RoleYou'll join the Marketing Strategy & Operations team and own the operational layer behind Whatnot's paid creative engine: the workflows, reporting, tooling, automation, and vendor infrastructure that let us produce and ship performant paid creative at volume across markets without losing brand fit or signal.
You'll audit what exists, build a clear point of view on what needs to change, and improve the system end-to-end as paid scales globally.
What You'll Own- Creative performance frameworks and reporting. Define what "working" means, build the dashboards and review cadences, own the metrics that guide creative investment, and surface what we should make more of, stop making, or test next.
- Process improvement and operating systems. Audit the existing creative ops infrastructure, including tagging, naming, asset libraries, brief templates, and vendor relationships. Build what's missing and fix what's slowing the team down.
- Production workflow ownership. Build the system that tracks every asset from brief to live placement, including localization across markets and brand-fit auditing at volume.
- Tooling, automation, and project coordination. Own the creative ops stack, including Airtable / Sigma / Snowflake platforms, tagging automation, reporting pipelines and the final dashboards. Identify what can be automated and ship it, partnering with Data and Eng where needed.
- Cross-functional operating rhythm. Sit at the seam between Performance Marketing, Influencer, and in-house Creative teams. Drive alignment, make tradeoffs visible, and escalate when needed.
- Lead cross-functional operational initiatives end-to-end. Scope the problem, build the plan, drive execution, report results. Be the DRI when a structural problem (localization, brand-fit auditing, attribution across creative variants) doesn't yet have one.
- Net-new problems. As paid scales globally, you'll be the person solving the structural questions nobody's solved yet.
We offer flexibility to work from home or from one of our global office hubs, and we value in-person time for planning, problem-solving, and connection. Team members in this role must live within commuting distance of our SF / LA / NYC hubs, with LA & NYC preferred. YouPeople who do well at Whatnot tend to be comfortable figuring things out as they go, biased toward action, and genuinely curious about what they're building. They care more about outcomes than credit and stay close to the product and the people using it.
For this role specifically, you should have:
- 4+ years of experience across consulting, creative operations, or strategy and operations at a high-growth consumer company. Direct paid creative ops experience is a plus, but operational and analytical judgment matter more than channel-specific reps.
- A track record of building or rebuilding a system that scaled. This could be a tagging taxonomy, asset workflow, creative testing framework, automation pipeline, or reporting system. You've shipped something measurable that solved a key business problem, not just managed a process someone else built.
- Strong analytical judgment. You're comfortable working with performance data directly, whether in SQL, BI tools, spreadsheets, ad platforms, or creative analytics tools. You understand paid marketing metrics like CAC, ROAS, LTV, PBP, incrementality, and creative fatigue, and can design measurement frameworks where none exist.
- Strong project management instincts. You've run complex cross-functional initiatives across technical and business teams, and you can keep the plan moving without adding unnecessary process.
- Clear written communication. You can take a messy reality and turn it into a one-page recommendation a leader can act on quickly.
- Operational instincts at scale. You've worked inside a team where spend, creative volume, or market complexity grew quickly, and you've felt the structural pain that comes with it: localization, brand drift, creative velocity, asset tracking, and attribution noise.
- Comfort with ambiguity. You can take a problem like "we don't know what creative is working globally" and turn it into a practical system the team actually uses.
- Bias toward speed and iteration. You know when a scrappy system is good enough to ship and when something needs more rigor.
Bonus signals we look for- You've questioned an existing approach at a prior company and built the replacement.
- You've owned a budget or vendor relationship end-to-end.
- You've used Whatnot as a buyer or seller.
Benefits- Generous Holiday and Time off Policy
- Health Insurance options including Medical, Dental, Vision
- Work From Home Support
- Home office setup allowance
- Monthly allowance for cell phone and internet
- Care benefits
- Monthly allowance for wellness
- Annual allowance towards Childcare
- Lifetime benefit for family planning, such as adoption or fertility expenses
- Retirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally
- Monthly allowance to dogfood the app
- All Whatnauts are expected to develop a deep understanding of our product. We're passionate about building the best user experience, and all employees are expected to use Whatnot as both a buyer and a seller as part of their job (our dogfooding budget makes this fun and easy!).
- Parental Leave
- 16 weeks of paid parental leave + one month gradual return to work. Company leave allowances run concurrently with country leave requirements which take precedence.
