Winnebago Industries, Inc.

Partner Enablement & Field Marketing Lead

Winnebago Industries, Inc.$80K — $110K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Business, Communications, or related field (preferred)
  • 5+ years of experience in marketing, field marketing, sales enablement, or related roles
  • Exceptional presentation and communication skills, able to simplify complex technical concepts
  • Strong project management skills with the ability to juggle multiple priorities
  • Experience creating training materials, presentations, or sales tools

Responsibilities

  • Empower partners to succeed through effective training and enablement tools
  • Plan and execute engaging events to bring the brand to life
  • Manage logistics for trade shows, conferences, and partner meetings
  • Develop customer-facing content that translates technical information
  • Build and nurture strong partnerships across industries

Benefits

  • Collaborative, cross-functional work environment
  • Hands-on ownership of high-visibility initiatives
  • Mix of strategic planning and execution
  • 20-30% travel to support events and partner engagement
  • Competitive benefits package
Full Job Description
Partner Enablement & Field Marketing Lead

Lithionics is looking for a dynamic Partner Enablement & Field Marketing Lead who thrives at the intersection of storytelling, technical translation, and relationship-building. In this high-impact role, you'll equip our partner network with the tools, knowledge, and experiences they need to confidently represent our brand-while creating memorable events that drive engagement and business growth.

If you're energized by turning complex products into compelling stories, building meaningful partner relationships, and owning end-to-end event execution, this is your opportunity to make a visible impact.

What You'll Do

Partner Enablement & Education

Empower partners to succeed and represent our brand with confidence.
  • Create engaging training programs, presentations, and sales enablement tools
  • Lead partner onboarding, webinars, and product education sessions
  • Develop customer-facing content, including quick reference guides, FAQs, and videos
  • Manage and evolve a centralized Partner Resource Hub
  • Translate technical product information into clear, accessible messaging
  • Support product launches with training and partner communications

Field Marketing & Events

Design experiences that bring our brand to life and deepen relationships.
  • Plan and execute trade shows, conferences, customer events, and partner meetings
  • Manage all logistics including vendors, booth design, shipping, and on-site execution
  • Coordinate product demos and presentations
  • Partner with Sales and Marketing to maximize event ROI
  • Track performance metrics and continuously improve event effectiveness

Partner Engagement

Build lasting relationships that drive advocacy and growth.
  • Develop strong partnerships across key industries and channels
  • Act as a go-to marketing resource for partner needs
  • Gather feedback to refine programs and enhance the partner experience
  • Collaborate cross-functionally to uncover new opportunities

Sales & Marketing Support

Strengthen the tools that help grow the business.
  • Develop compelling sales collateral (presentations, brochures, product sheets)
  • Ensure message consistency across partner-facing materials
  • Support campaigns, launches, and strategic marketing initiatives

What You Bring
  • Exceptional presentation and communication skills-able to simplify complex technical concepts
  • Proven experience in field marketing, event management, or partner enablement
  • Strong project management skills with the ability to juggle multiple priorities
  • Experience creating training materials, presentations, or sales tools
  • A collaborative, proactive, solutions-oriented mindset
  • High attention to detail and strong written communication skills

Qualifications
  • Bachelor's degree in Marketing, Business, Communications, or related field (preferred)
  • 5+ years of experience in marketing, field marketing, sales enablement, or related roles

Preferred Experience:
  • B2B marketing within manufacturing, technology, energy, or industrial sectors
  • Trade shows, conferences, or customer engagement programs
  • Partner/channel enablement and technical product marketing
  • Developing and delivering training or educational content

Why This Role Matters

You will play a critical role in shaping how partners experience and represent the brand-transforming complex technology into clear value, and creating moments that build trust, engagement, and long-term growth.

What to Expect
  • Collaborative, cross-functional environment
  • Hands-on ownership of high-visibility initiatives
  • Hybrid of strategy and execution
  • 20-30% travel to support events, partners, and customer engagement
  • Competitive pay and benefits package

Ready to Make an Impact?

If you're passionate about storytelling, energized by events, and driven to help partners succeed-we'd love to hear from you.

About Winnebago Industries, Inc.

Winnebago Industries, Inc. is a leading U.S. manufacturer of outdoor lifestyle products under the Winnebago, Grand Design, and Chris-Craft brands, which are used primarily in leisure travel and outdoor recreation activities. The company builds quality motorhomes, travel trailers, fifth wheel products, and boats. Winnebago Industries, Inc. was founded in 1958 and is headquartered in Forest City, Iowa.
Learn more about Winnebago Industries, Inc.
Size
6,532 employees
Market Cap
$1.6 billion
Industry
Net Income
$104.8 million
5 Year Trend
+26.2%
Revenue
$2.5 billion
NASDAQ

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