Industry/Sector
Not Applicable
Specialism
IFS - Clients & Markets
Management Level
Senior Manager
Job Description & Summary
The Opportunity
As a Regional Marketing Lead you will guide marketing efforts that support brand visibility, revenue growth, and new business opportunities within our Brand Management, Marketing and Sales practice. As a Senior Manager you will lead large projects, shape go-to-market direction, coach diverse teams, and bring sound judgment to complex priorities while translating market insight into clear messages that support business goals. In this role at PwC, you will oversee regional marketing planning, campaign execution, and performance review across channels, using market research, creative concepts, and sales-oriented messaging to support the New York Metro market and strengthen the firm’s presence.
Responsibilities
- Leading regional marketing strategy and campaign planning for events, experiences, alumni, and career initiatives
- Developing integrated marketing plans that align audience targeting, messaging, channels, and performance goals
- Managing market research, audience insights, and trend analysis to inform campaign decisions and content direction
- Guiding content strategy, brand messaging, and promotional materials across digital, social, and event channels
- Overseeing campaign performance analysis and using findings to refine tactics, timing, and audience engagement
- Coordinating marketing operations, project timelines, and cross-functional deliverables across multiple initiatives
- Applying CRM software, digital marketing tools, and content management platforms to support execution and tracking
- Presenting strategic recommendations to internal leaders and validating priorities with key stakeholders
- Coaching team members through complex marketing challenges and developing scalable approaches for recurring programs
- Supporting business development through visibility campaigns that strengthen relationships and drive market interest
What You Must Have
- At least a High School Diploma or the equivalent degree
- At least 6 years of experience in sales, marketing or PwC experience
What Sets You Apart
- Preference for a Bachelor's degree
- Demonstrating experience leading marketing programs in client-facing settings
- Crafting engaging messages that connect brand, audience, and channel strategy
- Applying systems thinking to identify opportunities and communication gaps
- Coaching teams through ambiguity, shifting priorities, and complex deliverables
- Using market insight, storytelling, and stakeholder communication to shape campaigns
Travel Requirements
Up to 20%
Job Posting End Date
November 17, 2026
The salary range for this position is: $91,000 - $321,500. Actual compensation within the range will be dependent upon the individual's skills, experience, qualifications and location, and applicable employment laws. All hired individuals are eligible for an annual discretionary bonus. PwC offers a wide range of benefits, including medical, dental, vision, 401k, holiday pay, vacation, personal and family sick leave, and more. To view our benefits at a glance, please visit the following link: https://pwc.to/benefits-at-a-glance
