, learn, and scale at speed. If you can turn customer psychology and performance data into a steady stream of creative that drives purchases, we want to hear from you.