Summary of PositionThe Manager, Paid Media is responsible for the planning, execution, and optimization of upper-funnel brand awareness and performance campaigns across CTV/streaming, online video, Paid Social, and Programmatic. The successful candidate will bring a highly analytical mindset and seasoned planning skillset to build awareness and demand among our B2B and consumer audiences, and to prove the impact of that investment on pipeline and enrollment. This candidate will work cross-functionally across marketing to develop and scale full-funnel channel strategies in support of business goals.
***Ideal candidate will be able to commute to our New York City location on occassion***
Essential Duties and Responsibilities- Own the upper-funnel paid media strategy for our B2B2C organization, partnering with the brand, segment, and demand generation teams to deliver best-in-class results.
- Plan and manage budgets, channel mix, and flighting across CTV, YouTube, Paid Social (Meta, LinkedIn, TikTok), and Programmatic.
- Partner with the in-house creative and brand teams to develop top-performing, video-first creative built for each platform.
- Build a measurement program, including brand lift studies and incrementality testing, that connects awareness investment to business outcomes.
- Run A/B, multivariate, and incrementality tests that deliver results and insights to fuel a continuous growth mindset.
- Measure and report performance of all upper-funnel campaigns against goals and team OKRs.
- Develop privacy-safe audience strategies using first-party data and contextual targeting, in line with healthcare privacy regulations and platform policies.
- Identify and share trends and insights from our target audiences, and optimize spend and performance based on those insights.
- Manage day-to-day agency, DSP, and media partner relationships.
Supervisory ResponsibilitiesNo
Qualifications Expected for Position- 3+ years of paid media experience, including direct ownership of brand awareness or upper-funnel campaigns.
- Expertise in Google Marketing Platform (Google Ads, DV360), YouTube, LinkedIn, and Meta. Experience with CTV and a major DSP (e.g., The Trade Desk, Amazon DSP) is strongly preferred.
- Proven experience running incrementality tests and brand lift studies, with working knowledge of marketing mix modeling and attribution.
- Experience advertising in healthcare or another regulated industry preferred.
- A strong understanding of mapping multi-channel customer journeys, with experience in mapping creative/content and data requirements geared towards personalization.
- A self-starter who understands how to be agile in a changing environment.
- Growth mindset: obsessed with continuously learning, iterating, and improving; willing to experiment fast and change paths.
- Strong storytelling and presentation skills, including the ability to communicate media impact to senior leadership.
The base salary range for this position is $85,000 - $95,000. In addition to a base salary, this position is eligible for a performance bonus and benefits (subject to eligibility requirements) listed here: Teladoc Health Benefits 2026. Total compensation is based on several factors including, but not limited to, type of position, location, education level, work experience, and certifications. This information is applicable for all full-time positions.
We follow a Flexible Vacation Policy, intended for rest, relaxation, and personal time. All time off must be approved by your manager prior to use. You will also receive 80 hours of Paid Sick, Safe, and Caregiver Leave annually. This applies to full-time positions only. If you are applying for a part-time role, your recruiter can provide additional details.
As part of our hiring process, we verify identity and credentials, conduct interviews (live or video), and screen for fraud or misrepresentation. Applicants who falsify information will be disqualified.
Teladoc Health will not sponsor or transfer employment work visas for this position. Applicants must be currently authorized to work in the United States without the need for visa sponsorship now or in the future.
