Simmons Pet Food

Mgr Category Development

Simmons Pet Food • $85K — $100K *
Retail & Consumer Goods
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4+ years in sales analytics or category management
  • Strong skills in Nielsen or IRI data
  • Proficient in Microsoft Office
  • Excellent presentation abilities
  • Bachelor's degree in Marketing or related field; MBA preferred

Responsibilities

  • Lead category analytics initiatives using external market data
  • Oversee and prioritize analytics activities for the sales team
  • Drive customer marketing data projects and foster learning culture
  • Build and maintain sales reporting dashboards using Nielsen data
  • Manage relationships with 3rd party data providers like Numerator
  • Conduct market pricing strategy and manage pricing trackers
  • Prepare and lead engaging presentations for sales team meetings

Benefits

  • Encouragement of ongoing development and team collaboration
  • Opportunity to participate in innovative projects
  • Access to educational resources for personal growth
  • Emphasis on a supportive and cohesive working environment
  • Consideration for military experience and veteran-inclusive culture
Full Job Description
Purpose of the Position

Deliver marketing and sales analytical support to help drive profitable volume and margin. Own the key external data deliverables to the Pet marketing and sales leadership and broader organization.

Essential Position Responsibilities - This is a Salary Exempt position.

Lead the Company's category analytics initiative utilizing external market data. Oversee the execution of category analytics activities and prioritize sales team requests and ad hoc initiatives. Be the go to leader of the data group coordinating between the analyst on the Walmart team and the analyst on the demand planning team that owns the internal data.

Drive the Customer marketing data initiatives and projects. Drive the pet food learning culture within the organization in relation to overall market and internal insights for strategy development and tactical execution. Provide strong analysis of data for both the Co-pack and the Private Label business but also helping to uncover future growth opportunities in white space areas.

Build, develop and own the sales reporting dashboards involving Nielsen data and Numerator panel data. Monitor and report on competitive activity. Work with Acosta the broker and our IT on building out the dashboards that will be updated weekly for the marketing team and updated monthly for the broader pet team.

Manage the 3rd party relationship with Numerator. Lead the meetings with the Numerator team, own the agenda and manage the hours and workload for their consulting work. Be the point personal for all panel data requests that come through whether it is Numerator or Nielsen panel data.

Own the market pricing and innovation pricing analytics and strategy. Build out weekly pricing trackers to manage price changes in the market and notify the team based on exceptions. This will provide us the strategy on when to take pricing action by being aware of market changes when they happen. This role will also own the pricing analysis for all innovation that comes through sales and the R&D team.

Lead selling stories for the sales team around key customer meetings and top to tops. Develop world class presentations and lead educational sessions for the sales organization. Generate presentations that can be leveraged by the sales group to enhance customer relationships and drive strategic growth opportunities.

Participates as a member of the team. Participates in the ongoing development, communication, and implementation of team concepts, programs, and policies. Coordinates work to ensure best practices and collaboration with all team members. Attends appropriate team meetings. Fosters strong cohesiveness regarding all major issues e.g. direction, annual plan, budget, policy changes, etc. Accepts responsibility to quickly identify any areas that lack cohesiveness, bringing them to the attention of the team leader and working with the team in a supportive manner to resolve issues and actively look for ways, and reinforce actions needed, to achieve collaboration within the larger organization.

Simmons operating systems, principles, and objectives. Is familiar with Simmons' established operating systems (e.g. quality, security, office environment, company policies, LEAN). Understands the responsibility to maintain familiarity with the systems and this position's role in support of these systems - including a consideration of the impact of individual actions on the systems and the responsibility to communicate concerns and improvement ideas.

Performs other duties as necessary in support of business objectives. This position description is intended to guide the activities of the person in this position and is not intended to limit the thinking and creativity of the person as to the work of this function nor is it intended to describe all of the work that may be required of the person in this position.

Physical Activities: Enters and locates information on a computer. Visually verifies information, often in small print. Communicates with customers, Vendors, or Employees via telephone, in person and/or electronic mail. May present information to small or large groups. Move about in a manufacturing environment, office environment, and surrounding property. Occasionally lift up to 40 lbs.

Personal Protective Equipment (PPE): As required by visiting facility.

Technical Experience: 4 years' experience in a sales analytics or category management role. Highly proficient in Microsoft Office. Strong familiarity with syndicated data with preferred skills in Nielsen or IRI and data mining techniques and software. Excellent presentation skills.

Industry Experience: Preference for Consumer Packaged Goods Experience and relevant Category Management experience as well

Minimum Education: Bachelor's Degree in Marketing or other relevant business discipline or 4 years related work experience.

Preferred Education: MBA or related advanced degree but not required.

We value military experience and welcome veterans to join our team.

About Simmons Pet Food

Simmons Pet Food is a consumer packaged goods company that produces and distributes pet food products. The company offers a variety of products, including dry dog food, wet dog food, dry cat food, and wet cat food. Simmons Pet Food was founded in 1957 and is headquartered in Emporia, Kansas.
Learn more about Simmons Pet Food
Size
2,000 employees
Industry
Founded
1959

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