Bed Bath & Beyond

Paid Social Manager

Bed Bath & Beyond • $80K — $95K *
Dallas, TX 75217In-Person
Retail & Consumer Goods
Less than 5 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • 4-6+ years of hands-on paid social experience, including 1-2 years in management or agency leadership.
  • Deep expertise in Meta and TikTok; experience with Pinterest, Reddit, or Snapchat is a plus.
  • Strong command of campaign structure, audience strategy, and creative testing.
  • Experience running performance-driven paid social for omnichannel consumer brands at scale.
  • Fluency in translating data into tactical optimizations and executive narratives.
  • Proven ability to manage up, across, and down with familiarity in P&L budgeting.

Responsibilities

  • Assist in developing paid social strategy across various platforms, aligning with brand goals.
  • Set budget allocation and audience strategy for campaigns aiming at CAC and growth targets.
  • Oversee and develop Paid Social Specialist(s), managing campaign operations and optimizations.
  • Direct agency partners on execution quality and testing strategy.
  • Establish testing roadmaps and hold team accountable for structured, statistical tests.
  • Own reporting on CAC, CVR, CTR, and spend pacing while identifying performance trends.
  • Diagnose performance shifts and implement corrective actions in collaboration with analytics leads.

Benefits

  • Collaborative work environment with a strong focus on team leadership and development.
  • Opportunity to work across several innovative platforms like TikTok and Snapchat.
  • Access to advanced measurement techniques for better performance insights.
  • Insightful interaction with creative teams to influence content strategy.
  • Engagement in cross-functional collaboration for a cohesive media approach.
Full Job Description

What You'll Do

Strategy & Channel Ownership

  • Assist in paid social strategy across Meta, TikTok, and emerging platforms (Reddit, Pinterest, Snapchat, etc.), translating brand and regional goals into channel-level plans
  • Set budget allocation, pacing, and audience strategy across campaigns to hit CAC and growth targets
  • Serve as the primary point of accountability for paid social performance across the portfolio

Team & Agency Leadership

  • Manage and develop Paid Social Specialist(s), reviewing campaign builds, QA, and day-to-day optimizations
  • Direct agency partners on execution quality, testing cadence, and account hygiene
  • Set testing roadmaps across creative variations, audiences, placements, and bidding strategies, and hold the team accountable to structured, statistically sound tests

Performance & Measurement

  • Own CAC, CVR, CTR, and spend-pacing reporting across the channel, identifying trends before they become problems
  • Diagnose performance shifts (e.g., creative fatigue, audience saturation, auction pressure) and direct corrective action
  • Partner with analytics leads on advanced measurement — Brand Lift Studies, MMM, Incrementality testing — to connect platform results to true business impact
  • Present weekly, monthly, and quarterly performance narratives to media and regional stakeholders

Technical Oversight

  • Ensure pixel implementation, CAPI integrations, event configuration, and product catalog hygiene are accurate and maintained across accounts
  • Set standards for account structure and campaign documentation across the team

Cross-Functional Collaboration

  • Partner with the Creative team to translate performance data into creative briefs and iteration priorities
  • Align with paid media generalists and regional marketing stakeholders on cohesive omnichannel strategy
  • Represent paid social in broader media planning and budget conversations

What You Bring

  • 4-6+ years of hands-on paid social experience, including at least 1-2 years managing people or leading agency relationships
  • Deep expertise in Meta and TikTok required; Pinterest, Reddit, or Snapchat a plus
  • Strong command of campaign structure, audience strategy, creative testing, and performance optimization
  • Experience running performance-driven paid social for omnichannel consumer brands, ideally at scale
  • Fluency in translating data into both tactical optimizations and executive-level narratives
  • Proven ability to manage up, across, and down — comfortable owning a P&L-adjacent channel budget

Education

  • Bachelor’s degree in marketing or related field required.

Physical Requirements

  • Must be able to sit and/or stand for long periods of time.

About Bed Bath & Beyond

Bed Bath & Beyond is an omnichannel retailer selling a wide assortment of domestics merchandise and home furnishings. The Company generally has the ability to have customer purchases picked up in-store or shipped directly to the customer from the company's distribution facilities, stores, or vendors. In addition, the company operates an e-commerce website that features specially commissioned, limited edition items from emerging fashion and home designers; One Kings Lane, an authority in home décor and design, offering a unique collection of select home goods, designer and vintage items; PersonalizationMall.com, an industry-leading online retailer of personalized products; Chef Central, an online retailer of kitchenware, cookware, and homeware items catering to cooking and baking enthusiasts; and Decorist, an online interior design platform that provides personalized home design services. The Company also operates Linen Holdings, a provider of a variety of textile products, amenities and other goods to institutional customers in the hospitality, cruise line, healthcare and other industries Bed Bath & Beyond was established in 1971 in Union, New Jersey by Warren Eisenberg and Leonard Feinstein.

Bed Bath & Beyond Careers

Join the dynamic team at Bed Bath & Beyond, a leading home goods retailer renowned for innovation and commitment to quality. As part of our professional community, you'll engage in meaningful work that directly enhances the lives of customers across North America.

Work You’ll Do

At Bed Bath & Beyond, we offer a variety of job opportunities that allow you to contribute to our mission while advancing your career. Whether you're interested in a leadership position in one of our retail stores, a role in our corporate headquarters, or an internship that will kickstart your career, we have a place for you.

Transform Your Career

Step into a culture of growth and diversity where your skills and ideas are valued. Work alongside a team of dedicated professionals who are passionate about driving our company forward through strategic innovation and strong leadership. Bed Bath & Beyond is not just a company; it's a community where you can grow your career and impact our industry.

Innovative Work Environment

Our commitment to innovation is at the heart of our operations. We encourage all team members to bring fresh ideas that can lead to groundbreaking solutions in retail. With state-of-the-art technology and a focus on digital transformation, Bed Bath & Beyond is always looking ahead to the future of retail.

Be Part of a Great Team

Joining Bed Bath & Beyond means becoming part of a diverse team that values collaboration and creativity. Our employees come from various backgrounds, bringing a wealth of knowledge and experience that enriches our company culture and drives our success.

Future-Proof Your Career

With Bed Bath & Beyond, you will find endless opportunities to develop professionally and personally. We support our team members with comprehensive benefits, diversity training, and resources for career advancement. Leadership development programs and professional networking events are integral parts of our commitment to your career growth.

Explore Job Opportunities

Whether you're refining your resume, preparing for an interview, or seeking to enhance your employment experience, Bed Bath & Beyond offers a supportive environment where your career ambitions are achievable. We are continuously hiring new talent and provide a transparent application process to help you find the perfect position.

Stay Connected

Join Our Team Search open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players. Explore the rewarding career paths available at Bed Bath & Beyond.

Keep Up to Date

Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here.

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Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding opportunities that await at Bed Bath & Beyond. Join us at Bed Bath & Beyond, where your career is ready to take off in an environment that fosters growth, leadership, and innovation.
Learn more about Bed Bath & Beyond
Size
32,000 employees
Market Cap
$211.7 million
Industry
Retail & Consumer Goods
Net Income
-$225.2 million
Founded
1971
5 Year Trend
-8.4%
Revenue
$9.7 billion
NASDAQ
BBBY
* Ladders Estimates

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