The Media Operations & Analytics Manager helps turn media data into smarter business decisions. Working across paid media, retail media and sales data, this role will build a holistic view of performance, uncover opportunities for optimization, and help maximize the impact of our media investments.
What You'll Do- Analyze performance across brand, paid social and retail media, connecting media activity with sales and business outcomes.
- Bring together agency, omnichannel and internal data to create a clear, full-funnel view of media performance.
- Partner with media and retail media agencies to strengthen campaign reporting, measurement and optimization.
- Translate complex data into clear insights and actionable recommendations for media planning, channel mix and investment decisions.
- Support the evolution of media KPIs and measurement approaches, including MMM and test-and-learn initiatives.
- Collaborate across marketing, sales and agency partners to improve reporting consistency and identify opportunities to strengthen performance.
What You'll Bring- 3-5 years of experience in media analytics, performance marketing, media planning or optimization.
- Strong experience analyzing paid media performance and a good understanding of retail media.
- Strong analytical skills with the ability to turn data into clear business recommendations.
- Proficiency in Excel and familiarity with BI/reporting tools such as Power BI, Tableau or Looker.
- Understanding of media measurement and KPIs such as ROAS, conversion, attribution and MMM.
- Strong communication skills and experience partnering with agencies and cross-functional stakeholders.
- CPG/FMCG or agency experience is a plus.
BIC's NAM headquarters will be located in Norwalk, Connecticut. Scheduled to open in 2027, the new headquarters is designed to foster a collaborative, flexible, and modern work environment while supporting a hybrid work model.
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