NAL Digital Marketing ManagerLocationHouston, Texas
FunctionMarketing & Strategy
Reporting LineReports to: NAL Digital Director
Direct Reports:
- Marketing Communications Specialist
Position SummaryThe NAL Digital Marketing Manager is responsible for developing and executing the marketing strategy for North America Land (NAL) Digital. This role serves as the bridge between market intelligence, customer needs, business strategy, and marketing execution to drive growth and market positioning across the U.S. and Canada.
The position requires a highly strategic marketing professional who can transform market insights into actionable business plans, identify growth opportunities, influence product direction through customer and market feedback, and lead marketing initiatives that enhance customer engagement and business performance.
The successful candidate will balance analytical rigor with execution capability, ensuring insights translate into measurable business outcomes.
Key ResponsibilitiesMarket Intelligence & Customer Insights- Monitor industry trends, customer demand, competitor activity, and market opportunities across North America.
- Develop and maintain a strong understanding of the digital energy landscape and customer challenges.
- Leverage internal and external market intelligence sources to identify growth opportunities and emerging market trends.
- Analyze customer, market, and business data to support strategic decision-making.
- Produce actionable insights and recommendations for business leaders.
Marketing Strategy- Develop and execute the NAL Digital marketing strategy aligned with business objectives.
- Define target markets, customer segments, value propositions, and key messaging.
- Identify strategic opportunities for market expansion, customer engagement, and revenue growth.
- Partner with business leaders to establish annual marketing priorities and performance metrics.
- Recommend marketing investments and initiatives based on market intelligence and business needs.
Product & Commercial Alignment- Act as the voice of the customer and market within the organization.
- Partner closely with product management, technology, commercial, and operational teams.
- Gather and communicate customer feedback, market requirements, and competitive insights to support product development and positioning.
- Ensure product messaging aligns with market needs and customer expectations.
Marketing Execution & Campaign Management- Lead marketing campaigns, industry events, trade shows, customer engagement activities, and external communications.
- Support development of content and thought leadership, digital marketing initiatives, and market-facing communications.
- Collaborate with corporate marketing and communications teams to ensure alignment and consistency.
- Measure and report on campaign effectiveness and return on investment.
Leadership- Provide leadership and direction to marketing personnel supporting NAL Digital.
- Foster a customer-focused, data-driven marketing culture.
- Drive continuous improvement in marketing processes, tools, and capabilities.
Success ProfileThe ideal candidate:
- Thinks strategically while maintaining a bias toward execution.
- Uses data and market intelligence to make business recommendations.
- Avoids "analysis paralysis" and converts insights into measurable actions.
- Understands customer needs and market dynamics.
- Can influence stakeholders across product, commercial, technology, and business leadership teams.
- Possesses strong business storytelling and executive communication skills.
Key Performance Indicators- Growth of qualified market opportunities.
- Marketing campaign effectiveness and engagement metrics.
- Customer and stakeholder satisfaction.
- Strategic market insights delivered to business leadership.
- Contribution to product positioning and go-to-market initiatives.
- Successful execution of marketing events and customer engagement activities.
QualificationsRequired- Bachelor's degree or equivalent professional experience.
- Minimum 5+ years of experience in marketing, strategic marketing, product marketing, market intelligence, or related disciplines.
- Experience developing and executing marketing strategies that drive business results.
- Strong analytical and business acumen with the ability to interpret market data and translate it into action.
- Experience managing cross-functional stakeholders and influencing decision-making.
- Excellent communication, presentation, and strategic planning skills.
Preferred- Experience within the energy, technology, digital solutions, industrial technology, software, or oilfield services industries.
- Experience supporting U.S. and Canadian markets.
- Familiarity with market intelligence platforms, analytics tools, and customer insight methodologies.
- Experience supporting digital products, software solutions, data analytics, AI-enabled technologies, or technology commercialization efforts.
- Previous people leadership experience.
