Proven ability to coordinate multi-step marketing programs
Strong organizational and prioritization skills
Experience in creating efficient workflows and processes
Alignment with company values of winning, people-first approach, and evidence-based decision making
Responsibilities
Coordinate and execute ASO initiatives with Product Marketing and external agency
Translate lifecycle campaign briefs into actionable plans
Support product launches by managing cross-functional coordination
Own localization and quality assurance workflows, addressing blockers proactively
Consolidate campaign performance data for analysis and optimization
Develop scalable processes using automation and AI workflows
Benefits
Generous performance-based bonus plans
Comprehensive medical, dental and vision coverage
100% immediate vesting for retirement contributions
Quarterly wellness days for all employees
Additional day off for birthdays
One-time stipend for home office setup
Annual professional development budget
Quarterly well-being stipend
Substantial paid parental leave
Employee referral bonus program
Variety of other benefits including life and disability insurance
Full Job Description
About this team and role:
The Firefox Product Marketing team works closely with Product, Marketing, Creative and other cross-functional partners to drive acquisition, activation, engagement and retention across the entire user journey. The Mobile Marketing Operations Manager will serve as the operational anchor for Firefox Mobile marketing execution. They will translate product marketing and growth strategies into reliable, repeatable execution across App Store Optimization (ASO), lifecycle programs, product launches and other priority growth initiatives. They will also improve execution quality and team scalability by developing stronger processes, automation and AI-assisted workflows.
What you'll do:
Coordinate and execute ASO initiatives, including metadata updates, creative experiments and app store events, in collaboration with Product Marketing and our external agency.
Translate approved lifecycle campaign briefs into executable plans and support hands-on campaign execution across key moments in the user journey.
Support the execution of product launches and other priority growth initiatives by coordinating workstreams, cross-functional handoffs and operational follow-through.
Own shared localization, quality assurance and operational readiness workflows across supported workstreams, identifying and escalating blockers and risks before they affect delivery.
Gather and consolidate performance data and operational learnings from campaigns and experiments to support reporting, synthesis and future optimization decisions.
Develop scalable processes, automation and AI-assisted workflows-including solutions using Claude Code and Cowork-to improve execution consistency and reduce coordination overhead.
What you'll bring:
5+ years of experience in marketing operations or a similar role.
Experience with mobile growth or ASO, including metadata optimization and creative experimentation.
Experience coordinating and executing multi-step marketing programs across multiple workstreams, stakeholders, timelines and dependencies.
Strong operational judgment, organization and attention to detail, with the ability to prioritize effectively and work independently.
Experience creating repeatable processes, workflows and documentation that improve execution quality and efficiency.
Commitment to our values:
Play to win
Build for people first
Engage evidence over ego
Decide and deliver
Ship, learn, repeat
What will help you stand out:
Comfort working with performance data, including campaign measurement, experiment analysis and reporting.
Experience building automated and AI-assisted workflows using Claude Code, Cowork, or similar tools.
What you'll get:
Generous performance-based bonus plans for all eligible employees - we share in our success as one team
Rich medical, dental and vision coverage
Generous retirement contributions with 100% immediate vesting (regardless of whether you contribute)
Quarterly all-company wellness days where everyone takes a pause together
Country-specific holidays plus a day off for your birthday
One-time home office stipend
Annual professional development budget
Quarterly well-being stipend
Considerable paid parental leave
Employee referral bonus program
Other benefits (life/AD&D, disability, EAP, etc. - varies by country)
Hiring Ranges:
Canada Tier 1 Locations
$70,000-$93,000 CAD
Canada Tier 2 Locations
$63,000-$84,000 CAD
About Mozilla
Mozilla is a global community of technologists, thinkers, and builders working together to keep the internet open and accessible to all. The company is best known for its flagship product, the Firefox web browser, which is used by millions of people around the world. In addition to its browser, Mozilla also develops a range of other products and services, including a mobile operating system, a password manager, and a virtual private network (VPN) service.
