5-8+ years of web development experience in B2C, SaaS, or high-growth environments
Proven track record in supporting marketing initiatives
Deep expertise in building scalable Webflow architectures and custom code components
Strong proficiency in modern JavaScript frameworks (React, Next.js)
Experience with MarTech software integration and governance
Leadership experience in Agile development and technical execution
Responsibilities
Act as the primary technical lead for evaluating and implementing new marketing technologies
Ensure system uptime, security, and data hygiene across the MarTech stack
Design and maintain the infrastructure for customer data collection and event tracking
Build and maintain a modular Webflow architecture for high-converting landing pages
Handle complex full-stack requirements, including custom integrations and legacy systems
Enable dynamic A/B testing and real-time user personalization
Lead technical execution and maintain standards in Agile development
Benefits
Extended health and dental coverage
Professional development programs
Access to gym facilities at the corporate head office
Hybrid work model with flexibility
Engaging and transparent hiring process
Full Job Description
We are seeking a strategic, growth-minded Marketing Technology Lead Developer to own the technical direction and governance of our public-facing digital properties and integrated marketing technology ecosystem. Operating at the intersection of full-stack software engineering, digital marketing, and MarTech infrastructure, this individual will serve as the primary technical partner for our marketing teams-turning our website into a high-performance engine for user acquisition while ensuring clean, scalable, and secure architecture across all integrated systems.
ESSENTIAL FUNCTIONS
1. MarTech Infrastructure & Platform Governance
Technical Advisory & Tool Onboarding: Act as the primary full-stack technical lead when marketing teams evaluate, select, and implement new technologies-vetting third-party platforms for security, API capabilities, performance impacts, and technical fit before integration.
Stack Governance & Administration: Serve as the technical administrator and owner of our integrated MarTech stack, ensuring system uptime, security, custom webhooks/API integrations, and data hygiene across our Website CMS (Webflow), Customer Data Platform (CDP), and marketing applications.
Architecture & Data Flow: Design, build, and maintain the technical infrastructure that powers customer data collection, event tracking, automation, personalization, and cross-channel Agentic Marketing.
2. Front-End Architecture & Web Engine Leadership
Architect the Webflow Ecosystem: Build and maintain a scalable, component-based architecture in Webflow. Ensure the site is modular, enabling the marketing team to spin up high-converting landing pages independently.
Bridge Software Engineering & Marketing: Handle complex, full-stack requirements beyond low-code-including custom JavaScript/React integrations, headless components using Next.js, or navigating legacy PHP environments (e.g., Drupal) when necessary.
Performance & Technical SEO: Maintain relentless focus on Core Web Vitals, page load speed, schema markup, and technical SEO to optimize AI & Organic search visibility and user experience.
3. Growth Engineering & Analytics Integration
Enable High-Velocity Experimentation: Build the technical foundation for dynamic A/B testing, multivariate experimentation, and real-time user personalization engines.
Analytics & Growth Stack Integration: Maintain seamless data flow between front-end web properties and backend marketing solutions (Google Tag Manager, HubSpot, Salesforce, etc.), ensuring every event or signal is accurately captured.
4. Technical Leadership & Agile Execution
Team Technical Lead: Act as the primary technical lead supporting Agile Development work including peer reviews. Ensure smooth Sprint deployments and maintain technical standards in a CI/CD practice.
EXPERIENCE REQUIRED
Background: Profile of a Staff Engineer or Senior Full-Stack Web Developer with 5-8+ years of web development experience and a proven track record of supporting marketing initiatives in a fast-paced B2C, SaaS, or high-growth environment.
MarTech & Tool Integration Knowledge: Demonstrated experience vetting, onboarding, and governing third-party MarTech software, including Customer Data Platforms (CDPs), CRM personalization engines, and automated Marketing Ops/Ad Ops workflows.
Webflow Expertise: Deep experience building scalable, modular Webflow architectures, custom code components, injection, advanced CMS collections, and API integrations.
Multi-Faceted Engineering Skills: Strong proficiency in modern JavaScript frameworks (React, Next.js) and API/headless architectures, with comfort managing server/hosting environments (Vercel, Cloudflare) and legacy PHP frameworks (e.g., Drupal).
Growth Mindset: Strong passion for Conversion Rate Optimization (CRO), web performance tuning, data accuracy, and leveraging modern AI/Agentic marketing approaches to automate customer journeys.
Agile Leadership: Experience leading technical execution, conducting code reviews, and coordinating release schedules across cross-functional DEV, QA, and UX team members.
COMPENSATION & BENEFITS
Salary: $110,000 to $130,000 per annum (The actual salary offered will be commensurate with education, experience, and internal parity)
Health & Dental: The Total Compensation Package includes Extended Health and dental coverage.
Professional Growth: We focus on your development through our professional development programs.
Wellness: Enjoy a variety of health and wellness initiatives, including access to gym facilities at our corporate head office.
Transparency: Speak to us to learn more about the full details of what we offer.
HYBRID WORK ENVIRONMENT
Our Model: We have created a hybrid work model that helps us get together to Collaborate, Celebrate, and Connect while enjoying flexibility.
Office Presence: For this role's duty and responsibility, we anticipate that you will come into the office three days a week, Tuesday through Thursday.
THE HIRING PROCESS
Pre-Screen: Let's talk about your experience, goals, and excitement for this role.
Interviews: Our process is designed to be both engaging and transparent, as we know this is as big of a decision for you as it is for us.
Verification: We conduct reference and background checks as part of our final steps.
Modern Practices: We use audio recording transcription for our interview practices.
Ready to take your career to the next level? Apply today!
#1800GOTJUNK
About O2E Brands
O2E Brands is a franchisor of four home service brands: 1-800-GOT-JUNK?, WOW 1 DAY PAINTING, You Move Me, and Shack Shine. The company was founded in 1989 and is headquartered in Vancouver, Canada. O2E Brands has over 300 franchise locations throughout the United States, Canada, and Australia.
