4-6+ years in marketing analytics, paid media analysis, or performance reporting for lead generation.
Proficient in Google Ads, GA4, Excel, and data visualization tools like Looker or Tableau.
Experience with CRM systems such as Salesforce and call tracking platforms.
Knowledge of attribution models and cross-channel performance measurement.
Skilled in reconciling data discrepancies and diagnosing tracking errors.
Exceptional analytical skills with the ability to derive actionable insights from data.
Responsibilities
Aggregate and analyze performance data across multiple platforms and channels.
Monitor funnel metrics to identify inefficiencies and revenue loss.
Ensure attribution accuracy across CRM and tracking systems.
Identify errors in lead counts, duplicates, and reporting inconsistencies.
Develop dashboards to track key performance indicators and forecasts.
Collaborate with paid media teams to uncover optimizations from data trends.
Perform deep dives into performance metrics and competitive analysis.
Benefits
Paid time off and paid holidays.
Growth and advancement opportunities.
Team outings and sponsored events.
Employee referral bonuses.
Firm-paid medical HMO with upgrade options.
Life and AD&D insurance provided by the firm.
Affordable dental and vision plans.
401k retirement savings plan available.
Flexible Spending Account (FSA).
Employee Assistance Program (EAP).
Pet insurance options.
Full Job Description
Paid Media Analyst
The Opportunity
We are seeking a Paid Media Analyst to support performance marketing leadership with data integrity, attribution accuracy, and actionable insights across paid acquisition channels. This role will analyze performance data from campaigns across multiple channels including search, video, programmatic, CTV, and radio to ensure campaigns are measured accurately and optimized effectively.
You will work closely with performance and intake teams to validate lead flow, troubleshoot tracking issues, monitor funnel conversion from click 1 call 1 retained case, and deliver clear reporting that informs budget allocation and growth strategy. This is a highly analytical role for someone who understands that clean data drives profitable acquisition.
Accountable for
Aggregate and analyze performance data across Google, Microsoft, Meta, YouTube, CTV, radio, call tracking platforms and landing pages.
Monitor full-funnel metrics from click 1 call 1 qualified 1 retained case to identify efficiency gaps and revenue leakage.
Validate and maintain attribution accuracy across CRM, marTech systems and tracking infrastructure.
Identify discrepancies in lead counts, duplicate entries, routing errors, and reporting inconsistencies.
Build and maintain dashboards tracking spend, CPL, CAC, cost-per-case, retention rates, and forecasting models.
Partner with Paid Media and Search teams to surface optimization opportunities based on performance trends and cohort behavior.
Conduct performance deep dives and competitive analysis to inform budget allocation and bidding adjustments.
Support forecasting models with historical data, conversion velocity, and intake performance benchmarks.
Document tracking architecture, reporting logic, and data workflows to ensure operational transparency and continuity.
Qualifications
4-6+ years of experience in marketing analytics, paid media analysis, or performance reporting in a lead generation environment.
Strong proficiency in Google Ads, GA4, Excel, and data visualization tools (Looker, Tableau, Power BI, or comparable platforms).
Experience working with CRM systems (Salesforce or similar) and call tracking platforms.
Understanding of attribution models, conversion tracking, and cross-channel performance measurement.
Ability to reconcile data discrepancies and diagnose tracking or routing errors.
Strong analytical thinking with the ability to translate data into actionable insights for leadership.
Compensation
$95,000 - $120,000 depending on experience
Benefits
Paid time off and paid holidays
Opportunities for growth and advancement
Team outings and sponsored events
Employee referral bonus programs
Firm-paid Medical HMO with affordable upgrades
Firm-paid Life and AD&D insurance
Low-cost Dental and Vision plans
401k
FSA (Flexible Spending Account)
EAP (Employee Assistance Program)
Pet Insurance
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