3+ years in DTC growth, eCommerce, social commerce, or a related field.
Strong understanding of influencer marketing and TikTok advertising.
Proficient in analyzing performance data for informed decision-making.
Highly organized with project management skills to handle multiple initiatives.
Adaptable and proactive in a fast-paced environment.
Strong interest in social media trends, especially on TikTok.
Passion for wellness, including non-alcoholic beauty and personal care products.
Responsibilities
Develop and execute sales and marketing strategies to drive revenue growth.
Curate and manage partnerships with creators for high-converting content.
Lead TikTok advertising campaigns and collaborate with the social advertising team.
Optimize the TikTok Shop storefront for maximum sales opportunities.
Stay updated on TikTok trends to identify new growth opportunities.
Monitor KPIs for engagement and sales, providing insights for strategic decisions.
Collaborate with cross-functional teams to align on growth goals and inventory management.
Benefits
Eligible for health, dental, vision, life, and other voluntary programs from day one.
Immediate vesting in 401(k) matching contributions, dollar-for-dollar up to 6%.
Company-sponsored life insurance, AD&D, and disability benefits.
Wellness incentive programs.
Full Job Description
Key Responsibilities:
Sales & Marketing Strategy: Develop and execute comprehensive sales and marketing strategies to drive revenue growth and increase affiliate partnerships. Collaborate with internal teams to meet aggressive growth and profitability targets.
Creator Collaboration & Affiliate Management: Curate and oversee partnerships with creators to produce high-converting content. Manage ongoing affiliate UGC (user-generated content) and a roster of TikTok Live creators, ensuring they have the tools and direction needed to succeed at scale.
TikTok Advertising & Growth: Lead TikTok advertising campaigns with hands-on experience using GMV Max and creative library management. Partner with the broader social advertising team to achieve brand-wide success.
Shop Management & Merchandising: Optimize the TikTok Shop storefront, including product listings, promotions, merchandising, and inventory planning to maximize sales opportunities.
Trend Analysis & Adaptation: Stay current with TikTok's evolving features and trends to identify and leverage new growth opportunities. Continuously adapt strategies to stay ahead in this fast-changing environment.
Performance Tracking & Reporting: Monitor key performance indicators (KPIs) for engagement, growth, and sales. Provide regular reports and insights to guide strategic decisions.
Cross-Functional Collaboration: Work closely with digital marketing, merchandising, finance, and operations teams to align on growth goals, inventory management, and broader business objectives.
Qualifications:
Experience: 3+ years in DTC growth, eCommerce, social commerce, or a related field.
Influencer & Paid Social Expertise: Strong understanding of influencer marketing, social media strategies, and TikTok advertising.
Analytical Mindset: Proficient in analyzing performance data to make informed, data-driven decisions.
Project Management Skills: Highly organized with the ability to manage multiple initiatives and deadlines.
Entrepreneurial Spirit: Adaptable, proactive, and comfortable in a fast-paced, ever-changing environment.
Passion for Social Media: Strong interest in social media trends, particularly on TikTok, and emerging digital technologies.
Wellness Enthusiast: Passion for the wellness space, including non-alcoholic beauty and personal cares, adaptogens, nootropics, and functional ingredients.
Platform Expertise: In-depth knowledge of TikTok's advertising platform, consumer behaviors, and shopping features.
Willingness to Learn: Eagerness to grow quickly and help shape the future of eCommerce and the functional beauty and personal care industry.
Our Benefits
Eligible for benefits as of date of hire (health, dental, vision, life and other voluntary programs)
You are immediately vested in LG H&H's matching contributions to the 401(k) Plan. Company matches your contributions dollar-for dollar up to 6% of your eligible pay.
Company sponsored Life insurance, AD&D and Disability benefits
