5+ years of experience in marketing operations or related roles.
Proven ability to coordinate and execute multi-step marketing programs.
Strong organizational skills and attention to detail.
Track record in creating repeatable processes and documentation.
Commitment to core company values of teamwork and innovation.
Responsibilities
Coordinate and execute ASO initiatives with Product Marketing and external agencies.
Translate lifecycle campaign briefs into actionable execution plans.
Support product launches by coordinating workstreams and workflows.
Own localization and quality assurance processes across projects.
Gather performance data to aid reporting and optimization decisions.
Develop automated workflows using AI tools.
Improve execution quality through scalable processes and automation.
Benefits
Generous performance-based bonus plans for all eligible employees.
Rich medical, dental, and vision coverage provided.
Generous retirement contributions with immediate vesting.
Quarterly wellness days for all employees.
Extra day off for your birthday, plus country-specific holidays.
One-time stipend for home office setup.
Annual budget for professional development opportunities.
Quarterly stipend for well-being initiatives.
Generous paid parental leave policy.
Employee referral bonus program available.
Full Job Description
About this team and role:
The Firefox Product Marketing team works closely with Product, Marketing, Creative and other cross-functional partners to drive acquisition, activation, engagement and retention across the entire user journey. The Mobile Marketing Operations Manager will serve as the operational anchor for Firefox Mobile marketing execution. They will translate product marketing and growth strategies into reliable, repeatable execution across App Store Optimization (ASO), lifecycle programs, product launches and other priority growth initiatives. They will also improve execution quality and team scalability by developing stronger processes, automation and AI-assisted workflows.
What you'll do:
Coordinate and execute ASO initiatives, including metadata updates, creative experiments and app store events, in collaboration with Product Marketing and our external agency.
Translate approved lifecycle campaign briefs into executable plans and support hands-on campaign execution across key moments in the user journey.
Support the execution of product launches and other priority growth initiatives by coordinating workstreams, cross-functional handoffs and operational follow-through.
Own shared localization, quality assurance and operational readiness workflows across supported workstreams, identifying and escalating blockers and risks before they affect delivery.
Gather and consolidate performance data and operational learnings from campaigns and experiments to support reporting, synthesis and future optimization decisions.
Develop scalable processes, automation and AI-assisted workflows-including solutions using Claude Code and Cowork-to improve execution consistency and reduce coordination overhead.
What you'll bring:
5+ years of experience in marketing operations or a similar role.
Direct experience with ASO and mobile marketing
Experience coordinating and executing multi-step marketing programs across multiple workstreams, stakeholders, timelines and dependencies.
Strong operational judgment, organization and attention to detail, with the ability to prioritize effectively and work independently.
Experience creating repeatable processes, workflows and documentation that improve execution quality and efficiency.
Commitment to our values:
Play to win
Build for people first
Engage evidence over ego
Decide and deliver
Ship, learn, repeat
What will help you stand out:
Experience with mobile growth or ASO, including metadata optimization and creative experimentation.
Comfort working with performance data, including campaign measurement, experiment analysis and reporting.
Experience building automated and AI-assisted workflows using Claude Code, Cowork, or similar tools.
What you'll get:
Generous performance-based bonus plans for all eligible employees - we share in our success as one team
Rich medical, dental and vision coverage
Generous retirement contributions with 100% immediate vesting (regardless of whether you contribute)
Quarterly all-company wellness days where everyone takes a pause together
Country-specific holidays plus a day off for your birthday
One-time home office stipend
Annual professional development budget
Quarterly well-being stipend
Considerable paid parental leave
Employee referral bonus program
Other benefits (life/AD&D, disability, EAP, etc. - varies by country)
Hiring Ranges:
US Tier 1 Locations
$102,000-$136,300 USD
US Tier 2 Locations
$94,000-$125,000 USD
US Tier 3 Locations
$87,000-$99,000 USD
About Mozilla
Mozilla is a global community of technologists, thinkers, and builders working together to keep the internet open and accessible to all. The company is best known for its flagship product, the Firefox web browser, which is used by millions of people around the world. In addition to its browser, Mozilla also develops a range of other products and services, including a mobile operating system, a password manager, and a virtual private network (VPN) service.
