Paid Social Senior Associate

PMG

$70K — $95K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3+ years of experience in paid social strategy or related field.
  • Intermediate expertise in Paid Social and Content Marketing.
  • Foundational knowledge of Marketing Metrics and Planning & Analysis.
  • Proficiency in major social media platforms for campaign management.
  • Familiarity with Google Analytics, Microsoft Excel, and SQL for data analysis.
  • Strong organizational and collaboration skills for team alignment.
  • Analytical mindset with a proactive approach to continuous improvement.

Responsibilities

  • Shape and execute paid social strategies aligned with client objectives.
  • Manage the setup and trafficking of campaigns across various social platforms.
  • Develop testing frameworks to derive actionable insights.
  • Collaborate with internal teams to optimize campaign performance in real-time.
  • Utilize PMG's proprietary technology to streamline workflows and analyze data.
  • Oversee project timelines and ensure strategic goals are met.
  • Cultivate a proactive and inspiring team environment.

Benefits

  • Professional Development programs and mentorship opportunities.
  • Generous paid time off and holiday allowances.
  • Paid parental leave for family support.
  • Competitive retirement or pension plans with contribution matching.
  • Access to fertility benefits for team members and spouses.
  • Healthcare coverage tailored by geography.
  • Pet insurance to support pet health and financial security.
  • 100% company-funded Lifestyle Spending Accounts for well-being.
  • Commuter benefits to aid travel and commuting expenses.
  • Annual bonus eligibility for all employees.
  • 8 hours of paid volunteering opportunities every year.
  • Access to AI Enterprise accounts and training sessions for employee development.
Full Job Description
What You Will Do
  • Shape and execute paid social strategies that align with client objectives, overseeing budget allocation, media planning, reporting, and forecasting in partnership with cross-functional teams.
  • Manage the setup and trafficking of campaigns across platforms like Meta, TikTok, Pinterest, Snap, and LinkedIn, ensuring best practices and precision in execution.
  • Develop and implement testing frameworks to uncover actionable insights, translating complex data into clear, impactful recommendations for clients and internal stakeholders.
  • Collaborate with PMG teams and platform partners to optimize campaign performance, offering real-time analysis and subject-matter expertise during client interactions.
  • Harness PMG's proprietary technology, Alli, to streamline workflows, analyze performance data, and unlock deeper campaign insights, contributing to its ongoing enhancement.
  • Take ownership of project timelines and deliverables, ensuring campaigns meet strategic goals and exceed expectations.
  • Bring a proactive mindset and enthusiasm to each day, inspiring your team and making a meaningful impact on the brands you support.

What You Will Bring
  • 3+ years of experience in paid social strategy or a related field, with a bachelor's degree or equivalent experience.
  • Intermediate expertise in Paid Social and Content Marketing to craft, execute, and optimize impactful campaigns.
  • Foundational knowledge of Marketing Metrics and Marketing Planning & Analysis to drive data-informed strategies and recommendations.
  • Proficiency in social media platforms such as Meta, TikTok, Pinterest, Snap, and LinkedIn to set up, traffic, and manage campaigns.
  • Familiarity with tools like Google Analytics, Microsoft Excel, and SQL to analyze data and deliver clear, actionable performance insights.
  • Strong organizational and collaboration skills, enabling seamless alignment with internal teams and external stakeholders.
  • An analytical mindset, paired with a proactive approach to uncovering insights, testing strategies, and driving continuous improvements.
  • A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
  • A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by Leading by Example and nurturing strong relationships that empower others to excel.


What We Offer
  • Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
  • Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
  • Parental Leave: We provide paid parental leave to support your family during important life events.
  • Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.
  • Fertility and Family Support: Access fertility benefits for all team members and their spouses.
  • Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
  • Pet Insurance: Protect your pet's health and your finances.
  • Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
  • Commuter Benefits: Access support for travel and commuting needs, where available.
  • Annual Bonus: All employees are eligible for an annual bonus.
  • Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
  • AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.

Benefits vary by country, location, and geography to reflect local laws, norms, and expectations.

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