Location: Philadelphia, PA or Durham, NC (2-3 days/week on-site expectation)Position Summary: Join GSK as an Omnichannel Marketing Manager to lead innovative digital and multi-channel marketing efforts in the United States. You will work closely with cross-functional teams to create meaningful engagement with healthcare professionals. We value candidates who bring creativity, data-driven thinking, and a collaborative spirit. This role offers the chance to grow your career while making a positive impact aligned with our mission of uniting science, technology, and talent to get ahead of disease together.
Responsibilities: This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:
- Lead the planning and execution of omnichannel marketing campaigns targeting healthcare professionals across digital, email, social media, search, and display channels.
- Collaborate with brand, medical, legal, regulatory, analytics, and agency partners to develop aligned and compliant promotional materials.
- Manage agency and vendor relationships to ensure timely delivery of creative assets and campaigns.
- Use analytics and performance data to measure campaign effectiveness and optimize tactics for better engagement.
- Navigate the promotional review and approval process to ensure compliance with industry regulations.
- Foster inclusive and collaborative working relationships across cross-functional teams and stakeholders.
Why You?Basic Qualifications: We are seeking professionals with the following required skills and qualifications to help us achieve our goals:
- Bachelor's degree in Marketing, Business, Life Sciences, or a related field.
- Minimum 3 years of experience in healthcare or pharmaceutical marketing, including digital or omnichannel marketing.
- Experience managing end-to-end digital campaigns across channels such as website, email, paid social, search engine marketing, or digital display advertising.
- Proven ability to work effectively within cross-functional teams and matrix environments.
- Experience managing agency partners and vendors.
- Strong communication skills with experience in managing promotional review and regulatory compliance processes.
Preferred Qualifications:If you have the following characteristics, it would be a plus:
- Master of Business Administration (MBA) or advanced degree in a related field.
- Experience in pharmaceutical or healthcare industry marketing, particularly in respiratory and specialty medicines
- Knowledge of healthcare professional (HCP) audience targeting and digital media planning.
- Hands-on experience with campaign analytics and marketing performance optimization.
- Strong project management skills with the ability to manage multiple priorities and deadlines.
- Experience working in highly regulated industries with formal promotional review processes.
Work Location and Environment: This role is based in the United States and offers a hybrid working model, with an expectation to be on-site approximately two/three days a week. Flexibility and collaboration are important as you connect with colleagues and partners.
Ready to help shape meaningful healthcare experiences and grow with a purpose-driven team? Apply now to join GSK's commitment to advancing health through science and innovation.
#LI-GSK
SkillsData to Insights, Digital Fluency, Marketing Campaign Planning, Marketing Measurement, Marketing Strategy Implementation, Omnichannel Marketing, Scientific Literacy
Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.
