Department: Media Activation
Role: Director, Partner Media
Location: United States-Remote.
Role OverviewThe Director, Partner Media oversees the strategy, planning, and execution of media investments across direct-buy and partner-based channels - including endemic publishers, medical journals, point-of-care networks, EHR platforms, podcasts, custom content programs, sponsorships, and premium direct placements. This role is pivotal in driving the organization's media initiatives, cultivating high-value publisher and vendor partnerships, and maximizing the impact and return on client media investments. The Director ensures all activity aligns with client objectives and brand strategy while advancing a "One Team" culture across functions and geographies.
Key Responsibilities- Strategic Tactical Planning: Develop and implement comprehensive channel and investment strategies across partner media that align with client marketing objectives and brand vision.
- Partner & Vendor Relationships: Establish and maintain strong relationships with publishers, media partners, and vendors - negotiating rates, sponsorships, and custom programs to secure favorable terms and added value.
- Investment Management: Steward client media budgets, ensuring effective allocation across channels and partners while maximizing reach, engagement, and return on investment.
- Campaign Activation: Oversee the activation and execution of media campaigns across multiple partner channels, ensuring timely delivery, quality standards, and flawless implementation.
- Performance Optimization: Analyze campaign performance against goals, delivering insights and recommendations to optimize in-flight activity and inform future strategy.
- Team Leadership: Mentor and develop a high-performing planning and activation team, fostering a culture of collaboration, accountability, and continuous improvement.
- Cross-Functional Collaboration: Partner closely with Strategy/Planning, Performance Media, Ad Operations, Client Services, and Project Management to ensure cohesive, integrated campaign delivery.
- Market Intelligence: Monitor the evolving media landscape, audience insights, and competitive activity to identify innovative partner opportunities and keep clients ahead of the curve.
- Reporting: Prepare and present regular reports to senior leadership and clients on media performance, investment utilization, and strategic recommendations.
Skills and Qualifications- Education: Bachelor's degree in Marketing, Business, Communications, or a related field.
- Experience: 7+ years of experience in media planning and buying, with a strong focus on direct/partner-based and endemic channels; healthcare or pharma media experience preferred.
- Negotiation Skills: Excellent negotiation and partner relationship management skills, with a track record of securing value-driven agreements.
- Analytical Skills: Strong analytical ability to interpret performance data and make data-driven decisions.
- Communication: Exceptional verbal and written communication skills, with the ability to present complex information clearly to clients and leadership.
- Technical Proficiency: Familiarity with media planning/buying tools, ad servers, and analytics platforms; proficient in Microsoft Office, Microsoft Teams, and Copilot.
- Adaptability: Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- Global Collaboration: Experience working with global, cross-office teams.
Interested?Apply by submitting your resume and a brief note outlining your healthcare or media experience.
