Position Summary:Owns aaa.com and the AAA Hoosier App as the digital product members experience their membership through - strategy, governance, roadmap, and success metrics. This role is product-first: the job is to make the digital (outside-of-branch) experience of being a member easy, useful, and worth coming back to.
The ideal candidate thinks like a product owner - comfortable balancing member needs, business priorities, and technical constraints to build a roadmap that actually gets used. They are analytical, detail-oriented, and genuinely curious about how members experience aaa.com and the App, with the judgment to prioritize what matters most. They communicate clearly with both technical and non-technical partners, including vendors, designers, and developers.
Duties and Responsibilities: - Sets website and app strategy, governance, and metrics.
- Owns and prioritizes the AAA Hoosier App product roadmap.
- Monitors website analytics using Google Analytics and tracks app usage/engagement, with accountability for growth in digital traffic and app downloads.
- Defines digital platform use cases, audiences, and success measures, including online join/renew conversion as a share of transactions.
- Administers Owned Media (aaa.com and the AAA Hoosier App) and manages QR code generation (QRCG) supporting member touchpoints and campaigns.
- Partners with UX/design and development resources to plan and prioritize website and app enhancements.
- Conducts usability testing and A/B experimentation using Optimizely to identify friction points and improvement opportunities across digital touchpoints.
- Oversees content governance and quality across aaa.com and the App, ensuring accuracy, brand consistency, and up-to-date information.
- Coordinates with the National App Product Owner and peer clubs to stay aligned with national platform updates and standards.
Education and/or Experience Requirements: - Bachelor's degree in Marketing, Digital Design, or Computer Science.
- 5-7 years managing a website and/or mobile app as digital products.
Skill Requirements: - Web/app analytics (Google Analytics)
- Product roadmap
- CMS and A/B testing tools (Optimizely)
- Vendor coordination (e.g., Studio Science)
- QR code and owned-media platform managemen
Connect with AAA Hoosier:Facebook:www.facebook.com/aaahoosier
Company Website:www.hoosier.aaa.com
