Job Summary
The Paid & Social Media Data Consultant will serve as the subject matter expert for paid media and social media data, measurement, attribution, and reporting. The role will act as a key liaison between Marketing, Marketing Technology, Analytics, Data Engineering, platform owners, agencies, and technical teams to ensure accurate data collection, scalable reporting, and actionable business insights. The role focuses on defining requirements, coordinating implementations, validating data quality, and enabling enterprise-wide reporting solutions.
Key Responsibilities
• Serve as the primary subject matter expert for paid media and social media data, tracking, measurement, reporting, and attribution.
• Collaborate with marketing stakeholders and platform owners to understand business objectives, reporting needs, and measurement requirements.
• Coordinate third-party pixel and tag implementation activities across agencies, suppliers, privacy teams, and technical teams.
• Define and document business requirements, data requirements, reporting needs, attribution models, and acceptance criteria.
• Facilitate delivery of platform integrations, raw data extracts, data pipelines, curated datasets, and reporting-ready assets.
• Coordinate testing and validation of data collection, tag firing, data quality, campaign tracking, taxonomy, and reporting outputs.
• Manage dependencies, risks, issues, milestones, and stakeholder communications across multiple initiatives.
• Promote scalable data governance, tagging standards, taxonomy consistency, and reporting best practices.
• Partner with Analytics and Reporting teams to support cross-channel reporting, campaign performance measurement, and marketing insights.
• Communicate project updates, risks, priorities, and recommendations to business and technical stakeholders.
Required Qualifications
• Bachelor's degree required; Marketing, Business, Analytics, or a related field preferred.
• 5+ years of experience in digital marketing analytics, paid media, social media data, marketing technology, or related data-focused roles.
• Strong understanding of paid media and social media measurement concepts.
• Experience with pixel tagging, third-party tags, conversion tracking, and campaign measurement.
• Knowledge of reporting, attribution, customer journey analytics, and marketing performance metrics.
• Experience working with cross-functional teams including marketing, agencies, vendors, analytics, and technical teams.
• Ability to translate business objectives into clear technical and data requirements.
• Strong stakeholder management, communication, analytical, and problem-solving skills.
• Experience managing multiple projects and competing priorities in large enterprise environments.
Preferred Qualifications
• Experience with Google Analytics (GA4), Google Tag Manager (GTM), Adobe Analytics, or similar analytics platforms.
• Knowledge of Meta Ads, LinkedIn Ads, Google Ads, and other major advertising platforms.
• Familiarity with media platform APIs, raw data extracts, and data quality processes.
• Experience with reporting and visualization platforms such as Tableau, Power BI, or Looker.
• Understanding of data pipelines, cloud platforms, modern data architectures, and enterprise data environments.
• Experience working in advertising agencies, media agencies, or marketing consulting organizations.
• Experience supporting enterprise-scale marketing data, reporting, and attribution initiatives.
