About this role: The Patient Marketing Lead supporting Hidradenitis Suppurativa will be critical in developing the patient marketing strategy and leading execution for the BIMZELX HS indication. This marketer will support DTC campaigns, patient ambassador programs, media strategy, planning and measurement.
What you'll do: - Lead workstreams that support the overall campaign development and strategy for patients.
- Gather and leverage insights to build and execute strategy related to HS patient education and engagement
- Lead business strategy to remain ahead of the curve for brand growth as market changes
- Develop promotional materials to support DTP, patient engagement, and digital marketing initiatives, and manage content through the review committee process.
- Lead the agency of record and key third-party vendors to deliver insight-based solutions.
- Work cross-functionally with HCP and Medical teams to ensure continuity in execution across UCB.
- Own the patient ambassador/influencer strategy and identification process to engage with patient community
- Strategically manage the OpEx budget and lead communications to leadership regarding spend targets and regular reporting cadences.
- Consistently deliver on project requirements, strive for flawless execution, and challenge the business to think differently.
- Compliance is part of how we operate within UCB. Adherence to compliant behavior is an expectation at UCB and is demonstrated by embracing ethical decision-making practices and guidelines in all aspects of our organization.
Interested? For this position you'll need the following education, experience and skills: Minimum Qualifications: - BS/BA degree required.
- 8+ years in pharmaceutical/biotech marketing with a track record of meeting and exceeding targets.
Preferred Qualifications: - MBA preferred.
- Dermatology and/or biologic/specialty marketing experience strongly preferred.
- Pre-launch, peri-launch, and launch experience preferred.
- Prior experience developing national DTC/DTP campaigns from strategy through execution.
- Prior experience working with key internal stakeholders including Marketing, Legal, Market Access, Privacy, and Compliance.
- Prior experience managing agencies of record to deliver tactical plans on time and on budget.
- Solid speaking, writing, and budgeting skills, with the ability to present to groups of all sizes, sometimes on short notice.
- Prior experience working with patient ambassadors and/or influencers
- Ability to influence across the internal matrix to drive change and gain stakeholder support.
This positions reasonably anticipated base salary range is $148,000 to $195,000 per year. The actual salary offered will take into account internal equity and may also vary depending on the candidate's geographic region, job-related knowledge, skills, and experience, among other factors.
Are you ready to 'go beyond' to create value and make your mark for patients? If this sounds like you, then we would love to hear from you!
