Cisco

Paid Media Marketing Manager

Cisco$154K — $225K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree and 6+ years in performance marketing or digital acquisition.
  • Proven experience in managing campaigns on major ad platforms like Google Ads and LinkedIn.
  • Skilled in conducting structured tests and optimizing campaign performance based on data insights.
  • Expertise in managing relationships with external media agencies to ensure campaign effectiveness.
  • Proficiency in leveraging AI or automation for marketing workflows and data analysis.

Responsibilities

  • Own and execute digital marketing strategies for Cisco's security portfolio.
  • Translate business priorities into effective paid media plans across various channels.
  • Manage and optimize campaigns independently while collaborating with agencies and teams.
  • Implement AI-driven workflows for enhanced campaign research and creative development.
  • Conduct performance audits and optimizations to meet marketing goals.

Benefits

  • Flexible work hours accommodating Mountain Time Zone.
  • Opportunity to work with cutting-edge AI technologies in marketing.
  • Access to ongoing professional development and training opportunities.
  • Collaborative team culture focused on innovation and performance.
  • Chance to impact high-stakes marketing initiatives for a leading tech company.
Full Job Description
The application window is expected to close on: 10/31/2026
Must be able to work in Mountain Time Zone

Your Impact


You will own the end-to-end strategy and execution of digital campaigns to drive measurable audience engagement, lead acquisition, and marketing pipeline growth for the Cisco security portfolio. You will translate complex business priorities into high-performing paid media plans across search, social, and emerging AI-native channels to ensure consistent lead quality and volume. By independently managing campaigns hands-on and the ability to manage external agency partners and cross-functional collaborators, you will scale our campaign reach while applying rigorous experimentation to optimize performance. You will actively implement AI-driven workflows to enhance campaign research, creative development, and optimization to ensure we deliver impactful results while maintaining brand quality and data privacy. Your day to day will involve internal and agency meetings, campaign performance auditing or campaign launches, and implementing optimizations for performance marketing goals.

Minimum Qualifications
  • Bachelor's degree and 6+ years of experience in performance marketing, paid media, digital acquisition, or growth marketing.
  • Experience building and launching campaigns in advertising platforms (e.g., Google Ads, Microsoft Ads, LinkedIn, Meta, Reddit).
  • Experience developing structured tests across audiences, creative channels, and landing-page experiences - conducting analyses of marketing activities to identify optimizations, operational bottlenecks, and data inconsistencies.
  • Experience managing external media agencies, including briefing, directing, and validating campaign performance.
  • Experience using AI or automation to improve campaign workflows, data analysis, and reporting with human review and validation to track lead flow, conversion, ABM alignment, program pacing, or engagement.


Preferred Qualifications
  • Experience with copywriting for digital ads (search, social, display), web analytics, tag management, CRM, or data-visualization systems.
  • Experience with attribution modeling, incrementality testing, or customer-lifetime-value (CLV) optimization.
  • Ability to translate complex performance data into clear, actionable recommendations for both technical and non-technical stakeholders.
  • Experience marketing complex B2B technology, cybersecurity, or SaaS solutions across multiple stages of the customer journey.
  • Creative judgment and experience developing actionable briefs for content, design, video, and animation partners and designers.

About Cisco

Cisco Careers

Join the vibrant team at Cisco, a global leader in networking and cybersecurity solutions, where innovation and leadership thrive. Cisco offers a plethora of job opportunities that cater to a range of skills and experiences, making it an ideal place for both seasoned professionals and those seeking an internship to jumpstart their career. Work You’ll Do At Cisco, you’ll be part of a culture that values diversity, leadership, and professional growth. Engage in work that matters with a team that combines technology, creativity, and the power of human connection to redefine networking. Cisco’s commitment to innovation isn’t just about technology, but also about transforming the way we work and collaborate. Cisco’s employment philosophy supports career advancement and nurtures a leadership pipeline that is equipped with diversity training and opportunities for growth. Whether you’re applying your skills to drive our latest innovations or using our vast networking capabilities to solve complex problems, at Cisco, every role is impactful. Join Our Dynamic Team Explore job opportunities in areas ranging from engineering to marketing, sales to cybersecurity. Cisco is hiring individuals who are passionate, curious, and ready to drive change. Positions at Cisco offer competitive benefits, a supportive culture, and the chance to work with cutting-edge technology. Internship Programs Kickstart your career with a Cisco internship. Gain invaluable industry experience, enhance your resume, and build professional networks that last a lifetime. Our internships provide hands-on experience and the chance to work on projects that matter. Leadership and Development Cisco is committed to fostering leadership skills and providing employees with the training needed to succeed. Our leadership programs help you develop new skills, manage teams effectively, and lead with confidence. Cisco’s commitment to professional development ensures that your career path is as dynamic as our technologies. Benefits and Culture Cisco understands the importance of a balanced life. Our benefits package is designed to ensure that our team members are healthy, happy, and secure. At Cisco, you’ll find a supportive culture that encourages open communication, teamwork, and mutual respect. Stay Connected Join Cisco’s Talent Network Stay informed about new positions that match your skills and interests. At Cisco, we value the curiosity and unique perspectives of our team members. Subscribe to receive personalized job alerts and insider tips directly from our hiring managers. Explore Cisco Jobs Ready to advance your career at Cisco? Search open positions, prepare your resume, and get ready for an interview that could lead to your next big opportunity. At Cisco, we’re not just filling positions—we’re investing in leaders. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await you at Cisco.
Learn more about Cisco
Size
79,500 employees
Market Cap
$194.5 billion
Industry
Net Income
$10.1 billion
Founded
2014
5 Year Trend
+1.4%
Revenue
$48 billion
NASDAQ

Similar Jobs

More Jobs at Cisco

More Consumer Technology Jobs

Find similar Paid Media Marketing Manager jobs: