Education: Bachelor's degree in Marketing, Business, Communications, Statistics, Economics, or related field
Experience: Mid to Senior level (5-10+ years) - we are hiring across multiple marketing specialties; placement is based on experience and focus area
Job Type: Full-Time
[Location]
DFW, TX
[Benefits & Perks]
Medical Insurance (Health, Dental & Vision)
401(k)
H1B/Green Card Sponsorship for qualified employee
Hands-on experience at global industry-leading company
Opportunities for career advancement
[Summary]
We are hiring Marketing Managers and Marketing Analysts across digital/social media marketing, go-to-market and customer acquisition, partnership marketing, consumer insights, and marketing analytics for a global consumer electronics and mobile business
Develop and execute integrated marketing strategies and campaigns supporting product launches, services, and lifecycle management
Manage brand voice and always-on content across Instagram, TikTok, YouTube, Facebook, X, email, and web
Lead market research, consumer insights, and full-funnel marketing analytics to guide planning, budget allocation, and optimization
Negotiate and execute partnership and sponsorship initiatives with major media and internet brands
[Duties and Responsibilities]
Digital, Social & Brand Marketing
Lead overall social media strategy and manage the brand persona and voice across Instagram, TikTok, YouTube, Facebook, X, and emerging channels
Own the digital marketing calendar, planning, and forecasting; build and optimize email campaigns, website content, SEO, and social analytics
Execute real-time content capture at activations and culturally relevant moments; brief and collaborate with internal and external creative teams
Use social performance metrics and creative analytics to inform content strategy and optimization
Go-to-Market, Acquisition & Partnership Marketing
Develop and execute integrated campaigns for product launches, services (e.g., device care/protection programs), and carrier/channel go-to-market playbooks
Drive customer acquisition, engagement, and retention strategies; monitor campaign performance and ROI and provide actionable insights
Lead end-to-end partnership marketing and sponsorship initiatives; negotiate commercial terms and contracts with major media and internet brands
Collaborate cross-functionally with Product Management, Sales, Business Planning, Legal, Finance, Compliance, Procurement, and Creative Services
Create internal and external communications articulating value propositions and channel strategies; support local and regional programs
Consumer Insights & Marketing Analytics
Lead quantitative and qualitative research including brand tracking, segmentation, concept testing, surveys, and conjoint analysis
Forecast and track marketing and sales trends; gather and analyze competitor pricing, sales, and marketing/distribution methods
Track performance across all channels (paid, organic, email, web, events, content, ABM) through to revenue; build dashboards and automated reporting
Run cohort and funnel analyses (lead quality, channel efficiency, conversion velocity, ROI); forecast pipeline and performance scenarios to guide budget allocation
Design and evaluate experiments; own KPI frameworks for acquisition, lifecycle, and funnel performance
Apply AI and automation tools to transform how insights are generated and delivered
[Skills & Qualifications]
Bachelor's degree in Marketing, Business, Communications, Statistics, Economics, Psychology, or related field
5-10+ years of hands-on experience in digital marketing, brand/social media marketing, go-to-market, partnership marketing, market research/consumer insights, or marketing analytics
Proven track record of developing and executing successful multi-channel marketing campaigns with measurable results
Strong analytical skills with the ability to interpret data and drive decision-making; experience with Google Analytics, BI/dashboard tools, and marketing automation platforms
Platform experience a plus: Sprinklr, Braze, Meta Business Manager, Buffer, Social Suites, Adobe Creative Suite, survey tools (Qualtrics, etc.)
Experience in mobile, consumer electronics, technology, media/entertainment, device protection, or CPG industry preferred
Strong stakeholder management, negotiation, and cross-functional collaboration skills; agency experience a plus
Excellent written and verbal communication and presentation skills; proficiency in AI tools for marketing a plus
Self-starter able to work independently and manage multiple projects in a fast-paced environment
