General InformationReq # WD00108011
Career area: Marketing
Country/Region: United States of America
State: North Carolina
City: Morrisville
Date: Thursday, October 29, 2026
Working time: Full-time
Additional Locations:
* United States of America - North Carolina - Morrisville
Description and RequirementsWhat You'll Do:- Work with strategic partners to plan, create and execute marketing strategies that provide meaningful return on investment, including setting targeted marketing KPI performance goals
- Drive an integrated marketing plan through our partners and amplify Lenovo's message and strategy in alignment with our go-to-market objectives
- Align with strategic Alliance partners on joint Market Development Funds (MDF) investments and strategies that maximize the impact of our co-marketing partnership agreements.
- Collaborate with sales segment leaders to understand and support the business priorities and goals.
- Partner with the NA marketing and WW Channel marketing team to understand and support the marketing priorities and goals.
- Educate sales and channel partners about marketing opportunities, best practices, and techniques.
- Help to build the annual marketing budget and manage the quarterly marketing budget and associated operational activities.
- Maintain the process infrastructure to efficiently support our channel co-marketing activities.
- Ensure availability of content across multiple communication channels.
- Ensure quality, timeliness, and brand compliance of co-marketing deliverables.
- Track and report co-marketing success metrics and assess the impact of our joint-marketing campaigns.
- Act as a liaison between marketing and the channel business, cultivating, distilling, and sharing insights as appropriate between both teams.
Basic Qualifications:- Bachelor's degree in marketing; MBA is a plus
- 8+ years of channel marketing experience with either a vendor, reseller, or distributor in the IT sector
- Knowledge of Alliance MDF process
- Strong project management skills and attention to detail
Preferred Qualifications: - Strong and versatile writing skills demonstrated through a broad portfolio of samples
- Experience working across various communications media
- Self-driven, demonstrating the ability to work independently with minimal direction, as well as the presence and poise to represent the marketing function directly to senior management
- Comfortable in fluid, rapidly changing business environments with high degree of ambiguity
- Collaborative, with the ability to work across complex, global organizations
- Advanced proficiency in MSFT Office required
Additional Locations:
* United States of America - North Carolina - Morrisville
PAY TRANSPARENCYThe anticipated annual compensation range for this position is
110,600-169,510 USD. Final compensation will be based on relevant experience, skills, and business considerations. Individuals may also be considered for bonuses and/or commissions. Lenovo's various benefits can be found at www.lenovobenefits.com
In compliance with Colorado's Equal Pay for Equal Work Act (EPEWA), the expected application deadline for this position is 11-06-2026. This requirement applies to both internal and external candidates.
