Description
Location: NYC Metro (Hybrid - onsite as required)
Employment Type: Full-time
Work Authorization:- Candidates must be authorized to work in the U.S.
- No visa sponsorship (current or future) is available for this role
Role Overview:
We are seeking a
MarTech AI Solution Architect to design and deliver next-generation, AI-enabled marketing and customer engagement solutions for enterprise clients across Financial Services and other regulated industries.
This role sits at the intersection of
marketing technology, AI/GenAI, and customer experience transformation, with a focus on modern marketing architecture, AI-driven workflows, customer decisioning, campaign orchestration, audience intelligence, and emerging agentic marketing operations.
You will work closely with
business, product, data, and engineering stakeholders to define scalable, future-state marketing architectures and operating models that leverage AI to drive measurable business outcomes.
Key Responsibilities
- Define AI-enabled MarTech architecture patterns across campaign orchestration, personalization, customer engagement, and marketing operations
- Design modern marketing workflows leveraging AI agents, copilots, and automation platforms
- Identify opportunities for AI-led optimization across campaign planning, segmentation, audience activation, content operations, and analytics
- Develop end-to-end architecture blueprints across CDPs, campaign systems, workflow tools, decisioning engines, and AI services
- Assess current-state MarTech ecosystems and define modernization strategies and roadmaps
- Drive use cases including:
- AI-assisted campaign planning and optimization
- Audience intelligence and segmentation
- Real-time personalization and decisioning
- Marketing workflow automation
- AI-driven measurement and performance optimization
- Collaborate with engineering and data teams on integration patterns, APIs, and orchestration layers
- Support rapid prototyping and proof-of-concept development using GenAI/AI platforms
- Develop solution recommendations that balance business outcomes, scalability, governance, and operational efficiency
- Stay current on emerging trends in AI-native enterprise software and MarTech operating models
Required Qualifications
- 8+ years of experience in MarTech, Customer Experience, Digital Marketing, or Marketing Technology architecture
- Strong understanding of enterprise marketing ecosystems and customer engagement platforms
- Hands-on experience in one or more of the following:
- Campaign orchestration
- Customer decisioning
- Marketing automation
- Customer Data Platforms (CDP)
- Personalization platforms
- Marketing analytics and measurement
- Content operations / DAM workflows
- Practical understanding of GenAI, LLMs, AI agents, copilots, RAG architectures, or workflow automation
- Experience designing enterprise integration architectures and API-driven ecosystems
- Ability to translate business requirements into scalable, production-ready technology solutions
- Strong stakeholder communication and workshop facilitation skills
Preferred Qualifications
- Experience with platforms such as: Adobe Experience Cloud, Salesforce Marketing Cloud/Data Cloud, Braze, Segment, Tealium, Workfront, Aprimo, or similar ecosystems
- Exposure to AI-enabled marketing operations or AI-native workflow transformation initiatives
- Familiarity with cloud AI platforms such as OpenAI, Anthropic, Google Gemini, AWS Bedrock, or Azure AI
- Experience in Financial Services, Insurance, Retail, or other regulated enterprise industries
- Background in consulting, digital transformation, or enterprise architecture
- Experience supporting innovation labs, rapid prototyping, or emerging product initiatives
Nice-to-Have Experience
- Agentic workflow platforms and multi-agent orchestration
- Real-time event-driven marketing
- Marketing copilot experiences
- Content supply chain modernization
- AI governance within marketing ecosystems
- GEO / AI-driven search optimization
- Experimentation and optimization platforms
Key Skills
- MarTech Architecture
- AI Workflow Design
- Customer Decisioning
- Campaign Orchestration
- CDP & Personalization
- Marketing Operations
- GenAI / LLM Ecosystems
- AI Agents & Automation
- Enterprise Integration
- Solution Architecture
- Marketing Analytics
- Product Strategy
For this role, the gross annual base salary range is $160,000 - $200,000/ yearly for a full-time position. This range covers base pay only; we will discuss any bonuses, incentives, and benefits during the hiring process. Your exact offer will depend on objective, job-related factors - like your experience, skills, and qualifications - in line with our fair pay principles. If a collective labour agreement applies to this role, we will share the relevant pay scale details with you. Note: We never ask about your current or past salary during our recruitment process.
